Sheikha Al Maskari

Managed the marketing department across all digital platforms including content creation and social media strategy. Coordinated photo and video shoots, product launches, and campaign planning with cross-functional teams. Evaluated influencer opportunities and oversaw engagement during events, including directing photo and video coverage. Led the content production team, ensuring high-quality visual output aligned with marketing goals and audience expectations. Planned and organized event schedules using Notion, managed logistics, and ensured maximum exposure and return. Conducted market and trend analysis to identify opportunities and propose creative strategies aligned with brand vision. Managed and scheduled social media content using tools such as Hootsuite and Meta Business Suite, ensuring consistent posting and timely campaign execution.

Developed a comprehensive Go-To-Market strategy, positioned the app effectively in the competitive landscape. Created and optimized engaging content (photos, videos, promotional materials). Implemented and analyzed digital campaigns, tracked performance, and iterated on ad copy and visuals. Coordinated with sales and product teams to align brand messaging across channels. Built and scheduled content calendars, and tracked KPIs.

Managed social media calendars and content creation, ensuring alignment with clinic messaging and target audience. Designed high-quality posts, stories, and promotional materials using Canva, Photoshop, Procreate, and Illustrator, increasing brand visibility. Created custom illustrations and characters to visually represent the brand and strengthen audience connection. Led content creation and copywriting, keeping social media platforms active and engaging. Analyzed social media metrics to track performance, refine strategies, and optimize audience reach. Supported ad campaigns targeting clinic demographics and driving higher engagement.