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I’m Maxime Constance Lancesseur, an international marketing leader with 12+ years of experience scaling brands across Europe, North America, and APAC. I help brands localize U.S.-driven campaigns and craft high-performance strategies that blend data, creativity, and cultural insight. I’m passionate about building simple, functional, and lasting brand experiences that drive measurable results. I love partnering with cross-functional teams—from PR and CRM to product and creative—to unlock international growth and develop consistent, locally resonant brand narratives.…I’m Maxime Constance Lancesseur, an international marketing leader with 12+ years of experience scaling brands across Europe, North America, and APAC. I help brands localize U.S.-driven campaigns and craft high-performance strategies that blend data, creativity, and cultural insight. I’m passionate about building simple, functional, and lasting brand experiences that drive measurable results. I love partnering with cross-functional teams—from PR and CRM to product and creative—to unlock international growth and develop consistent, locally resonant brand narratives.

Maxime Constance Lancesseur

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I’m Maxime Constance Lancesseur, an international marketing leader with 12+ years of experience scaling brands across Europe, North America, and APAC. I help brands localize U.S.-driven campaigns and craft high-performance strategies that blend data, creativity, and cultural insight. I’m passionate about building simple, functional, and lasting brand experiences that drive measurable results. I love partnering with cross-functional teams—from PR and CRM to product and creative—to unlock international growth and develop consistent, locally resonant brand narratives.…I’m Maxime Constance Lancesseur, an international marketing leader with 12+ years of experience scaling brands across Europe, North America, and APAC. I help brands localize U.S.-driven campaigns and craft high-performance strategies that blend data, creativity, and cultural insight. I’m passionate about building simple, functional, and lasting brand experiences that drive measurable results. I love partnering with cross-functional teams—from PR and CRM to product and creative—to unlock international growth and develop consistent, locally resonant brand narratives.

Available to hire

I’m Maxime Constance Lancesseur, an international marketing leader with 12+ years of experience scaling brands across Europe, North America, and APAC. I help brands localize U.S.-driven campaigns and craft high-performance strategies that blend data, creativity, and cultural insight.

I’m passionate about building simple, functional, and lasting brand experiences that drive measurable results. I love partnering with cross-functional teams—from PR and CRM to product and creative—to unlock international growth and develop consistent, locally resonant brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing & Brand Consultant at Independent / Freelance

January 1, 2023 - Present

Built EU market entry strategies for lifestyle and retail brands with localization and ROI-driven growth. Developed 360° brand platforms integrating paid, owned, and earned media, improving online conversions by +40% on average. Defined frameworks for paid, SEO, CRM, and influencer partnerships to scale awareness in new markets.

Head of International Marketing at 1stDibs Marketplace

January 1, 2021 - January 1, 2023

Partnered with New York HQ to localise U.S. campaigns for EU markets, ensuring cultural relevance and consistent brand tone. Launched the brand in five EU markets (UK, FR, DE, IT, ES), achieving +57% YoY GMV growth through data-driven marketing. Tailored performance campaigns across Google Ads, Meta, TikTok, YouTube, affiliates, and influencers, improving ROAS by +30%. Built a cross-functional team across PR, CRM, creative, and product and established localization and translation processes. Created regional dashboards to track performance, ROI, and audience insights by market.

Marketing Manager UK & IE at Longines (Swatch Group)

January 1, 2019 - January 1, 2021

Managed global campaigns, retailers and wholesalers marketing plans, sponsorship activations, and press strategy for key brand launches. Improved campaign performance through segmentation and CRM, growing press engagement by +30%. Coordinated multi-market events (e.g., Royal Ascot) with 500+ attendees and global media coverage. Partnered with e-commerce and product teams to optimize user experience and conversion rates.

Marketing Manager UK & IE at De Beers (LVMH)

January 1, 2017 - January 1, 2019

Led retail and brand marketing initiatives with Harrods and Selfridges, increasing revenue +10% through strategic campaigns and retailer partnerships. Defined customer segmentation, CRM and targeting strategies to improve marketing efficiency. Enhanced brand visibility and editorial collaborations, aligning the story with luxury and sustainability values.

Senior Associate, International Marketing at Tory Burch

January 1, 2016 - January 1, 2017

Partnered with European teams to adapt U.S. campaigns and pricing strategies for regional audiences. Ensured brand alignment across North America and Europe in messaging and execution. Partnered with product and merchandising teams to optimize go-to-market timelines.

Assistant Brand Manager, International Marketing at Tiffany & Co (LVMH)

January 1, 2012 - January 1, 2016

Coordinated international product launches across EMEA; collaborated with global and regional teams on creative adaptation. Oversaw digital, media and influencer collaborations, resulting in +25% increase in earned media value.

Marketing Business Development Assistant - EMEA at Ralph Lauren

January 1, 2011 - January 1, 2012

Coordinated international media and marketing plans for retailers, launching initiatives like vepee.com and exceeding sales targets by 20% within the first month.