I am a business-focused digital optimization professional who helps organizations remove friction on websites and in content. I identify inefficiencies across digital systems, workflows, and customer experiences, and I implement practical improvements that increase visibility and qualified traffic through SEO, site structure, and content alignment. Most recently, I led optimization for a 1,300+ page site at US Digital, refining product pages, improving key pages like E5 from ranking 39.4 to the top 10, and driving measurable outcomes such as a 30% increase in new customers by early 2026. I enjoy simplifying documentation, improving GUI navigation, and collaborating cross-functionally. I'm open to remote and hybrid opportunities.

Steve Mathis

I am a business-focused digital optimization professional who helps organizations remove friction on websites and in content. I identify inefficiencies across digital systems, workflows, and customer experiences, and I implement practical improvements that increase visibility and qualified traffic through SEO, site structure, and content alignment. Most recently, I led optimization for a 1,300+ page site at US Digital, refining product pages, improving key pages like E5 from ranking 39.4 to the top 10, and driving measurable outcomes such as a 30% increase in new customers by early 2026. I enjoy simplifying documentation, improving GUI navigation, and collaborating cross-functionally. I'm open to remote and hybrid opportunities.

Available to hire

I am a business-focused digital optimization professional who helps organizations remove friction on websites and in content. I identify inefficiencies across digital systems, workflows, and customer experiences, and I implement practical improvements that increase visibility and qualified traffic through SEO, site structure, and content alignment.

Most recently, I led optimization for a 1,300+ page site at US Digital, refining product pages, improving key pages like E5 from ranking 39.4 to the top 10, and driving measurable outcomes such as a 30% increase in new customers by early 2026. I enjoy simplifying documentation, improving GUI navigation, and collaborating cross-functionally. I’m open to remote and hybrid opportunities.

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Work Experience

SEO & Website Optimization Specialist at US Digital
July 1, 2019 - May 1, 2026
Transitioned from account management to lead website optimization in March 2025, improving performance across a 1,300+ page site. Identified structural and terminology issues limiting search performance and realigned content with search intent. Implemented SEO and content structure improvements that increased visibility for high-intent queries while reducing irrelevant traffic. Reworked key product pages for clarity and keyword targeting. Improved flagship product page E5 from ranking 39.4 to top 10, with a 21% increase in clicks despite 50% fewer impressions. Scaled site performance: 1,021 pages increased in ranking; 451 moved into competitive rankings; 909 now rank top 10 (+525). Organic clicks rose from 13.9K to 16.4K (3-month YoY). Contributed to reversing a multi-year decline in new customers, achieving a 30% increase in early 2026. Rewrote Quick Start Guide for clearer onboarding; identified usability issues within product GUI and recommended UX improvements; resolved operational

Education

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Qualifications

Bachelor’s Degree
January 11, 2030 - April 11, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment