Beatriz Gentil here – a marketing professional crafting culturally relevant brands at the intersection of branding, content, and influencer strategy. I create brands through storytelling, partnerships, and strategic communication, with a bias for culturally resonant campaigns that connect with audiences. I excel at spotting trends and translating them into brand opportunities, influencer collaborations, and engaging digital experiences. I have led influencer campaigns, built partnerships with creators, and driven brand growth for e-commerce beauty, fashion and lifestyle brands, working closely with teams and agencies to amplify reach and performance.

Beatriz Gentil

Beatriz Gentil here – a marketing professional crafting culturally relevant brands at the intersection of branding, content, and influencer strategy. I create brands through storytelling, partnerships, and strategic communication, with a bias for culturally resonant campaigns that connect with audiences. I excel at spotting trends and translating them into brand opportunities, influencer collaborations, and engaging digital experiences. I have led influencer campaigns, built partnerships with creators, and driven brand growth for e-commerce beauty, fashion and lifestyle brands, working closely with teams and agencies to amplify reach and performance.

Available to hire

Beatriz Gentil here – a marketing professional crafting culturally relevant brands at the intersection of branding, content, and influencer strategy. I create brands through storytelling, partnerships, and strategic communication, with a bias for culturally resonant campaigns that connect with audiences.

I excel at spotting trends and translating them into brand opportunities, influencer collaborations, and engaging digital experiences. I have led influencer campaigns, built partnerships with creators, and driven brand growth for e-commerce beauty, fashion and lifestyle brands, working closely with teams and agencies to amplify reach and performance.

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Experience Level

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Manager at Bold Eye (Agency) / Ciclo Cosméticos & Hello Hello Campaigns
January 1, 2017 - December 31, 2019
Led influencer campaigns and digital marketing across multiple brands; managed the Brazilian account for the Hello Hello fragrance by Ciclo Cosméticos with Nah Cardoso; identified and integrated influencer partnerships (including Marina Inspira); led brand and digital marketing for an e-commerce fashion/lifestyle brand, developing content, messaging, and audience engagement strategies; executed influencer-led initiatives and events to increase brand visibility and social growth; managed relationships with influencers and collaborators, including involvement in a product line with Luísa Accorsi.

Education

MBA Marketing, Branding and Growth (Influencer Marketing) at Pontifícia Universidade Católica de Santa Catarina (PUC-SC)
July 1, 2022 - July 1, 2025

Qualifications

Copywriting: How to Write Copy That Sells
January 11, 2030 - April 11, 2026
Advertising & Society — Duke University / Coursera
January 11, 2030 - April 11, 2026
Global Diplomacy — University of London
January 11, 2030 - April 11, 2026
B2B Sales & CRM — RD Station
January 11, 2030 - April 11, 2026
Video Editing — Academia Internacional de Cinema
January 11, 2030 - April 11, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet