Jenna West

Led end-to-end communications and content strategy for enterprise and public-sector clients, delivering high-impact campaigns across digital, social, and executive channels. Directed creative production for a fintech event, converting multi-channel campaigns into 400+ attendees. Developed standardized communication frameworks, SOPs, and branded templates for large-scale events (800+ attendees). Produced executive-level presentations, speeches, and multimedia assets with motion graphics and video. Designed internal content initiatives translating complex technical updates into accessible narratives. Led crisis and incident communications for large IT environments reaching 18,000+ users, reducing support escalations. Conducted website audits improving usability and content discoverability. Built onboarding resources for AI-driven platforms.

Led digital marketing campaigns supporting global brand initiatives across North America and international markets; developed social and email strategies with 60%+ engagement; produced executive presentations; authored Global Brand Identity Playbook; managed live event communications; designed analytics frameworks; delivered bilingual communication strategies; collaborated with international teams to ensure messaging consistency.

Managed regional communications strategy, distributed corporate communications and announcements; led social media content strategy; supported brand rebranding; coordinated PR; developed crisis communication materials; produced SEO-optimized content; monitored performance metrics to optimize strategies.