Digital Marketing Specialist with 7+ years of experience across social media management, content creation, SEO, and performance advertising for Italian and international markets. Focused on ROI and brand growth through multi-platform distribution, data-driven optimization, and lead generation. Skilled in managing Google and Meta ad campaigns, building email marketing automation workflows (Klaviyo/Keap/GoHighLevel), optimizing websites (Shopify), and creating multimedia content using Canva, Photoshop, Premiere Pro, and CapCut. Strong in market research, CRM/lead management, and delivering results for B2B and e-commerce goals.

Abdullah Ghanem

Digital Marketing Specialist with 7+ years of experience across social media management, content creation, SEO, and performance advertising for Italian and international markets. Focused on ROI and brand growth through multi-platform distribution, data-driven optimization, and lead generation. Skilled in managing Google and Meta ad campaigns, building email marketing automation workflows (Klaviyo/Keap/GoHighLevel), optimizing websites (Shopify), and creating multimedia content using Canva, Photoshop, Premiere Pro, and CapCut. Strong in market research, CRM/lead management, and delivering results for B2B and e-commerce goals.

Available to hire

Digital Marketing Specialist with 7+ years of experience across social media management, content creation, SEO, and performance advertising for Italian and international markets. Focused on ROI and brand growth through multi-platform distribution, data-driven optimization, and lead generation.

Skilled in managing Google and Meta ad campaigns, building email marketing automation workflows (Klaviyo/Keap/GoHighLevel), optimizing websites (Shopify), and creating multimedia content using Canva, Photoshop, Premiere Pro, and CapCut. Strong in market research, CRM/lead management, and delivering results for B2B and e-commerce goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Italian
Advanced
English
Fluent
Arabic
Fluent

Work Experience

Creative Digital Marketing Specialist at BeSquare
February 1, 2022 - April 1, 2026
Worked on social media content strategy (editorial planning, copywriting), email marketing campaign management, and Google/LinkedIn ad campaigns. Managed and updated Shopify website content and optimizations, and designed graphics and edited videos. Also supported lead research and CRM management (Zoho CRM) and B2B market research for business opportunities.
Digital Marketing Specialist at BeSquare
February 1, 2022 - April 1, 2026
Led multi-platform social media strategy, growing followers from 18K to 78K+ across YouTube, Instagram, Facebook, and TikTok; developed content creation, optimization, and distribution strategies.
Digital Marketing Specialist at UngeR Academy S R L
July 25, 2021 - April 2, 2022
Digital marketing specialist role in Padova focused on campaign execution and lead generation. Responsibilities included researching and analyzing markets, social media profile management, ad campaign management, SEO/web analytics, email marketing, and CRM/lead management using tools such as Zoho CRM, Keap, and GoHighLevel.
EU long-term residence permit (authorized to work in the EU)
July 1, 2021 - January 1, 2022
SEO Specialist at Unger Academy SRL
July 1, 2021 - January 1, 2022
Optimized SEO strategies to increase organic traffic.
Digital Marketing Specialist at Inventis S R L – Padova, Italy
July 1, 2020 - January 1, 2021
Supported and executed digital marketing initiatives including paid campaigns and content/website optimization.
EU long-term residence permit (authorized to work in the EU)
February 1, 2020 - June 1, 2021
Administrative status enabling employment in the EU (no employer/role duties described).
Paid Media Specialist at Inventis SRL
February 1, 2020 - June 1, 2021
Managed and optimized Meta Ads and Google Ads campaigns to improve ROI.
Researching and analyzing markets; identifying and sourcing clients; lead generation and outreach
July 1, 2019 - April 1, 2022
Conducted market research for Italian and international markets, identified and sourced clients, and supported lead generation through targeted digital marketing and outreach activities.
Digital Marketing Specialist at BeSq uare – Padova, Italy
July 1, 2019 - June 1, 2020
Managed social media and digital marketing activities; supported campaign execution and performance optimization across channels in an e-commerce/marketing context.
Email Marketing Specialist at Inventis SRL
July 1, 2019 - December 1, 2019
Designed and implemented email marketing automation workflows using Keap and Go High Level.
Creative Digital Marketing Specialist at Unge r Academy S R L – Padova, Italy
May 1, 2017 - June 1, 2022
Researched and analyzed Italian and international markets; identified and sourced clients. Managed and led social media profile updates and content strategy development (editorial planning and copywriting). Created and managed email marketing campaigns and newsletters. Managed and launched Google and LinkedIn Ads campaigns. Managed and updated the Shopify website (products, content, and optimization). Designed graphics and edited videos. Supported lead research, CRM management (Zoho CRM), and B2B market research to identify business opportunities. Generated leads and conducted client outreach. Prepared commercial and pitch presentation materials and performed competitive analysis and database updates. Focused on SEO and web analytics, lead generation, e-commerce (Shopify), and email automation workflows (Zoho, Keap, GoHighLevel).
Marketing Intern at KW Forester
May 1, 2017 - August 1, 2017
Created multimedia content using Canva, Photoshop, Premiere Pro, and CapCut.
Digital Marketing Specialist at Unger Academy SRL
January 1, 2016 - September 1, 2017
Analyzed foreign markets and supported marketing activities and client research; managed Google Ads and Meta Ads campaigns; conducted market research and outreach to potential clients; created content for social media; built and optimized an e-commerce site on Shopify; performed lead generation; implemented email marketing; integrated CRM; conducted SEO and analytics; produced and edited multimedia content for promotional campaigns.
Marketing Intern at KW F or e ster – Padova, Italy
November 1, 2015 - August 1, 2017
Assisted with marketing activities and operational support related to campaigns and content.
Marketing Assistant at Opera 3 d S R L – Padova, Italy
February 1, 2013 - November 1, 2015
Assisted with marketing tasks supporting campaigns and marketing operations.
Marketing Assistant at KW Forester
February 1, 2013 - November 1, 2015
Updated and managed social media profiles; Google Ads and social media campaigns; client outreach; prepared commercial and pitch presentations.

