I'm Hannah Mitson, an artist, brand designer, and art director with 10+ years of experience at the intersection of art, design, and visual storytelling. I’m the founder of Studio Helia (brand design & creative consulting) and Mitson (art practice), and I’ve led design teams within fast-growing DTC brands in nutrition and wellness, specializing in full rebrands, packaging, and multichannel campaign direction. I’m equally at home in the studio painting large-scale abstract works as I am directing shoots or building a complete brand identity system from scratch. Creativity, to me, should feel joyful, expressive, and deeply human. I’m driven by that belief in every project—whether I’m crafting brand identities, directing editorial shoots, or developing original abstract painting collections for exhibitions.

Hannah Mitson

I'm Hannah Mitson, an artist, brand designer, and art director with 10+ years of experience at the intersection of art, design, and visual storytelling. I’m the founder of Studio Helia (brand design & creative consulting) and Mitson (art practice), and I’ve led design teams within fast-growing DTC brands in nutrition and wellness, specializing in full rebrands, packaging, and multichannel campaign direction. I’m equally at home in the studio painting large-scale abstract works as I am directing shoots or building a complete brand identity system from scratch. Creativity, to me, should feel joyful, expressive, and deeply human. I’m driven by that belief in every project—whether I’m crafting brand identities, directing editorial shoots, or developing original abstract painting collections for exhibitions.

Available to hire

I’m Hannah Mitson, an artist, brand designer, and art director with 10+ years of experience at the intersection of art, design, and visual storytelling. I’m the founder of Studio Helia (brand design & creative consulting) and Mitson (art practice), and I’ve led design teams within fast-growing DTC brands in nutrition and wellness, specializing in full rebrands, packaging, and multichannel campaign direction. I’m equally at home in the studio painting large-scale abstract works as I am directing shoots or building a complete brand identity system from scratch.

Creativity, to me, should feel joyful, expressive, and deeply human. I’m driven by that belief in every project—whether I’m crafting brand identities, directing editorial shoots, or developing original abstract painting collections for exhibitions.

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Language

English
Fluent

Work Experience

Head of Design at Studio Helia & Mitson Design
January 1, 2024 - Present
Founding and running two interconnected creative practices: Studio Helia (brand identity and design consulting) and Mitson (fine art and abstract painting). Deliver brand identity systems from the ground up (logo, color, typography, tone of voice, visual guidelines) for founder-led brands; create digital assets for organic and paid media across Instagram, TikTok, and Meta; design packaging for wellness, food & beverage, and lifestyle; develop editorial layouts and recipe book design; direct art direction for product shoots; manage email campaigns (Klaviyo) and develop abstract painting collections (including 'In Full Bloom' exhibitions).
Head of Design at Your Super (Your Superfoods GmbH)
January 1, 2021 - January 1, 2024
Led all visual and creative output for a fast-growing DTC nutrition brand across EU and US markets. Oversaw and delivered a full rebrand launching in 2024, including brand identity, packaging design, photography direction, and brand guidelines. Led and mentored a multilingual design team across two continents for 3+ years. Managed shoot budgets and art directed editorial and video content across EU and US teams. Advanced creative standards through leadership, mentorship, and skill development.
Art Director at Your Super (Your Superfoods GmbH)
February 1, 2018 - January 1, 2021
Senior designer responsible for multichannel campaigns and brand visual direction. Conceptualized and executed original campaigns across social, digital, email, and print. Developed mood boards and provided art direction for editorial and video shoots. Led notable campaigns and managed photo shoot budgets and schedules across EU and US teams.
Art Director at Chopra (The Healing Company)
August 1, 2023 - January 1, 2024
Art direction and visual storytelling for a global wellness brand. Developed brand look and feel across digital, editorial, and photography channels. Produced mood boards and provided full art direction for editorial and video shoots, working closely with marketing and brand teams to push creative storytelling while maintaining commercial effectiveness.

Education

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Qualifications

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Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Retail, Professional Services