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I'm a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, tech, healthcare, education, and professional services, with work in India, the UK, and the USA. I thrive on building data-driven content and multi-channel campaigns that boost qualified leads and revenue, and I enjoy leading cross-functional teams, managing agencies, and partnering with sales to deliver measurable business impact. I excel at stakeholder management, cross-functional collaboration, and delivering creative, performance-driven marketing programs. I combine strategic thinking with hands-on execution to align initiatives with business goals and drive sustainable growth across diverse markets.…I'm a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, tech, healthcare, education, and professional services, with work in India, the UK, and the USA. I thrive on building data-driven content and multi-channel campaigns that boost qualified leads and revenue, and I enjoy leading cross-functional teams, managing agencies, and partnering with sales to deliver measurable business impact. I excel at stakeholder management, cross-functional collaboration, and delivering creative, performance-driven marketing programs. I combine strategic thinking with hands-on execution to align initiatives with business goals and drive sustainable growth across diverse markets.

Rakesh Babu

Growth Marketer, Marketing Strategist, Content Strategist, +2

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I'm a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, tech, healthcare, education, and professional services, with work in India, the UK, and the USA. I thrive on building data-driven content and multi-channel campaigns that boost qualified leads and revenue, and I enjoy leading cross-functional teams, managing agencies, and partnering with sales to deliver measurable business impact. I excel at stakeholder management, cross-functional collaboration, and delivering creative, performance-driven marketing programs. I combine strategic thinking with hands-on execution to align initiatives with business goals and drive sustainable growth across diverse markets.…I'm a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, tech, healthcare, education, and professional services, with work in India, the UK, and the USA. I thrive on building data-driven content and multi-channel campaigns that boost qualified leads and revenue, and I enjoy leading cross-functional teams, managing agencies, and partnering with sales to deliver measurable business impact. I excel at stakeholder management, cross-functional collaboration, and delivering creative, performance-driven marketing programs. I combine strategic thinking with hands-on execution to align initiatives with business goals and drive sustainable growth across diverse markets.

Available to hire

I’m a senior marketing professional with 8+ years of experience driving growth, demand generation, and brand strategy across B2B, B2C, and D2C in SaaS, eCommerce, tech, healthcare, education, and professional services, with work in India, the UK, and the USA. I thrive on building data-driven content and multi-channel campaigns that boost qualified leads and revenue, and I enjoy leading cross-functional teams, managing agencies, and partnering with sales to deliver measurable business impact.

I excel at stakeholder management, cross-functional collaboration, and delivering creative, performance-driven marketing programs. I combine strategic thinking with hands-on execution to align initiatives with business goals and drive sustainable growth across diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Marketing Head at MindFodly

April 1, 2024 - Present

Developed the go-to-market strategy for a plant-based health food brand, including brand identity, customer segmentation, and omni-channel marketing strategy.

Co-Founder & Marketing Strategist at Clinical Research China

April 1, 2024 - December 1, 2024

Created SEO-driven content and messaging tailored to China’s clinical research industry, including blogs, web copy, and white papers. Developed full-funnel marketing and brand strategy, enabling targeted outreach and positioning in a niche, compliance-heavy market. Collaborated with delivery teams to align campaigns with client goals. Improved client brand visibility by 30% and increased qualified leads by 25% through targeted email, paid and social media campaigns. Achieved a 13% reduction in cost-per-lead by optimizing resource allocation and campaign performance tracking.

Account Strategist at Gravity Global

December 1, 2023 - April 1, 2024

Owned campaign strategy, delivery, performance reporting, and client management for B2B and B2C brands across competitive and complex markets in the UK and North America. Led teams to develop and execute digital marketing campaigns, focusing on driving engagement and increasing leads. Devised innovative strategies including SEO-focused content, social media engagement, and paid campaigns across multiple channels. Improved client brand visibility by 30% and increased qualified leads by 25% through targeted email, paid, and social media campaigns. Achieved a 13% reduction in cost-per-lead by optimizing resource allocation and campaign performance tracking.

Senior Content Strategist at Ryan

October 1, 2021 - September 30, 2022

Owned Communications, PR, and Social Media to enhance Ryan's brand awareness and engagement in a niche tax services market. Led the development of content and communications strategies to increase website traffic, engagement, and brand visibility. Conducted a comprehensive audit of all marketing collaterals and revamped content for the website, blogs, and social media. Spearheaded PR and digital campaigns targeting key demographics. Increased website traffic by 20% and social media engagement by 25% within six months. Crafted creative and innovative promotional campaigns, resulting in a 20% increase in brand awareness.

Senior Content Strategist at Sellers Commerce

July 1, 2020 - June 30, 2021

Managed a marketing team of 8 with planning, execution, and optimization of multi-channel marketing campaigns for Uniform Market, a B2B SaaS eCommerce provider, to drive quarterly revenue growth, and attract and close qualified leads through Account-Based Marketing (ABM), Magazine, and inbound content strategies.

Content and Digital Marketing Strategist at Ubergrad

June 1, 2019 - July 1, 2020

Created the entire content library for the Ubergrad website, blogs, YouTube channel and other marketing collaterals by collaborating with the CEO and product team. Managed a team of 3. Enhanced brand awareness and recall through social media, email, and SEO projects. Developed content for the company website, blogs, and marketing materials with the product team. Led a development team of 5 with business analysis, project planning, and testing. Conducted keyword research and on-page/off-page SEO. Planned banners and assisted with web visuals.

Digital Marketing Executive at Trianabot Technologies

January 1, 2017 - April 1, 2019

Handled all social media channels, wrote content for the website and blog, email marketing campaigns, and SEO for both the company and clients. Increased brand awareness for a US-based startup by writing articles for the blog and running social media and email marketing campaigns. Created content for the company website, blogs, and marketing materials in collaboration with the product and design teams. Led a development team of 5 with business analysis, project planning, and testing. Conducted keyword research and on/off-page SEO. Planned website banners and assisted with web visuals.