Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Growth & Performance Marketing Leader with 8+ years of experience scaling customer acquisition, paid media strategy, and ROI optimization through performance-led media campaigns for high-growth brands like Sansui, Canon, Vivo, and C-DOT. I’ve managed $1M+ monthly budgets across Google Ads, Meta, and programmatic channels, and I bring a rigorous analytics mindset—MMM, incrementality testing, and funnel analytics—together with creative storytelling to drive measurable business growth. Beyond client work, I co-founded The Buz Co., built a cross-functional team, and led an agency through an acquisition by Think About It. I’ve built scalable growth engines, launched influencer ecosystems, and delivered data-driven campaigns that align brand narratives with revenue. I’m passionate about turning data into action and partnering with clients to achieve ambitious goals.…I am a Growth & Performance Marketing Leader with 8+ years of experience scaling customer acquisition, paid media strategy, and ROI optimization through performance-led media campaigns for high-growth brands like Sansui, Canon, Vivo, and C-DOT. I’ve managed $1M+ monthly budgets across Google Ads, Meta, and programmatic channels, and I bring a rigorous analytics mindset—MMM, incrementality testing, and funnel analytics—together with creative storytelling to drive measurable business growth. Beyond client work, I co-founded The Buz Co., built a cross-functional team, and led an agency through an acquisition by Think About It. I’ve built scalable growth engines, launched influencer ecosystems, and delivered data-driven campaigns that align brand narratives with revenue. I’m passionate about turning data into action and partnering with clients to achieve ambitious goals.

Sukhjeet Gulati

Growth Marketer, Performance Marketer, Marketing Strategist, +4





I am a Growth & Performance Marketing Leader with 8+ years of experience scaling customer acquisition, paid media strategy, and ROI optimization through performance-led media campaigns for high-growth brands like Sansui, Canon, Vivo, and C-DOT. I’ve managed $1M+ monthly budgets across Google Ads, Meta, and programmatic channels, and I bring a rigorous analytics mindset—MMM, incrementality testing, and funnel analytics—together with creative storytelling to drive measurable business growth. Beyond client work, I co-founded The Buz Co., built a cross-functional team, and led an agency through an acquisition by Think About It. I’ve built scalable growth engines, launched influencer ecosystems, and delivered data-driven campaigns that align brand narratives with revenue. I’m passionate about turning data into action and partnering with clients to achieve ambitious goals.…I am a Growth & Performance Marketing Leader with 8+ years of experience scaling customer acquisition, paid media strategy, and ROI optimization through performance-led media campaigns for high-growth brands like Sansui, Canon, Vivo, and C-DOT. I’ve managed $1M+ monthly budgets across Google Ads, Meta, and programmatic channels, and I bring a rigorous analytics mindset—MMM, incrementality testing, and funnel analytics—together with creative storytelling to drive measurable business growth. Beyond client work, I co-founded The Buz Co., built a cross-functional team, and led an agency through an acquisition by Think About It. I’ve built scalable growth engines, launched influencer ecosystems, and delivered data-driven campaigns that align brand narratives with revenue. I’m passionate about turning data into action and partnering with clients to achieve ambitious goals.

Available to hire

I am a Growth & Performance Marketing Leader with 8+ years of experience scaling customer acquisition, paid media strategy, and ROI optimization through performance-led media campaigns for high-growth brands like Sansui, Canon, Vivo, and C-DOT. I’ve managed $1M+ monthly budgets across Google Ads, Meta, and programmatic channels, and I bring a rigorous analytics mindset—MMM, incrementality testing, and funnel analytics—together with creative storytelling to drive measurable business growth.

Beyond client work, I co-founded The Buz Co., built a cross-functional team, and led an agency through an acquisition by Think About It. I’ve built scalable growth engines, launched influencer ecosystems, and delivered data-driven campaigns that align brand narratives with revenue. I’m passionate about turning data into action and partnering with clients to achieve ambitious goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Work Experience

Performance Strategy Lead at Think About It

January 1, 2025 - December 31, 2025

Drove $30.5M revenue by managing a $5M monthly paid media budget across Sansui's D2C relaunch and national TV campaigns. Orchestrated integrated campaigns across Google Ads (Search, Display, Performance Max) and Meta, achieving 6.5x ROAS on AC and 5.8x ROAS on TV over 6 months. Produced Sansui's national TVC campaign spanning digital and retail, generating 4M+ video views and unifying brand voice. Directed Canon EOS R50V content series reaching 40M+ APAC viewers, delivering 15% website traffic lift and ~28% sales uplift in the following quarter. Launched Vivo Y300 influencer-driven narrative with 12M+ views and 7.8% engagement. Built unified reporting dashboards and attribution frameworks, reducing campaign turnaround time by 30%.

Co-Founder & Growth Marketing Lead at The Buz Co.

February 1, 2023 - January 31, 2025

Founded and scaled a performance-creative agency from 0 to 6 retained clients in 12 months; managed $400K+ annual client budgets with 85% retention and 20% MoM revenue growth. Led cross-functional teams; implemented AI-driven workflows improving delivery efficiency by 35%, cutting turnaround by 25% and increasing output by 40% without headcount. Built Vivo #Vivographers ecosystem from 50 to 90,000+ members, generating 10M+ organic reach; launched ambassador program and drove a 20% website traffic spike over a weekend. Negotiated agency acquisition by Think About It, enabling a Strategy Lead role at the acquiring company.

Growth Marketing Manager at Via Indigos

March 1, 2023 - May 31, 2024

Launched brand from scratch including complete identity, website, and positioning; embedded marketing into fundraising strategy, securing a $16M valuation and raising $4M. Built an AI-driven demand-gen engine; automated LinkedIn prospecting delivering 150+ qualified contacts monthly with 12–15% response rate and near-100% warm lead conversion, generating a $70M RFQ pipeline in 12 months. Directed paid media campaigns across Google Ads, Microsoft Ads, and Meta, achieving 100% ROAS uplift and 25% CRO lift; boosted brand visibility 40% across the U.S. and India. Implemented CRM automation (Zoho, Zapier, GA4, GPT tagging) to route RFQs, optimize lead scoring, and shorten RFQ-to-quote by 15 days, reducing manual ops by 60%.

Growth Marketing Specialist at Clutch

May 1, 2022 - January 31, 2023

Managed $1M+ monthly paid media across Google Search, Display, Meta, and programmatic; optimized bids, audiences, and creatives to sustain sub-$20 CAC per lead. Reduced full-funnel CAC by 30% via channel-mix optimization and marginal ROI testing with MMM-based attribution. Built iterative A/B testing frameworks, accelerating time-to-market by 25% and improving core landing page CTR by 12%.

Performance Marketing Specialist at Clutch

May 1, 2022 - January 31, 2023

Managed $1M+ monthly paid media across Google Search, Display, Meta, and programmatic channels to sustain sub-$20 CAC. Reduced CAC by 30% via strategic channel mix optimization and implemented MMM for multi-touch attribution. Led iterative A/B testing to accelerate time-to-market by 25% and boosted core landing page CTR by 12%. Collaborated with agencies and analytics teams to drive data-driven optimization.