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Hi, I’m Hui Hsin Wei (Coco). I’m a marketing professional focused on turning insights into growth. I’ve managed multi-channel campaigns across Meta, TikTok, and Apple Search Ads, driving installs, engagement, and conversions while improving ROI and reducing costs.\n\nBeyond campaigns, I partner with content and product teams to shape strategy, launch integrated initiatives, and build communities. I’ve organized events like NFT NYC, grew social communities, and forged 10+ publisher and agency partnerships to expand brand reach and opportunities.…Hi, I’m Hui Hsin Wei (Coco). I’m a marketing professional focused on turning insights into growth. I’ve managed multi-channel campaigns across Meta, TikTok, and Apple Search Ads, driving installs, engagement, and conversions while improving ROI and reducing costs.\n\nBeyond campaigns, I partner with content and product teams to shape strategy, launch integrated initiatives, and build communities. I’ve organized events like NFT NYC, grew social communities, and forged 10+ publisher and agency partnerships to expand brand reach and opportunities.

Hui Hsin Wei

Digital Marketer, Content Creator, Social Media Manager, +4

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Hi, I’m Hui Hsin Wei (Coco). I’m a marketing professional focused on turning insights into growth. I’ve managed multi-channel campaigns across Meta, TikTok, and Apple Search Ads, driving installs, engagement, and conversions while improving ROI and reducing costs.\n\nBeyond campaigns, I partner with content and product teams to shape strategy, launch integrated initiatives, and build communities. I’ve organized events like NFT NYC, grew social communities, and forged 10+ publisher and agency partnerships to expand brand reach and opportunities.…Hi, I’m Hui Hsin Wei (Coco). I’m a marketing professional focused on turning insights into growth. I’ve managed multi-channel campaigns across Meta, TikTok, and Apple Search Ads, driving installs, engagement, and conversions while improving ROI and reducing costs.\n\nBeyond campaigns, I partner with content and product teams to shape strategy, launch integrated initiatives, and build communities. I’ve organized events like NFT NYC, grew social communities, and forged 10+ publisher and agency partnerships to expand brand reach and opportunities.

Available to hire

Hi, I’m Hui Hsin Wei (Coco). I’m a marketing professional focused on turning insights into growth. I’ve managed multi-channel campaigns across Meta, TikTok, and Apple Search Ads, driving installs, engagement, and conversions while improving ROI and reducing costs.\n\nBeyond campaigns, I partner with content and product teams to shape strategy, launch integrated initiatives, and build communities. I’ve organized events like NFT NYC, grew social communities, and forged 10+ publisher and agency partnerships to expand brand reach and opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Alta Talent Inc.

June 1, 2024 - Present

Led multi-channel marketing initiatives, managing up to $1M in monthly ad spend across Meta, TikTok, and Apple Search Ads. Optimized campaigns to drive growth in installs, engagement, and conversions while improving ROI and reducing CPI by 20%. Drove a 20% lift in installs and 15% higher conversion rates through agency collaboration. Launched integrated marketing initiatives increasing brand engagement by 40%. Founded and scaled email marketing to 200K+ subscribers, and strengthened 10+ publisher/agency partnerships. Supported product innovation through competitive research and collaborated with content to boost engagement and retention.

Marketing and Web 3.0 Development Coordinator at Hollywood 3.0 Film INC.

September 1, 2022 - May 1, 2024

Provided usability feedback on internal testing software; organized two online forums focusing on AI and NFTs; managed and expanded social media presence; conducted global competitive research; built third-party email marketing solutions; planned the 2024 NFT NYC event attracting ~4,000 attendees; designed Times Square advertising posters; fostered partnerships with artists, investors, and technical engineers to expand opportunities.

Marketing Specialist at Chefttown

March 1, 2019 - August 1, 2019

Performed independent investigations to identify areas of need to expedite product releases; outlined event scope (date, time, location, budget); collaborated with sales and local businesses to enhance customer acquisition and retention.

Event Planner at NFT.NYC 2024 Conference

June 1, 2024 - Present

Responsible for company communication, vendor design, and event planning related to the NFT.NYC 2024 conference under Hollywood 3.0 Film.