Account Director at Carat UK

Lead end-to-end, cross-market media planning for clients across FMCG, fashion, and telecoms, delivering integrated multi-channel campaigns across AV, Social, VOD, Audio, OOH, and Influencer. Define full-funnel campaign strategy and execution approach, translating audience insights and commercial objectives into structured, insight-led campaigns, and overseeing delivery from brief through activation with cross-functional teams. Delivered campaigns that exceeded KPIs across brand and performance metrics, driving measurable improvements in engagement, reach, and ROI. Built and maintained strong senior client relationships; led regular strategic discussions, presentations, and planning sessions to ensure alignment and unlock growth opportunities. Contributed to high-value pitches and campaign responses, strengthening strategic narratives and delivering compelling, insight-driven storytelling to drive client investment. Led campaign effectiveness and performance analysis (PCR/PCH), translat

Account Manager at Carat UK

Lead end-to-end, cross-market media planning for clients across FMCG, fashion, and telecoms, delivering integrated multi-channel campaigns across AV, Social, VOD, Audio, OOH, and Influencer. Define full-funnel campaign strategy and execution approach, translating audience insights and commercial objectives into structured, insight-led campaigns, and overseeing delivery from brief through activation working with relevant teams and stakeholders across each campaign. Deliver campaigns that exceeded KPIs across brand and performance metrics, driving measurable improvements in engagement, reach, and ROI. Build and maintain strong senior client relationships, leading regular strategic discussions, presentations, and planning sessions to ensure alignment and unlock growth opportunities. Contribute to high-value pitches and campaign responses, strengthening strategic narratives and delivering compelling, insight-driven storytelling to drive client investment. Lead campaign effectiveness and pe

Account Executive at Carat Ireland

Liaising between various clients (FMCG, Banking & Travel), suppliers and specialist teams including; AV, Radio, OOH, Press, PPC, Social and Display to create, book and deliver media plans and campaigns to reach clients KPIS and objectives. Utilising key planning and insight tools including; CCS, Ad Dynamix, and TGI to research and create an optimal target audience to assist in the strategic response to brief for specific clients. Analysing and reporting on campaigns using Google Analytics and Campaign Manager to create mid and post-campaign analysis to feed back results to the client to optimize the next campaign. Experience using Adintel to pull weekly and monthly competitor reports for clients.

Marketing and Sales Brand Ambassador at Ornua Foods - Kerrygold

Meeting and liaising with store managers and buyers to implement and track new listings of Kerrygold products in stores. Completing weekly audits and store visits to track product pricings, promotions and brand marketing against competitors. Working with the marketing team to discuss and create new ideas, package design and advertising. Conducting Demos at various U.S food shows, Kerrygold Sponsored events and in stores to promote products and newly listed items.

Order line and Marketing Assistant at Hermitage Genetics

Customer Service working with an Irish and U.K order line, processing A.I orders for over 300 customers and generating weekly reports. Answering calls and e-mails. Daily spreadsheet updates on excel and word. Working with the Marketing Team-Photography and Research for the annual Hermitage Brochure and Assisting the HR team to advertise and recruit staff.

Media Planner Internship at Wavemaker

Internship as a Media Planner supporting planning tasks and tools.

Content Marketing Intern & Social Media Manager at Stormlight Production

Content marketing and social media management internship, contributing to campaigns and content scheduling.

Promoter at Mixtape Marketing

Promoting new brands at events; supported marketing activities.