Available to hire
I am a strategic communications and corporate leadership expert with 20+ years of experience shaping organisational reputation, advising C-suite teams, and driving measurable impact across complex, multi-industry environments. I design and deliver executive narratives, stakeholder strategies, and organisational initiatives that align purpose with performance.
I have led transformative projects and built high-performing teams that create tangible business and societal value. Known for pragmatic, ethical leadership, I help organisations convert strategic vision into sustained impact and lasting legacy.
Experience Level
Work Experience
Senior Advisor - Strategic Communications and Campaigns at Ardesey Ltd.
June 1, 2025 - December 1, 2025Executive & C-suite Advisory: Advised the CEO on Ardesey’s repositioning, leading the redesign of vision, mission and positioning, enabling a shift from reactive delivery to strategic partnership and resulting in 3 new clients. Strategic Communications & Reputation Management: Spearheaded the strategic repositioning of the Original Minds Rightful Credit (OMRC), advancing intellectual property ethics and systemic accountability across innovation-led sectors. Stakeholder Engagement & Sector Influence: Drove brand transformation and engagement strategy for Women in Defence UK, strengthening gender equality narratives and institutional credibility within a traditionally male-dominated sector.
Director, Strategic Operations and Communications at Longlive
February 1, 2024 - November 1, 2024Team Leadership and Organisational Performance: I led a 25-member cross-functional team, improving operational efficiency by 20% through process optimisation and sustainable workflows. Strategic Communications & Stakeholder Engagement: I designed and executed stakeholder strategies across Europe, expanding business reach and securing 5 new clients internationally.
Head of Communications, Chairman’s Office at Engro Corporation
February 1, 2022 - January 1, 2024Executive and C-suite Advisory: Advised and provided strategic guidance to the Chairman and executive team of a USD 4.8bn Group, shaping leadership narrative, media positioning, and stakeholder perception across multi-industry audiences. Strategic Communications & Reputation Management: Established the Chairman’s Office as the central narrative authority, creating the Group’s first Chairman-led narrative that unified messaging across the Group’s 52 companies and positioned the Group as a single, values-driven organisation. Sustainability & ESG Integration: Championing sustainability across seven group companies, creating a cohesive Chairman-led narrative, aligning initiatives through communications heads, and liaising with United Nations Global Compact (UNGC) to establish a consistent framework. Organisational Turnaround: Repositioned Karachi School of Business and Leadership (KSBL) during a critical period, redesigning communications, marketing, and leadership narrative deliveri
Head of Communications at Dawood Hercules Corporation (DH)
August 1, 2019 - January 1, 2022Executive and C-suite Advisory: Played a key role in managing The Dawood Group’s reputation, working closely with 10+ CEOs. Prepared senior executives for the World Economic Forum to strengthen the company’s global image and thought leadership. Strategic Communications & Organisational Development: Provided tailored communications support as business partner to two group companies, aligning messaging with business priorities. Designed and hosted five major learning and sustainability events for 4,000 employees, fostering a learning culture, revealing leadership potential, and encouraging a values-driven mindset across the Group. Sustainability Leadership: Drove the Green Office certification, engaging employees across departments and cutting DH’s environmental footprint by 35% in one year. Employee Research & Organisational Strategy: Conducted five employee research studies, with insights directly influencing board decisions on hybrid work and sustainable workplace practices.
Chief Operating Officer at Shamrock Communications Pvt. Ltd.
September 1, 2018 - August 1, 2019Oversaw day-to-day operations, client service delivery and cross-functional coordination for Shamrock Communications, aligning business operations with strategic communications objectives.
Account Director at Xenith PR Agency Pvt. Ltd.
January 1, 2018 - September 1, 2018Led key client accounts, developed strategic communications campaigns, and guided PR strategy for multiple clients.
Account Director at CMC PR Agency Pvt. Ltd.
July 1, 2016 - November 1, 2017Managed client portfolios and led PR campaigns across industries; built and executed strategic communications programs for external clients.
Communications Business Owner at TeamWriters
January 1, 2007 - June 1, 2016Owned and operated a communications business delivering PR and strategic communications services to a diverse client base.
Communications and Marketing Manager at Cupola Pakistan
September 1, 2005 - November 1, 2006Managed communications and marketing initiatives, supporting brand growth and stakeholder engagement.
Deputy Editor, Money Magazine at Millennium Media
March 1, 2003 - August 1, 2005Managed editorial operations for Money Magazine, shaping content strategy and publication quality.
Education
MR ES: Leadership & Strategy at University of Greater Manchester, UK
January 11, 2030 - April 12, 2026MBA: Marketing at IBA, Karachi
January 11, 2030 - April 12, 2026BA: St. Joseph’s College at St. Joseph’s College
January 11, 2030 - April 12, 2026O Levels: St. Joseph’s School at St. Joseph’s School
January 11, 2030 - April 12, 2026Qualifications
Setting science-based targets (UNGC)
January 11, 2030 - April 12, 2026Director’s Training Program (Pakistan Institute of Corporate Governance)
January 11, 2030 - April 12, 2026Management of International Development: Towards Agenda 2030 (Coursera)
January 11, 2030 - April 12, 2026E Business (Diploma) (Alison)
January 11, 2030 - April 12, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Manufacturing, Energy & Utilities
Experience Level
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Derby today.