Available to hire
Strategic Marketing Leader with 20+ years of experience driving brand growth, campaign execution and cross-functional collaboration across retail, agency and corporate environments. Proven expertise in developing integrated marketing strategies, managing teams and vendors and delivering results across print, digital, social media and in-store channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Marketing Manager, Retail Livestock Feed at Trouw Nutrition
June 1, 2022 - August 1, 2025Led the development and execution of brand strategy and annual marketing plans, including copywriting, creative direction, media planning, social media and agency management. Aligned marketing campaigns with sales objectives, managed the annual budget, drove brand positioning and awareness, and collaborated cross-functionally with sales, product and executive teams to achieve commercial goals.
Senior Production Manager at Toolbox Design
October 1, 2018 - June 1, 2022Managed production and execution of all print deliverables including real estate campaigns, brochures and presentation centre development and execution. Oversaw timelines, budgets, vendor coordination and quality control. Directed multiple campaigns simultaneously and liaised with internal designers and external suppliers to deliver integrated campaigns.
Sr. Manager, Retail Marketing at Glentel Inc.
February 1, 2018 - October 1, 2018Led national retail marketing for three consumer brands; partnered with VP of Marketing and sales teams to develop in-store, digital and promotional campaigns. Managed a team of eleven marketing professionals; oversaw retail promotions, product launches, events and cross-functional campaigns; maintained relationships with OEMs, vendors and carrier partners.
Visual Merchandising Manager at Glentel Inc.
October 1, 2016 - February 1, 2018Developed visual merchandising strategies for all retail brands; worked with construction, design and operations teams to ensure cohesive brand experiences across stores. Led the in-store planogram process; reviewed architectural plans and provided store setup direction; ensured brand consistency.
Sr. Marketing Specialist at Glentel Inc.
November 1, 2015 - October 1, 2016Managed marketing materials for WIRELESSWAVE brand including print, OOH and digital assets; brand development, promotional planning and event marketing. Managed agency relationships and mentored four team members; coordinated national campaigns and retail initiatives.
Senior Print Production Manager at Rethink Communications
January 1, 2008 - December 31, 2010Oversaw full-cycle production for campaigns; proofreading, scheduling, estimating, vendor management and quality assurance. Collaborated with creative teams to ensure flawless execution; managed budgets and print deliverables for multiple high-profile clients.
Print Production & Project Manager at Freelance
January 1, 2010 - January 1, 2011Contracted by agencies to manage marketing projects from strategy through execution; provided copy editing, estimating, scheduling and production services for a wide range of clients.
Senior Print Production Manager at Rethink Communications
January 1, 2011 - December 31, 2015Oversaw full-cycle production for campaigns; proofreading, scheduling, estimating, vendor management and quality assurance. Collaborated with creative teams to ensure flawless execution; managed budgets and print deliverables for multiple high-profile clients.
Education
Coursework in editing, proofreading and writing at Simon Fraser University
January 11, 2030 - April 13, 2026Diploma in Marketing, specializing in Advertising at British Columbia Institute of Technology
January 11, 2030 - April 13, 2026Qualifications
Industry Experience
Retail, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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