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Hi, I’m Ashley Chew, a Brand Partnerships Strategist based in New York. I specialize in building social campaigns for fashion and lifestyle brands, weaving visual storytelling with influencer partnerships and digital strategy to create collaborations that resonate. I’m passionate about turning creative concepts into measurable campaigns that elevate brand narratives and drive meaningful engagement. Throughout my career, I’ve developed pitch decks, creative proposals, and brand narratives to win collaborations, then led cross-functional teams from concept to delivery. I thrive in fast-paced environments where storytelling meets data-driven decision-making and love helping brands grow through authentic partnerships.…Hi, I’m Ashley Chew, a Brand Partnerships Strategist based in New York. I specialize in building social campaigns for fashion and lifestyle brands, weaving visual storytelling with influencer partnerships and digital strategy to create collaborations that resonate. I’m passionate about turning creative concepts into measurable campaigns that elevate brand narratives and drive meaningful engagement. Throughout my career, I’ve developed pitch decks, creative proposals, and brand narratives to win collaborations, then led cross-functional teams from concept to delivery. I thrive in fast-paced environments where storytelling meets data-driven decision-making and love helping brands grow through authentic partnerships.

Ashley Chew

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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Hi, I’m Ashley Chew, a Brand Partnerships Strategist based in New York. I specialize in building social campaigns for fashion and lifestyle brands, weaving visual storytelling with influencer partnerships and digital strategy to create collaborations that resonate. I’m passionate about turning creative concepts into measurable campaigns that elevate brand narratives and drive meaningful engagement. Throughout my career, I’ve developed pitch decks, creative proposals, and brand narratives to win collaborations, then led cross-functional teams from concept to delivery. I thrive in fast-paced environments where storytelling meets data-driven decision-making and love helping brands grow through authentic partnerships.…Hi, I’m Ashley Chew, a Brand Partnerships Strategist based in New York. I specialize in building social campaigns for fashion and lifestyle brands, weaving visual storytelling with influencer partnerships and digital strategy to create collaborations that resonate. I’m passionate about turning creative concepts into measurable campaigns that elevate brand narratives and drive meaningful engagement. Throughout my career, I’ve developed pitch decks, creative proposals, and brand narratives to win collaborations, then led cross-functional teams from concept to delivery. I thrive in fast-paced environments where storytelling meets data-driven decision-making and love helping brands grow through authentic partnerships.

Available to hire

Hi, I’m Ashley Chew, a Brand Partnerships Strategist based in New York. I specialize in building social campaigns for fashion and lifestyle brands, weaving visual storytelling with influencer partnerships and digital strategy to create collaborations that resonate. I’m passionate about turning creative concepts into measurable campaigns that elevate brand narratives and drive meaningful engagement.

Throughout my career, I’ve developed pitch decks, creative proposals, and brand narratives to win collaborations, then led cross-functional teams from concept to delivery. I thrive in fast-paced environments where storytelling meets data-driven decision-making and love helping brands grow through authentic partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Partnerships Strategist, Talent Relations at Fillin Global

February 1, 2020 - Present

Led end-to-end social campaign development for fashion and lifestyle brands, integrating visual storytelling, influencer marketing, and digital strategy. Developed pitch decks, creative proposals, sketches, and brand narratives to secure social campaign collaborations. Led cross-functional execution of branded campaigns from concept to delivery, aligning creative vision with brand goals. Selected Brand Partnerships included Tommy Hilfiger, PUMA, Coach, Converse, Bumble, Alice + Olivia, Supergoop!, Zadig & Voltaire, Nike, Kipling.

Social Media Specialist, Partnerships at THE COOLS

August 1, 2017 - January 1, 2018

Crafted brand copy for social media platforms and content through The COOLS website and paid advertising. Coordinated with showrooms to source and pull clothing samples for editorial shoots, advertising, product seeding, for fashion content across print and digital platforms. Managed and grew brand presence across Instagram, Snapchat, and WordPress, through engaging content and interviews.

Social Media and Influencer Marketing at Galore Magazine, Kitten Agency

May 1, 2016 - August 1, 2016

Curated and managed content calendars for social media platforms including Instagram, Snapchat, Facebook, and WordPress, featuring on-camera interviews, product tutorials, event coverage, and brand introductions. Managed and tracked partnerships, rates, and deliverables for over 120 talent accounts using Microsoft Excel, Slack, and WordPress to meet campaign objectives. Delivered relevant pop culture content while optimizing for SEO to grow subscribers and Galore community engagement. Created and completed talent decks to pitch to media outlets, PR firms, and prospective brand partners.

Social Media Intern at Lucky B Boutique

May 1, 2015 - August 1, 2015

Managed and scheduled content across Instagram, Facebook, and WordPress, developing cohesive brand storytelling. Produced and styled seasonal photoshoots while analyzing top-selling products for promotional campaigns.

Visual Commercial at Zara, Inditex

December 1, 2023 - January 31, 2026

Directed visual merchandising strategy aligned with seasonal storytelling, trend analysis, and product placement. Analyzed sales rankings and performance data to strategically promote high-performing and priority merchandise. Developed and presented strategic pitch decks to leadership outlining seasonal visual direction, product placement strategy, and sales performance insights.

Creative Assistant at TOPSHOP TOPMAN

July 1, 2016 - July 31, 2017

Collaborated with merchandising and retail teams to execute retail interior standards, ensuring design concepts and visual elements to enhance retail and customer experience. Designed and executed the interior layout including department-specific painting, and seasonal installations. Worked across a range of materials, including paint, light fixtures, shadow boxes, mannequins, clothing samples, and hardware, to design and execute visually exciting displays and installations that aligned with TOPSHOP identity.