Sophie Farfan

Language

English
Fluent

Work Experience

Founder & CEO at Wishing Well
January 1, 2025 - Present
Independent project-based work and self-initiated case studies; built a brand strategy, content identity, and community architecture; led growth experiments and campaign planning.
Marketing Director at Wishing Well
January 1, 2025 - Present
Built brand strategy, product marketing, and content identity; developed social and community architecture and roadmaps to support brand growth.
Independent Marketing Strategist at Freelance / Independent
January 1, 2024 - Present
Independent project-based marketing strategy focusing on audits, email marketing, positioning, brand strategy & identity, ICP targeting, product market research, competitive analysis, content management, and campaign strategy & execution.
Founder & CEO at Wishin g Well
January 1, 2024 - Present
Founded Wishin g Well and led branding, ICP targeting, multi-channel marketing, and performance analytics. Built a two-tier community system to drive retention and long-term growth.
Marketing Director at Wishin g Well
January 1, 2025 - Present
Built brand strategy, product marketing, content identity, and community architecture rooted in brand identity and conversion funnel. Established ICP, roadmaps, and governance for growth.
Independent Marketing Strategist
January 1, 2024 - Present
Independent project-based work focusing on audits, email marketing, positioning, brand strategy & identity, product market research, competitive analysis, content management, and campaign strategy and execution; analyzed live SEMrush data and projected KPIs by keyword clusters to identify growth opportunities across branded and non-branded terms; built full-funnel demand generation strategies.

Education

High School at Bentonville High School
January 1, 2022 - January 1, 2024
Self-Directed Study / Certifications at Independent Study
January 1, 2024 - April 14, 2026
High School Diploma at Pentonville High School
January 1, 2022 - January 1, 2024
Self-education / Continuing Professional Learning at Independent
January 1, 2024 - April 14, 2026
High School Diploma at Bentonville High School
January 1, 2022 - January 1, 2024

Qualifications

ADP Ad Assessment
January 11, 2030 - April 14, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education