Available to hire
Hello! I’m Michelle Racca, a creative and detail-driven Graphic Designer with extensive experience transforming concepts into compelling visual solutions. I design for digital, social, print, and presentation formats, with expertise in Adobe Creative Suite and brand-focused design systems.
I’m collaborative, deadline-oriented, and passionate about elevating brands through thoughtful design, delivering clean, strategic, and high-impact visuals that align with organizational goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Designer at Penguin Random House Children’s Books
January 1, 2004 - January 1, 2015Conceptualized and executed marketing and promotional designs for national campaigns, including digital ads, POS displays, brochures, catalogs, and event collateral. Art directed in-house designers and freelancers, providing creative direction and quality oversight. Developed branding for Dr. Seuss, Disney, and other key children’s publishing properties. Collaborated with marketing, editorial, and production teams to refine specifications and ensure alignment with campaign goals. Created and updated style guides and archived assets for future use. Adapted marketing materials for bookseller websites and customized layouts for consumer platforms.
Signage Specialist at New York Road Runners
January 1, 2015 - PresentDesign and produce digital and print signage for major NYRR events, including the TCS New York City Marathon. Deliver cohesive visual systems that maintain brand consistency across large-scale event environments. Prepare production-ready artwork and coordinate with vendors to ensure accuracy and quality.
Freelance Graphic Designer at Self-Employed / Freelance
January 1, 2004 - January 1, 2015Develop brand-aligned visual content for clients across multiple industries, including logos, marketing collateral, digital media, and social graphics. Lead design projects from concept through delivery, ensuring accuracy, timeliness, and adherence to brand guidelines. Create and refine design concepts, presenting options to clients and adjusting based on feedback. Produce print-ready files and follow production/vendor specifications to ensure flawless execution. Enhance and retouch images for digital and print use; shoot original product and promotional photography. Successfully manage concurrent projects under tight deadlines while maintaining high-quality output.
Education
Qualifications
Visual Communications Degree
January 11, 2030 - April 14, 2026Canva Certified Creative (CCC)
January 11, 2030 - April 14, 2026Figma Professional Certificate
January 11, 2030 - April 14, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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