I'm a Sydney and International based Senior Creative Lead and Co-Founder with five years of experience in luxury fashion, digital marketing, and editorial strategy. Through senior roles at GRAZIA Australia and Sweaty Betty PR, and as Co-Founder of The Blonde Duo, I have built a reputation for scaling brand identities and delivering campaigns that consistently exceed performance targets - generating up to $120,000+ in earned media value per client and surpassing reach KPIs by up to 100,000+ per activation. My strength lies in bridging creative vision with commercial results - equally at home directing a luxury editorial concept as I am optimising a paid social campaign. I work with brands that take their identity seriously and want content that earns attention.…I'm a Sydney and International based Senior Creative Lead and Co-Founder with five years of experience in luxury fashion, digital marketing, and editorial strategy. Through senior roles at GRAZIA Australia and Sweaty Betty PR, and as Co-Founder of The Blonde Duo, I have built a reputation for scaling brand identities and delivering campaigns that consistently exceed performance targets - generating up to $120,000+ in earned media value per client and surpassing reach KPIs by up to 100,000+ per activation. My strength lies in bridging creative vision with commercial results - equally at home directing a luxury editorial concept as I am optimising a paid social campaign. I work with brands that take their identity seriously and want content that earns attention.WWWW…