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I am an outgoing product leader with over 18 years of experience in e-commerce, full-stack development, product management, and team leadership. I help organizations translate complex requirements into intuitive solutions that deliver measurable results. I excel at aligning stakeholders, driving cross-functional collaboration, and using data-driven experimentation to guide roadmaps and growth, from CRO to AI-enabled personalization.…I am an outgoing product leader with over 18 years of experience in e-commerce, full-stack development, product management, and team leadership. I help organizations translate complex requirements into intuitive solutions that deliver measurable results. I excel at aligning stakeholders, driving cross-functional collaboration, and using data-driven experimentation to guide roadmaps and growth, from CRO to AI-enabled personalization.

Peter Ralles

Product Designer, UX Designer, UI Designer, +2

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I am an outgoing product leader with over 18 years of experience in e-commerce, full-stack development, product management, and team leadership. I help organizations translate complex requirements into intuitive solutions that deliver measurable results. I excel at aligning stakeholders, driving cross-functional collaboration, and using data-driven experimentation to guide roadmaps and growth, from CRO to AI-enabled personalization.…I am an outgoing product leader with over 18 years of experience in e-commerce, full-stack development, product management, and team leadership. I help organizations translate complex requirements into intuitive solutions that deliver measurable results. I excel at aligning stakeholders, driving cross-functional collaboration, and using data-driven experimentation to guide roadmaps and growth, from CRO to AI-enabled personalization.

Available to hire

I am an outgoing product leader with over 18 years of experience in e-commerce, full-stack development, product management, and team leadership. I help organizations translate complex requirements into intuitive solutions that deliver measurable results.

I excel at aligning stakeholders, driving cross-functional collaboration, and using data-driven experimentation to guide roadmaps and growth, from CRO to AI-enabled personalization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Owner / Full Stack Development / E-Commerce / Omni Channel Platform at DIRECTV

December 1, 2021 - June 1, 2025

Captured stakeholder requirements and crafted epics and user stories in Jira. Owned roadmap development and participated in PI planning sessions, aligning product goals with business objectives. Enhanced CRO and lead generation through omnichannel strategies, leveraging AI tools and Salesforce Marketing Cloud and proprietary CRMs to increase conversion rates. Conducted usability studies and A/B testing, improving satisfaction scores and reducing bounce rates. Led iteration planning, standups, and technical triaging for a cross-functional team of 12 engineers. Partnered with engineering to build and integrate Salesforce Marketing Cloud components for sign-ups, service trials, and lead capture. Assisted in designing and developing a custom AI-enabled Salesforce dashboard solution for proprietary analytics. Participated in UAT and functional testing of all features. Wrote and validated user stories for agent workflows to streamline customer support operations. Created reports and dashboar

Lead Product Manager / API Onboarding Liaison / SaaS - E-Commerce Platform, Full Stack Development at 4Over Printing LLC

October 1, 2017 - November 1, 2021

Supported all technical aspects of E-Commerce API onboarding across internal and external teams. Managed high six-figure monthly PPC ad spend, increasing conversions by 25% in under three months. Developed KPIs for inbound traffic and tracked ROI of SEM strategies. Conducted A/B testing to evaluate UX/UI changes informed by data. Wrote user stories to improve UX/UI and API features for E-Commerce clients. Managed Google Analytics and developed custom dashboards for executive reporting. Supported live E‑Commerce API integrations post-onboarding, including Shopify Plus and AWS. Oversaw technical SEO/SEM/PPC strategy and execution.

Senior Project/Product Manager / E-Commerce SaaS / API Commerce at Zoo Printing

November 1, 2007 - September 1, 2017

Led three Scrum teams in client E-Commerce API integrations and Tier I–III support. Developed and implemented a branded E‑Commerce roadmap. Managed daily operations of a busy affiliate SaaS E‑Commerce program with up to 10 employees. Set up and supported over 4,300 fully integrated E‑Commerce websites. Developed projects generating approx. $2.8M annually in profit. Delivered live demos for sales, support, and training on SEM, SEO, and PPC. Acted as liaison between tech support, sales, enterprise clients, developers, and vendors. Trained teams on general printing techniques and web coding languages (HTML, CSS). Implemented custom middleware applications using REST APIs.