Independent project-based work and self-initiated case studies; built a brand strategy, content identity, and community architecture; led growth experiments and campaign planning.

Marketing Director at Wishing Well

January 1, 2025 - Present

Built brand strategy, product marketing, and content identity; developed social and community architecture and roadmaps to support brand growth.

Independent Marketing Strategist at Freelance / Independent

January 1, 2024 - Present

Independent project-based marketing strategy focusing on audits, email marketing, positioning, brand strategy & identity, ICP targeting, product market research, competitive analysis, content management, and campaign strategy & execution.

Founder & CEO at Wishin g Well

January 1, 2024 - Present

Founded Wishin g Well and led branding, ICP targeting, multi-channel marketing, and performance analytics. Built a two-tier community system to drive retention and long-term growth.

Marketing Director at Wishin g Well

January 1, 2025 - Present

Built brand strategy, product marketing, content identity, and community architecture rooted in brand identity and conversion funnel. Established ICP, roadmaps, and governance for growth.

Independent Marketing Strategist

January 1, 2024 - Present

Independent project-based work focusing on audits, email marketing, positioning, brand strategy & identity, product market research, competitive analysis, content management, and campaign strategy and execution; analyzed live SEMrush data and projected KPIs by keyword clusters to identify growth opportunities across branded and non-branded terms; built full-funnel demand generation strategies.