I'm Christine Valerio, a Manila-based Brand Strategist with over a decade of experience shaping multi-brand strategies through Integrated Marketing Communications. I combine a bold marketing mindset with hands-on digital capabilities to help brands grow in fast-paced industries, adapting quickly to new technologies and innovations. I specialize in turning business goals into cohesive brand narratives across online and offline channels, ensuring the identity and ethos resonate with target audiences. I’m currently self-employed, crafting impactful strategies that drive brand growth and align with overall business objectives. I lead teams, conduct market research, and deliver data-driven marketing solutions that improve lead-to-sale conversion and deepen brand equity across multi-channel platforms.…

Christine Valerio

I'm Christine Valerio, a Manila-based Brand Strategist with over a decade of experience shaping multi-brand strategies through Integrated Marketing Communications. I combine a bold marketing mindset with hands-on digital capabilities to help brands grow in fast-paced industries, adapting quickly to new technologies and innovations. I specialize in turning business goals into cohesive brand narratives across online and offline channels, ensuring the identity and ethos resonate with target audiences. I’m currently self-employed, crafting impactful strategies that drive brand growth and align with overall business objectives. I lead teams, conduct market research, and deliver data-driven marketing solutions that improve lead-to-sale conversion and deepen brand equity across multi-channel platforms.…

Available to hire

I’m Christine Valerio, a Manila-based Brand Strategist with over a decade of experience shaping multi-brand strategies through Integrated Marketing Communications. I combine a bold marketing mindset with hands-on digital capabilities to help brands grow in fast-paced industries, adapting quickly to new technologies and innovations. I specialize in turning business goals into cohesive brand narratives across online and offline channels, ensuring the identity and ethos resonate with target audiences.

I’m currently self-employed, crafting impactful strategies that drive brand growth and align with overall business objectives. I lead teams, conduct market research, and deliver data-driven marketing solutions that improve lead-to-sale conversion and deepen brand equity across multi-channel platforms.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Brand Strategist at Self-employed
January 1, 2020 - Present
Conduct market research to evaluate market status and identify gaps; provide marketing solutions and digital marketing strategies to increase lead-to-sale conversions; ensure brand identity and ethos are clear to target audiences; build media and editorial plans across all social platforms where the client brand exists.
Marketing Executive at AB Leisure Exponent Inc. (DigiPlus Interactive Inc.)
January 1, 2022 - January 1, 2024
Lead a marketing team of seven; oversee marketing operations for 140 sites nationwide; create proposals for department heads and C-Suite executives; manage marketing paraphernalia; plan revenue-making strategies; provide weekly data analytics for campaigns; spearhead central and core marketing projects nationwide; improve processes and people management.
Brand Manager at Prestige Brands Philippines Inc.
January 1, 2025 - April 1, 2025
Localize and execute global marketing campaigns for luxury fragrance brands; manage brand initiatives across local retail and e-commerce channels; ensure consistent brand standards across stores; coordinate logistics and inventory with sales and operations.
Marketing / Creative Manager at Mademen Distribution Inc.
January 1, 2017 - January 1, 2020
Create annual marketing campaigns, strategic media plans, and editorial calendars for traditional and digital projects; lead ROI-focused planning; oversee brand activations, sponsorships, events, and 3D/ floor plan layout; grow the brand's social media presence; ensure integrated marketing communications; manage PR and cross-account collaborations.
Sales and Marketing Consultant at JBC Group Inc.
January 1, 2016 - April 1, 2016
Develop marketing strategies with the team, identify leads, build and maintain client relationships, handle membership services, and support gym operations; create digital assets for social media and sustain marketing efforts.
Web & Graphic Designer at FourPoint.Zero
January 1, 2014 - April 1, 2014
Conceptualize UX/UI, build wireframes, design UI for websites and mobile apps, meet with clients, and perform QA/testing.

Education

Bachelor of Fine Arts Major in Advertising Arts at University of Santo Tomas
January 11, 2030 - April 13, 2026
Graphic Design Course at Informatics Computer Institute
January 11, 2030 - April 13, 2026
Secondary Education at Notre Dame of Greater Manila St. James College of Quezon City
January 11, 2030 - April 13, 2026
Elementary Education at St. James College of Quezon City
January 11, 2030 - April 13, 2026

Qualifications

Graphika Manila 2024 International Multimedia Design Conference
February 17, 2024 - February 18, 2024
Predictive Analytics for Digital Marketers: Harnessing AI for Insights
February 12, 2024 - February 12, 2024
Anti-Money Laundering and Counter-Terrorism Fundamentals Course
January 23, 2024 - January 23, 2024
Shaw Academy / Upskillist - Social Media Marketing Class
February 1, 2020 - February 1, 2020
Content Marketing Masterclass
January 29, 2019 - January 29, 2019
Philippine Digital Convention 2019 - PLDT | Marriott Hotel
July 18, 2019 - July 18, 2019
The 3rd Digital Marketing 101 Seminar - Neotrade Events
February 21, 2018 - February 22, 2018
DevCon Summit 2014 - The Tents at Alphaland Southgate
November 29, 2014 - November 29, 2014
Canon PhotoSkwela ’13 Seminar -Workshop in Photography
September 1, 2013 - September 1, 2013
F-Stop Canon PhotoSkwela Seminar -Workshop in Photography
September 1, 2013 - September 1, 2013
Hydroponics Seminar - Agricultural Training Institute IV-A (DOA)
May 9, 2020 - May 9, 2020
AIDA 1 - AIDA International | Scuba Studio
June 13, 2024 - June 13, 2024
Marketleague Judge - PUP’s Marketlethics 2025
June 1, 2025 - June 1, 2025
Promotion Planning & Analytics System - BingoPlus
January 1, 2022 - January 1, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services, Education

Skills

Experience Level