Education

Master’s Degree in International Business for Small and Medium Enterprises – MIBS (Specialization in Web Marketing) at University of Padua
January 11, 2030 - April 14, 2026
Bachelor’s Degree in Management at University of Padua
January 11, 2030 - April 14, 2026
Master’s Degree in International Business for Small and Medium Enterprises – MIBS (Specialization in Web Marketing) at University of Padua
January 11, 2030 - April 19, 2026
Master's Degree in International Business for Small and Medium Enterprises (MIBS) – Specialization in Web Marketing at University of Padua
January 1, 2016 - September 1, 2017
Bachelor's Degree in Management at University of Padua
January 11, 2030 - April 30, 2026
Master’s Degree in International Business for Small and Medium Enterprises – MIBS (Specialization in Web Marketing) at Università degli Studi di Padova
January 11, 2030 - May 26, 2026
Bachelor’s Degree in Management at University of Padova
January 11, 2030 - May 26, 2026
Master’s Degree in International Business for Small and Medium Enterprises – MIBS (Specialization in Web Marketing) at Università degli Studi di Padova (University of Padua)
January 1, 2016 - September 1, 2017
Bachelor’s Degree in Management at Università degli Studi di Padova (University of Padua)
August 1, 2008 - August 1, 2012
Master's Degree in International Business for Small and Medium Enterprises (MIBS) – Web Marketing Specialization at University of Padua
January 1, 2016 - September 1, 2017
Master’s Degree in International Business for Small and Medium Enterprises (MIBS) — Web Marketing specialization at University of Padua
January 1, 2016 - September 1, 2017
Master’s Degree in International Business for Small and Medium Enterprises (MIBS) – specialization in Web Marketing at University of Padua
January 1, 2016 - September 1, 2017

Qualifications

Master’s Degree in International Business for Small and Medium Enterprises – MIBS (Specialization in Web Marketing)
January 11, 2030 - April 14, 2026
Bachelor’s Degree in Management
January 11, 2030 - April 14, 2026
Bachelor’s Degree in Management
January 11, 2030 - April 19, 2026
Bachelor's Degree in Management
August 1, 2008 - August 1, 2012
Bachelor’s Degree in Management
August 1, 2008 - August 1, 2012
Bachelor’s Degree in Management
August 1, 2008 - August 1, 2012

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education