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I’m Yvonne Morrison, a senior designer and art director with over 15 years of experience shaping high-impact visual campaigns across digital, print, retail, and integrated programs. I translate strategy into consumer-first creative that accelerates engagement and strengthens brand identity while balancing conceptual thinking with hands-on execution. I’m passionate about building design systems, elevating brand consistency, and delivering work that connects with real audiences. I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver integrated solutions that meet business objectives and delight end users.…I’m Yvonne Morrison, a senior designer and art director with over 15 years of experience shaping high-impact visual campaigns across digital, print, retail, and integrated programs. I translate strategy into consumer-first creative that accelerates engagement and strengthens brand identity while balancing conceptual thinking with hands-on execution. I’m passionate about building design systems, elevating brand consistency, and delivering work that connects with real audiences. I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver integrated solutions that meet business objectives and delight end users.

YVONNE MORRISON

Art Director, Graphic Designer, Designer, +2

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I’m Yvonne Morrison, a senior designer and art director with over 15 years of experience shaping high-impact visual campaigns across digital, print, retail, and integrated programs. I translate strategy into consumer-first creative that accelerates engagement and strengthens brand identity while balancing conceptual thinking with hands-on execution. I’m passionate about building design systems, elevating brand consistency, and delivering work that connects with real audiences. I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver integrated solutions that meet business objectives and delight end users.…I’m Yvonne Morrison, a senior designer and art director with over 15 years of experience shaping high-impact visual campaigns across digital, print, retail, and integrated programs. I translate strategy into consumer-first creative that accelerates engagement and strengthens brand identity while balancing conceptual thinking with hands-on execution. I’m passionate about building design systems, elevating brand consistency, and delivering work that connects with real audiences. I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver integrated solutions that meet business objectives and delight end users.

Available to hire

I’m Yvonne Morrison, a senior designer and art director with over 15 years of experience shaping high-impact visual campaigns across digital, print, retail, and integrated programs. I translate strategy into consumer-first creative that accelerates engagement and strengthens brand identity while balancing conceptual thinking with hands-on execution. I’m passionate about building design systems, elevating brand consistency, and delivering work that connects with real audiences.

I thrive in fast-paced environments and enjoy leading cross-functional teams to deliver integrated solutions that meet business objectives and delight end users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Work Experience

Senior Art Director at Freelance

April 1, 2025 - Present

Designed and executed integrated campaigns across digital, print, and social channels for 30+ brands, improving campaign engagement by 25%. Developed packaging and brand assets to enhance product storytelling and shelf presence. Created motion graphics, storyboards, and visual concepts aligned to brand strategy. Produced high-quality creative under tight timelines while maintaining brand consistency across deliverables. Partnered directly with clients to translate business objectives into clear, compelling visual solutions. Developed social-first content and motion assets for digital campaigns, aligning creative with platform trends and audience behavior.

Art Director at Spin Master Ltd.

July 1, 2023 - April 1, 2025

Led end-to-end creative development for lifestyle photography and marketing assets across multiple global brands. Directed concept development to create emotionally engaging, consumer-first visuals. Collaborated with cross-functional teams including marketing, production, and design to deliver integrated campaign assets. Oversaw a team of 20+ creatives, providing design direction, mentorship, and quality control. Ensured consistency across all visual outputs while managing high-volume deliverables and tight deadlines.

Creative Director at Pattison Outdoor Advertising

January 1, 2011 - January 1, 2015

Led design and execution of multi-channel campaigns across print, digital, and large-format environments. Developed and maintained brand guidelines, ensuring consistency across all client-facing materials. Mentored and guided creative teams while collaborating with sales and marketing stakeholders. Presented creative concepts and strategies to internal teams and clients across Canada.

Graphic Designer / Marketing Coordinator at Banada

February 1, 2022 - July 1, 2023

Designed retail and in-store marketing materials across multiple product categories and seasonal campaigns. Owned and evolved brand guideline documents to ensure consistency across all creative outputs. Conducted brand audits and maintained visual standards across a high-volume retail environment. Collaborated with cross-functional teams to deliver campaigns aligned with merchandising and marketing goals.

Motion Graphics / Art Direction (Freelance) at Freelance

August 1, 2015 - February 1, 2022

Presented creative concepts to ensure brand alignment and client satisfaction. Produced motion graphics and storyboards for over 30 brands, elevating concept-driven creative. Improved client campaign engagement by 25% through strategic creative direction.