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Hi, I’m Daniela Caccia. I’m a global brand and growth executive with 16+ years of scaling consumer portfolios across the GCC, Asia Pacific, and LATAM in telco, fintech, and media. I connect brand strategy directly to P&L impact, driving user acquisition, market expansion, and NPS uplift, while transforming operating models and driving cost efficiency. I thrive in both high-growth tech ventures and $50B+ global corporations, advising boards and C-suite leaders on brand positioning, portfolio expansion, and long-term brand equity. I’m passionate about turning strategy into execution, building centralized creative capabilities, data-driven dashboards, and AI-enabled insights to accelerate growth across multiple markets.…Hi, I’m Daniela Caccia. I’m a global brand and growth executive with 16+ years of scaling consumer portfolios across the GCC, Asia Pacific, and LATAM in telco, fintech, and media. I connect brand strategy directly to P&L impact, driving user acquisition, market expansion, and NPS uplift, while transforming operating models and driving cost efficiency. I thrive in both high-growth tech ventures and $50B+ global corporations, advising boards and C-suite leaders on brand positioning, portfolio expansion, and long-term brand equity. I’m passionate about turning strategy into execution, building centralized creative capabilities, data-driven dashboards, and AI-enabled insights to accelerate growth across multiple markets.

Daniela Caccia

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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Hi, I’m Daniela Caccia. I’m a global brand and growth executive with 16+ years of scaling consumer portfolios across the GCC, Asia Pacific, and LATAM in telco, fintech, and media. I connect brand strategy directly to P&L impact, driving user acquisition, market expansion, and NPS uplift, while transforming operating models and driving cost efficiency. I thrive in both high-growth tech ventures and $50B+ global corporations, advising boards and C-suite leaders on brand positioning, portfolio expansion, and long-term brand equity. I’m passionate about turning strategy into execution, building centralized creative capabilities, data-driven dashboards, and AI-enabled insights to accelerate growth across multiple markets.…Hi, I’m Daniela Caccia. I’m a global brand and growth executive with 16+ years of scaling consumer portfolios across the GCC, Asia Pacific, and LATAM in telco, fintech, and media. I connect brand strategy directly to P&L impact, driving user acquisition, market expansion, and NPS uplift, while transforming operating models and driving cost efficiency. I thrive in both high-growth tech ventures and $50B+ global corporations, advising boards and C-suite leaders on brand positioning, portfolio expansion, and long-term brand equity. I’m passionate about turning strategy into execution, building centralized creative capabilities, data-driven dashboards, and AI-enabled insights to accelerate growth across multiple markets.

Available to hire

Hi, I’m Daniela Caccia. I’m a global brand and growth executive with 16+ years of scaling consumer portfolios across the GCC, Asia Pacific, and LATAM in telco, fintech, and media. I connect brand strategy directly to P&L impact, driving user acquisition, market expansion, and NPS uplift, while transforming operating models and driving cost efficiency.

I thrive in both high-growth tech ventures and $50B+ global corporations, advising boards and C-suite leaders on brand positioning, portfolio expansion, and long-term brand equity. I’m passionate about turning strategy into execution, building centralized creative capabilities, data-driven dashboards, and AI-enabled insights to accelerate growth across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Group VP, Brand (CMO mandate) at Beyond ONE

May 1, 2024 - Present

Led end-to-end brand and growth strategy across six markets (GCC & LATAM) and three verticals: Telco, Fintech, and Travel Tech. Drove multi-brand repositioning and commercial turnaround. Scaled portfolio expansion (e.g., Friendi Pay in Oman with 180K sign-ups and 2.5M reach in Year 1); launched Virgin Mobile postpaid and broadband (KSA), Aman family plans (Kuwait), and Virgin Connect globally, achieving a 20% uplift in brand awareness. Established centralized in-house creative team and regional agency model, reducing marketing costs by 30% while increasing execution velocity. Implemented AI-enabled performance dashboards tracking 10+ KPIs across customer experience metrics. Secured Board alignment on the annual strategic roadmap and led cross-functional execution across six markets.

Founder and Principal Advisor at N.8 Studio

April 1, 2022 - May 1, 2024

Advised early-stage tech companies across fintech and digital platforms on brand-led growth, portfolio positioning, and integrated marketing execution. Delivered full-funnel go-to-market strategies, generating 700K+ installs and 20% YoY acquisition growth across UAE, KSA, and global markets. Developed investor narratives and financial growth models contributing to $5M+ in capital raised.

Head Franchise Marketing at Disney

March 1, 2021 - April 1, 2022

Managed franchise strategy and P&L for Marvel and the Disney+ launch across Southeast Asia, driving subscriber growth and brand equity expansion. Developed a five-year franchise growth strategy, increasing brand equity by 30%, and directed integrated campaigns and partnerships to drive subscriber growth. Advised C-Suite on brand portfolio architecture and creative strategy, delivering data-led campaigns across digital platforms and managing regional teams and agency partners.

Senior Marketing Manager, Studios at Disney

July 1, 2019 - March 1, 2021

Led regional marketing for Marvel, Lucasfilm, and 20th Century Fox across Asia Pacific, delivering +145% AOP growth and 80% regional box office contribution. Executed record-breaking campaigns including Avengers: Endgame and Avengers: Infinity War, expanding the digital share of the media mix from 20% to 50% and enhancing reach and frequency. Managed cross-functional regional teams and agency partners.

Marketing Manager, Studios at Disney

March 1, 2016 - July 1, 2019

Led regional campaigns for Marvel and Star Wars across six Southeast Asian markets, generating $200M in box office revenue. Centralized regional digital agency partnerships to improve efficiency and governance, and led global content launches in partnership with global marketing teams.

Head Innovation Marketing at Kellogg’s

July 1, 2013 - February 1, 2016

Directed Asia Pacific snacks innovation roadmap, unlocking $100M+ in incremental revenue. Scaled Pringles innovation to $200M net sales, delivering $15M in incremental net sales and 10% market share in Year 1.

Portfolio Expansion at Kellogg’s

March 1, 2013 - July 1, 2013

Unlocked Special K by entering a new category, resulting in $3M in incremental sales; 5x sales growth and 8% gross margin improvement. Led integrated marketing across ATL and BTL, packaging development, and distribution; managed a $2M yearly budget.

Marketing Executive, Asia Pacific at Perfetti Van Melle

January 1, 2011 - March 1, 2013

Developed Asia Pacific market research strategy, managing a $1M research budget. Executed high-impact campaigns driving +80% sales growth (Mentos) and +40% growth (Chupa Chups) in Singapore; co-led brand launches in Myanmar, achieving 50% market share in Year 1.