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Hi there! I’m Nayab Nadeem, a Go-To-Market and digital marketing professional who loves blending creativity with data-driven insights to craft compelling brand narratives. I’ve led multi-channel campaigns across social, PR, and influencer programs, turning insights into growth and deeper audience engagement. I thrive on building scalable content and partnership strategies that resonate with diverse audiences while delivering measurable results. I’m excited to collaborate with teams that value curiosity, experimentation, and storytelling. I excel in fast-paced environments, translating complex data into clear, actionable plans that elevate brands and empower creators.…Hi there! I’m Nayab Nadeem, a Go-To-Market and digital marketing professional who loves blending creativity with data-driven insights to craft compelling brand narratives. I’ve led multi-channel campaigns across social, PR, and influencer programs, turning insights into growth and deeper audience engagement. I thrive on building scalable content and partnership strategies that resonate with diverse audiences while delivering measurable results. I’m excited to collaborate with teams that value curiosity, experimentation, and storytelling. I excel in fast-paced environments, translating complex data into clear, actionable plans that elevate brands and empower creators.

Nayab Nadeem

Growth Marketer, Marketing Strategist, Content Strategist, +2

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Hi there! I’m Nayab Nadeem, a Go-To-Market and digital marketing professional who loves blending creativity with data-driven insights to craft compelling brand narratives. I’ve led multi-channel campaigns across social, PR, and influencer programs, turning insights into growth and deeper audience engagement. I thrive on building scalable content and partnership strategies that resonate with diverse audiences while delivering measurable results. I’m excited to collaborate with teams that value curiosity, experimentation, and storytelling. I excel in fast-paced environments, translating complex data into clear, actionable plans that elevate brands and empower creators.…Hi there! I’m Nayab Nadeem, a Go-To-Market and digital marketing professional who loves blending creativity with data-driven insights to craft compelling brand narratives. I’ve led multi-channel campaigns across social, PR, and influencer programs, turning insights into growth and deeper audience engagement. I thrive on building scalable content and partnership strategies that resonate with diverse audiences while delivering measurable results. I’m excited to collaborate with teams that value curiosity, experimentation, and storytelling. I excel in fast-paced environments, translating complex data into clear, actionable plans that elevate brands and empower creators.

Available to hire

Hi there! I’m Nayab Nadeem, a Go-To-Market and digital marketing professional who loves blending creativity with data-driven insights to craft compelling brand narratives. I’ve led multi-channel campaigns across social, PR, and influencer programs, turning insights into growth and deeper audience engagement. I thrive on building scalable content and partnership strategies that resonate with diverse audiences while delivering measurable results.

I’m excited to collaborate with teams that value curiosity, experimentation, and storytelling. I excel in fast-paced environments, translating complex data into clear, actionable plans that elevate brands and empower creators.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Advanced

Work Experience

Go-To-Market Specialist at Raiment 61

February 1, 2026 - February 1, 2026

Owned end-to-end growth strategy across blogs, social media, partnerships, and lifecycle campaigns. Developed UGC collaborations and ambassador program to strengthen creator partnerships and organic brand advocacy. Analyzed user behavior with Google Analytics, resolved friction points, and optimized conversions. Introduced the Look Book feature across product pages to enhance brand storytelling and purchase intent. Led end-to-end digital creative strategy for major initiatives, produced briefs and guidelines, and presented updates to the CEO.

Digital Media & PR Assistant Manager - Business Affairs Department at MG Apparel

January 1, 2024 - November 1, 2024

Directed digital presence and SEO performance for multiple brands; planned content calendars; led influencer partnerships and PR activities; drafted press releases and media briefs; tracked outcomes and approvals. Coordinated cross-functional teams to ensure brand objective alignment and supported in new partner pipelines across apparel lines.

Digital Media Associate (Executive) - Business Affairs Department at MG Apparel

January 1, 2024 - November 1, 2024

Managed digital presence and SEO for several brands; built and maintained content calendars; executed influencer campaigns; contributed to brand strategy and PR efforts; collaborated with cross-functional teams to ensure timely approvals and alignment with brand objectives.

Social Media Marketing Strategist at Splenify

February 1, 2024 - February 1, 2025

Developed and executed social media strategies that increased awareness and engagement by 60% in two months. Integrated new tools and trends to boost reach and audience growth by 24%. Designed and implemented a comprehensive social growth strategy, achieving 77% follower growth in a year. Analyzed performance metrics to inform decisions and drafted a brand bible and company profile.

Business Development Intern at GAO Tek Inc.

July 1, 2022 - October 1, 2022

Remote internship focused on market research, content planning, and partner outreach. Assisted in content planning, creation, scheduling, and influencer marketing support; maintained CRM notes and tracked PR activities.

Content Marketing & SEO Intern at Global Commerce Media GmbH

August 1, 2022 - November 1, 2022

Remote internship involving market research and lead generation across U.S. tech sectors using LinkedIn and CRM tools. Helped develop partnerships for B2B sales and product marketing initiatives.