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I am a Senior Product Designer with 12 years of experience across gaming, entertainment, and early-stage consumer products. I specialize in 0-to-1 development, first-time user experience, and engagement systems designed to retain users through the critical early sessions. I have a track record of driving measurable DAU growth through research-informed design and have built scalable design systems across mobile, web, and TV platforms.…I am a Senior Product Designer with 12 years of experience across gaming, entertainment, and early-stage consumer products. I specialize in 0-to-1 development, first-time user experience, and engagement systems designed to retain users through the critical early sessions. I have a track record of driving measurable DAU growth through research-informed design and have built scalable design systems across mobile, web, and TV platforms.

Zarah Del Rosario

Product Designer, UX Designer, Designer, +2

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I am a Senior Product Designer with 12 years of experience across gaming, entertainment, and early-stage consumer products. I specialize in 0-to-1 development, first-time user experience, and engagement systems designed to retain users through the critical early sessions. I have a track record of driving measurable DAU growth through research-informed design and have built scalable design systems across mobile, web, and TV platforms.…I am a Senior Product Designer with 12 years of experience across gaming, entertainment, and early-stage consumer products. I specialize in 0-to-1 development, first-time user experience, and engagement systems designed to retain users through the critical early sessions. I have a track record of driving measurable DAU growth through research-informed design and have built scalable design systems across mobile, web, and TV platforms.

Available to hire

I am a Senior Product Designer with 12 years of experience across gaming, entertainment, and early-stage consumer products.

I specialize in 0-to-1 development, first-time user experience, and engagement systems designed to retain users through the critical early sessions. I have a track record of driving measurable DAU growth through research-informed design and have built scalable design systems across mobile, web, and TV platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head Of Design at Komyūn

January 1, 2025 - Present

Full-cycle design from strategy to shipped screens; Led UX across onboarding, navigation, and early engagement sequencing; Prototyped and implemented design solutions through vibe coding using AI-assisted tools to move from concept to functional prototype at speed; Drove design strategy in direct collaboration with CEO and CTO, from audit through PRD to implementation.

Narrative & UX Designer at Moonbug Entertainment

January 1, 2024 - December 31, 2025

UX design lead for CoComelon's first voice-interactive game suite - 6 educational titles, ages 2-4, TV and mobile. Designed FTUE and core session flows for all 6 titles, balancing engagement mechanics with parental trust signals. Built diegetic navigation system - spatial playroom hub where children discover content through environmental interaction vs. menus, reducing cognitive load and increasing in-session discovery. Authored branching interaction scripts and storyboards, translating voice-driven mechanics into production-ready direction. Established the visual style, game strategy, and production workflows across cross-functional team while maintaining CoComelon IP consistency.

Senior Product Designer at DSCVR

January 1, 2022 - December 31, 2024

Led platform-wide redesign resulting in a 3,767% increase in daily active users; Redesigned content feeds and card layouts with integrated sharing mechanics to reduce distribution friction and strengthen viral loops. Designed and launched Live Rooms - real-time creator sessions; Led profile redesign to strengthen creator identity and discoverability; Validated designs through user research with PMs and community leads.

XR Product Designer at Skillz R&D

January 1, 2021 - December 31, 2022

Led design exploration for AR/VR gaming concepts on mobile-player-centered proposals from behavior research. Partnered with UX Research to translate AR/VR player behavior analysis into strategic Player Experience decisions.

Senior Product Designer at Medal.tv

January 1, 2019 - December 31, 2021

Directed design for Gaming content-sharing platform; Built design foundations that continued driving growth post-tenure; Created full design system from scratch: component library, brand standards, typography, iconography across mobile and web; Conducted user research via UserTesting.com, gathered in-person interviews, and Discord community engagement to validate and iterate; Contributed to later secondary liquidity event through iterative, stakeholder-aligned design validation.

Visual Designer at RAPID7

January 1, 2014 - December 31, 2018

Visual Designer contributing to product visuals and UI assets during the 2014-2018 period, supporting security-focused software products.