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I am a data-driven digital marketer with 5+ years of experience in performance marketing and e-commerce growth. I specialize in Meta Ads optimization, lead generation, and conversion rate optimization, achieving up to 83% reduction in cost per lead and generating 12,000+ qualified leads. My strong analytical background comes from an MS in Zoology, and I bring structured testing and data-driven decision-making to marketing campaigns. As a founder and consultant, I have helped emerging e-commerce brands optimize Meta Ads Manager, SMO, and customer acquisition funnels, scale operations, and mentor teams to drive sustainable results.…I am a data-driven digital marketer with 5+ years of experience in performance marketing and e-commerce growth. I specialize in Meta Ads optimization, lead generation, and conversion rate optimization, achieving up to 83% reduction in cost per lead and generating 12,000+ qualified leads. My strong analytical background comes from an MS in Zoology, and I bring structured testing and data-driven decision-making to marketing campaigns. As a founder and consultant, I have helped emerging e-commerce brands optimize Meta Ads Manager, SMO, and customer acquisition funnels, scale operations, and mentor teams to drive sustainable results.

Hamda Rabbi

Digital Marketer, Performance Marketer, Growth Marketer, +2

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I am a data-driven digital marketer with 5+ years of experience in performance marketing and e-commerce growth. I specialize in Meta Ads optimization, lead generation, and conversion rate optimization, achieving up to 83% reduction in cost per lead and generating 12,000+ qualified leads. My strong analytical background comes from an MS in Zoology, and I bring structured testing and data-driven decision-making to marketing campaigns. As a founder and consultant, I have helped emerging e-commerce brands optimize Meta Ads Manager, SMO, and customer acquisition funnels, scale operations, and mentor teams to drive sustainable results.…I am a data-driven digital marketer with 5+ years of experience in performance marketing and e-commerce growth. I specialize in Meta Ads optimization, lead generation, and conversion rate optimization, achieving up to 83% reduction in cost per lead and generating 12,000+ qualified leads. My strong analytical background comes from an MS in Zoology, and I bring structured testing and data-driven decision-making to marketing campaigns. As a founder and consultant, I have helped emerging e-commerce brands optimize Meta Ads Manager, SMO, and customer acquisition funnels, scale operations, and mentor teams to drive sustainable results.

Available to hire

I am a data-driven digital marketer with 5+ years of experience in performance marketing and e-commerce growth. I specialize in Meta Ads optimization, lead generation, and conversion rate optimization, achieving up to 83% reduction in cost per lead and generating 12,000+ qualified leads.

My strong analytical background comes from an MS in Zoology, and I bring structured testing and data-driven decision-making to marketing campaigns. As a founder and consultant, I have helped emerging e-commerce brands optimize Meta Ads Manager, SMO, and customer acquisition funnels, scale operations, and mentor teams to drive sustainable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Performance Marketer at Princess Apparels

August 1, 2020 - January 1, 2026

Reduced Cost Per Lead (CPL) by 83%, from PKR 33.11 to PKR 3.85, by optimizing Meta Ads budgets, creatives, and audience targeting. Generated 696 high-intent messaging leads in a single campaign, achieving a 1.63% click-through rate (CTR), significantly above industry benchmarks. Managed and optimized long-term Meta Ads campaigns, converting paid traffic into consistent e-commerce sales. Optimized the customer acquisition funnel from ad click to order fulfillment, improving conversion rates and customer retention. Scaled production capacity by 300% by designing and implementing a vocational training program for women, transitioning trainees into full-time roles. Provided one-on-one consulting to emerging e-commerce brands on Meta Ads Manager and SMO, enabling independent campaign execution.

Assistant Lecturer & Lab In-Charge at Queen Mary College

September 1, 2024 - January 1, 2025

Applied data-driven performance tracking to monitor outcomes and optimize instructional strategies. Developed structured content plans and presentations, strengthening content strategy and audience engagement skills. Strengthened analytical, reporting, and communication skills applicable to campaign optimization and client consulting.

Assistant Lecturer & Lab In-Charge at Queen Mary College

September 1, 2025 - December 1, 2025