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I am a Strategic Communications and Digital Marketing professional with 7+ years of experience delivering high-impact storytelling, executive communications, and integrated digital campaigns across enterprise, public sector, and technology environments. I excel at turning complex information into clear, compelling narratives that resonate with diverse audiences across internal and external channels. I also leverage emerging technologies, including AI, to scale content production and optimize performance. I partner with senior leadership and cross-functional teams to deliver aligned messaging, executive content, and data-driven campaigns that strengthen brand positioning and drive engagement. My approach combines content strategy, stakeholder engagement, and responsible use of AI to improve speed, scale, and impact.…I am a Strategic Communications and Digital Marketing professional with 7+ years of experience delivering high-impact storytelling, executive communications, and integrated digital campaigns across enterprise, public sector, and technology environments. I excel at turning complex information into clear, compelling narratives that resonate with diverse audiences across internal and external channels. I also leverage emerging technologies, including AI, to scale content production and optimize performance. I partner with senior leadership and cross-functional teams to deliver aligned messaging, executive content, and data-driven campaigns that strengthen brand positioning and drive engagement. My approach combines content strategy, stakeholder engagement, and responsible use of AI to improve speed, scale, and impact.

Jenna West

Content Creator, Content Producer, Marketing Strategist, +5

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I am a Strategic Communications and Digital Marketing professional with 7+ years of experience delivering high-impact storytelling, executive communications, and integrated digital campaigns across enterprise, public sector, and technology environments. I excel at turning complex information into clear, compelling narratives that resonate with diverse audiences across internal and external channels. I also leverage emerging technologies, including AI, to scale content production and optimize performance. I partner with senior leadership and cross-functional teams to deliver aligned messaging, executive content, and data-driven campaigns that strengthen brand positioning and drive engagement. My approach combines content strategy, stakeholder engagement, and responsible use of AI to improve speed, scale, and impact.…I am a Strategic Communications and Digital Marketing professional with 7+ years of experience delivering high-impact storytelling, executive communications, and integrated digital campaigns across enterprise, public sector, and technology environments. I excel at turning complex information into clear, compelling narratives that resonate with diverse audiences across internal and external channels. I also leverage emerging technologies, including AI, to scale content production and optimize performance. I partner with senior leadership and cross-functional teams to deliver aligned messaging, executive content, and data-driven campaigns that strengthen brand positioning and drive engagement. My approach combines content strategy, stakeholder engagement, and responsible use of AI to improve speed, scale, and impact.

Available to hire

I am a Strategic Communications and Digital Marketing professional with 7+ years of experience delivering high-impact storytelling, executive communications, and integrated digital campaigns across enterprise, public sector, and technology environments. I excel at turning complex information into clear, compelling narratives that resonate with diverse audiences across internal and external channels. I also leverage emerging technologies, including AI, to scale content production and optimize performance.

I partner with senior leadership and cross-functional teams to deliver aligned messaging, executive content, and data-driven campaigns that strengthen brand positioning and drive engagement. My approach combines content strategy, stakeholder engagement, and responsible use of AI to improve speed, scale, and impact.

Skills

Experience Level

Expert

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Expert

Intermediate

Work Experience

Strategic Communications & Digital Content Consultant at Jenna West Writes (Clients: University of Toronto, Metrolinx, Microsoft, Smarter Loans)

July 1, 2018 - Present

Led end-to-end communications and content strategy for enterprise and public-sector clients, delivering high-impact campaigns across digital, social, and executive channels. Directed creative production for a fintech event, converting multi-channel campaigns into 400+ attendees. Developed standardized communication frameworks, SOPs, and branded templates for large-scale events (800+ attendees). Produced executive-level presentations, speeches, and multimedia assets with motion graphics and video. Designed internal content initiatives translating complex technical updates into accessible narratives. Led crisis and incident communications for large IT environments reaching 18,000+ users, reducing support escalations. Conducted website audits improving usability and content discoverability. Built onboarding resources for AI-driven platforms.

Digital Marketing & Campaign Specialist at Encore Canada

February 1, 2018 - July 1, 2019

Led digital marketing campaigns supporting global brand initiatives across North America and international markets; developed social and email strategies with 60%+ engagement; produced executive presentations; authored Global Brand Identity Playbook; managed live event communications; designed analytics frameworks; delivered bilingual communication strategies; collaborated with international teams to ensure messaging consistency.

Regional Communications & Public Relations Coordinator at RE/MAX Integra Ontario-Atlantic

February 1, 2017 - February 1, 2018

Managed regional communications strategy, distributed corporate communications and announcements; led social media content strategy; supported brand rebranding; coordinated PR; developed crisis communication materials; produced SEO-optimized content; monitored performance metrics to optimize strategies.

Communications Liaison at Logistik Unicorp (GO Transit & Air Transat)

May 1, 2016 - November 1, 2016

Acted as liaison between operations and project stakeholders during large-scale organizational transitions; coordinated internal communications; managed logistics communication for uniform rollout; maintained personnel data systems; identified escalations; supported project timelines; contributed to process improvements.