I’m Heather Issers, a marketing and partnerships leader focused on building strategic alliances and elevating brand visibility. I lead cross-functional teams to design and run digital campaigns, manage WordPress content, and drive measurable growth through partnerships and targeted communications. With a diverse background spanning FightMatrix, property management, and healthcare, I thrive on developing creative solutions that connect audiences with opportunities. I’m passionate about delivering exceptional customer experiences, optimizing campaigns through data, and nurturing long-term relationships with advertisers, referral sources, and collaborators.…

Heather Issers

I’m Heather Issers, a marketing and partnerships leader focused on building strategic alliances and elevating brand visibility. I lead cross-functional teams to design and run digital campaigns, manage WordPress content, and drive measurable growth through partnerships and targeted communications. With a diverse background spanning FightMatrix, property management, and healthcare, I thrive on developing creative solutions that connect audiences with opportunities. I’m passionate about delivering exceptional customer experiences, optimizing campaigns through data, and nurturing long-term relationships with advertisers, referral sources, and collaborators.…

Available to hire

I’m Heather Issers, a marketing and partnerships leader focused on building strategic alliances and elevating brand visibility. I lead cross-functional teams to design and run digital campaigns, manage WordPress content, and drive measurable growth through partnerships and targeted communications.

With a diverse background spanning FightMatrix, property management, and healthcare, I thrive on developing creative solutions that connect audiences with opportunities. I’m passionate about delivering exceptional customer experiences, optimizing campaigns through data, and nurturing long-term relationships with advertisers, referral sources, and collaborators.

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Work Experience

Director of Partnerships & Marketing at FightMatrix.com
October 1, 2022 - Present
Spearhead partnership marketing strategies to elevate brand recognition and boost site engagement. Work collaboratively across departments to launch marketing campaigns and monitor KPIs for ongoing optimization. Establish and nurture strategic alliances to unlock new business opportunities and foster sustainable growth. Manage WordPress content, writing, editing, and publishing blog articles and advertisements on a leading sports website. Lead brand marketing initiatives, including digital and social media campaigns, athlete and event promotions, and targeted email marketing. Consult on business development, contributing to significant revenue growth year-over-year. Cultivate relationships with advertisers, oversee B2B sales, and manage partner relationships.
Rental Property Owner/Manager at Myrrh Property Holdings
August 1, 2018 - Present
Own and manage rental properties, overseeing both long-term and short-term rentals. Implement digital marketing strategies to maximize occupancy and visibility. Coordinate reservations, housekeeping, and maintenance for optimal guest experience. Manage hospitality services and maintain precise bookkeeping records.
Owner & Managing Partner at ComForCare Home Care
October 1, 2020 - October 1, 2022
Directed a home care agency, supporting seniors in achieving optimal quality of life post-pandemic. Supervised office staff, nurses, and caregivers, ensuring operational excellence. Managed business development and sales, marketing to referral sources and prospective clients. Handled revenue cycles, including client onboarding, billing, collections, and follow-up. Launched digital and email marketing campaigns, leveraging social media and online platforms. Recruited, hired, and trained qualified staff using platforms like TextRecruit, Career Plug, Salesforce.com, and Relias. Built and maintained relationships with referral sources, including hospice, assisted living, rehab, skilled nursing, and home health agencies. Collaborated with other agencies and sponsored community events to expand reach.
Continuing Education Assistant at Trinity Health – System Office
December 1, 2018 - October 1, 2020
Designed and implemented an auditing process for the Continuing Education Department, reviewing over 1,000 sessions annually. Ensured compliance with accrediting bodies across multiple hospitals. Facilitated meetings with CME coordinators using digital platforms (Teams & WebEx). Produced enduring educational materials, including videos, quizzes, and evaluations via Knovio for healthcare professionals. Administered SharePoint sites and managed electronic documentation. Developed a content management system website to provide access to education catalogs.
Utilization Review Coordinator at TheraMatrix Physical Therapy Network
September 1, 2017 - September 1, 2018
Managed patient cases and reviewed clinical information for physical therapy claims and authorizations in a managed care environment. Approved therapy visits based on federal guidelines and documentation. Processed agreements, routed denials, and produced case management correspondence. Applied medical terminology and codes (ICD-10, CPT); maintained CRM communications. Connected members to suitable in-network providers and fostered relationships with management and clients. Delivered exceptional customer service in a high-volume call center environment.
Intern: Care Manager / Website Creator at Eldercare and Caregiver Solutions
January 1, 2016 - Present
Facilitated caregiver support groups. Designed and launched company website using WordPress.
Certified Nursing Assistant at St. John Oakland Hospital
August 1, 2011 - September 1, 2013
Provided direct patient care for geriatric and psychiatric patients, including those with dementia, substance abuse disorders, and in isolation. Delivered restorative and end-of-life care, performed baseline assessments, utilized basic life support, and documented via Electronic Health Records (EHR). Experienced in medical/surgical, telemetry, and ICU departments.

Education

Bachelor of Science in Gerontology at Madonna University, Livonia, MI
January 11, 2030 - April 13, 2026

Qualifications

Certified Dementia Practitioner – NCCDP
January 11, 2030 - April 13, 2026

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Real Estate & Construction, Software & Internet
    paper The Revival of KRONK Detroit's World Renowned Boxing Gym

    https://www.twine.net/signin

    The link above is part of my work as a writer at FightMatrix.com. I interviewed one of the owners of the renovated KRONK gym. I created a feature article based on KRONK. Then I marketed it by publishing It on FightMatrix and all their social media platforms such as the following: Instagram, LinkedIn, Reddit, X, Facebook, and Tik Tok. I create an image on canva to put into the social media platforms. Then on places like Instagram stories I can insert a link.

    So when I write something I Market it for the athlete, promoter, manager, or whomever. I write up interviews to promote athletes who are prospects or new organizations within the Combat Sports industry. We like to help Market people, in exchange they help us out too.