Hi, I’m Ishika Rathod, a creative marketing professional with 2+ years of experience in brand communication, campaign execution, and consumer marketing. I excel at turning market insights into actionable plans that boost brand awareness and engagement, across digital and retail environments. I thrive on data-driven decision making and enjoy collaborating with cross-functional teams to drive growth. I’m passionate about content strategy, SEO initiatives, and integrated campaigns, and I’m comfortable coordinating with vendors and stakeholders to deliver results. I’m hands-on with social media, asset creation, and performance analysis, and I’m always eager to learn and adapt in a fast-paced environment.

Ishika Rathod

Hi, I’m Ishika Rathod, a creative marketing professional with 2+ years of experience in brand communication, campaign execution, and consumer marketing. I excel at turning market insights into actionable plans that boost brand awareness and engagement, across digital and retail environments. I thrive on data-driven decision making and enjoy collaborating with cross-functional teams to drive growth. I’m passionate about content strategy, SEO initiatives, and integrated campaigns, and I’m comfortable coordinating with vendors and stakeholders to deliver results. I’m hands-on with social media, asset creation, and performance analysis, and I’m always eager to learn and adapt in a fast-paced environment.

Available to hire

Hi, I’m Ishika Rathod, a creative marketing professional with 2+ years of experience in brand communication, campaign execution, and consumer marketing. I excel at turning market insights into actionable plans that boost brand awareness and engagement, across digital and retail environments. I thrive on data-driven decision making and enjoy collaborating with cross-functional teams to drive growth.

I’m passionate about content strategy, SEO initiatives, and integrated campaigns, and I’m comfortable coordinating with vendors and stakeholders to deliver results. I’m hands-on with social media, asset creation, and performance analysis, and I’m always eager to learn and adapt in a fast-paced environment.

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Language

English
Fluent

Work Experience

Team Leader at Dealz, Dublin, Ireland
November 1, 2023 - Present
Lead daily operations, team management, and sales performance in a fast-paced FMCG retail environment. Oversee stock control, merchandising, cash handling, and compliance to ensure operational efficiency and service excellence.
Marketing Executive (Strategy & Communication) at Orange Hive LLP (EcoHive)
March 1, 2022 - November 1, 2022
Collaborated with founders to develop brand positioning and communication strategies for EcoHive’s sustainable packaging line. Designed and delivered sales presentations and pitch decks to support client acquisition and business growth. Managed content strategy, SEO initiatives, and vendor coordination to enhance brand visibility and engagement. Conducted market research and competitor analysis to inform product and marketing decisions.
Social Media Executive at Social Media Dissect, Mumbai
July 1, 2021 - March 1, 2022
Managed 6+ brand accounts across digital platforms, ensuring consistent brand messaging and audience engagement. Planned and executed integrated marketing campaigns including influencer collaborations and paid media. Oversaw creative production for photoshoots and video content aligned with campaign objectives. Developed data-driven content calendars and performance reports to optimize campaign effectiveness.
Marketing & Communications Intern at Éclat India, Mumbai
February 1, 2021 - May 1, 2021
Supported campaign execution and marketing performance tracking for client initiatives. Developed visual content, social media plans, and website design concepts.
Event Management Intern at India's International Movement to Unite Nations, Mumbai
March 1, 2018 - November 1, 2018
Coordinated large-scale events with 600+ participants, managing logistics and stakeholder engagement. Supported brand awareness through social media and PR activities.

Education

MSc. in Digital Marketing at UCD Michael Smurfit Graduate Business School, Dublin, Ireland
September 1, 2023 - September 1, 2024
Marketing Management - Ontario College Graduate Certificate at Algonquin College of Applied Arts and Technology, Ottawa, Canada
January 1, 2023 - August 1, 2023
Bachelor of Mass Media at Jai Hind College, Mumbai, India
July 1, 2018 - July 1, 2021

Qualifications

Data Analytics for Pricing Analysts in Excel (LinkedIn)
January 11, 2030 - April 14, 2026
Business Analytics: Marketing Data (LinkedIn)
January 11, 2030 - April 14, 2026
Wharton University of Pennsylvania: Introduction to Marketing
January 11, 2030 - April 14, 2026
Digital Marketing Certification (Jai Hind College)
January 11, 2030 - April 14, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services