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Hi, I'm Fatima Ashfaq, a Product Designer with over 5 years of experience building enterprise SaaS, web, and B2B tech platforms in regulated environments. I specialize in Human-Computer Interaction (HCI) and research-driven UX, turning complex problems into simple, intuitive solutions. I design AI-powered, data-informed experiences with personalization to improve decision-making. I lead end-to-end design in Figma, collaborating with product, engineering, and data teams in Agile environments, while ensuring accessible, scalable, and user-centered design. I translate research insights into strategy and partner with cross-functional teams to deliver designer-ready handoffs and measurable outcomes.…Hi, I'm Fatima Ashfaq, a Product Designer with over 5 years of experience building enterprise SaaS, web, and B2B tech platforms in regulated environments. I specialize in Human-Computer Interaction (HCI) and research-driven UX, turning complex problems into simple, intuitive solutions. I design AI-powered, data-informed experiences with personalization to improve decision-making. I lead end-to-end design in Figma, collaborating with product, engineering, and data teams in Agile environments, while ensuring accessible, scalable, and user-centered design. I translate research insights into strategy and partner with cross-functional teams to deliver designer-ready handoffs and measurable outcomes.

Fatima Ashfaq

Product Designer, UX Designer, UI Designer, +2

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Hi, I'm Fatima Ashfaq, a Product Designer with over 5 years of experience building enterprise SaaS, web, and B2B tech platforms in regulated environments. I specialize in Human-Computer Interaction (HCI) and research-driven UX, turning complex problems into simple, intuitive solutions. I design AI-powered, data-informed experiences with personalization to improve decision-making. I lead end-to-end design in Figma, collaborating with product, engineering, and data teams in Agile environments, while ensuring accessible, scalable, and user-centered design. I translate research insights into strategy and partner with cross-functional teams to deliver designer-ready handoffs and measurable outcomes.…Hi, I'm Fatima Ashfaq, a Product Designer with over 5 years of experience building enterprise SaaS, web, and B2B tech platforms in regulated environments. I specialize in Human-Computer Interaction (HCI) and research-driven UX, turning complex problems into simple, intuitive solutions. I design AI-powered, data-informed experiences with personalization to improve decision-making. I lead end-to-end design in Figma, collaborating with product, engineering, and data teams in Agile environments, while ensuring accessible, scalable, and user-centered design. I translate research insights into strategy and partner with cross-functional teams to deliver designer-ready handoffs and measurable outcomes.

Available to hire

Hi, I’m Fatima Ashfaq, a Product Designer with over 5 years of experience building enterprise SaaS, web, and B2B tech platforms in regulated environments. I specialize in Human-Computer Interaction (HCI) and research-driven UX, turning complex problems into simple, intuitive solutions. I design AI-powered, data-informed experiences with personalization to improve decision-making.

I lead end-to-end design in Figma, collaborating with product, engineering, and data teams in Agile environments, while ensuring accessible, scalable, and user-centered design. I translate research insights into strategy and partner with cross-functional teams to deliver designer-ready handoffs and measurable outcomes.

Skills

Product Design

Experience Level

Product Design

Expert

Work Experience

Product Designer at Corteq Solutions

July 1, 2024 - May 1, 2025

Created user flows, journey maps, and service blueprints for seamless AI, self-service, and human-centered interactions. Applied Human-Centered Design (HCD) and Design Thinking to translate research insights and data-driven findings into solutions. Designed adaptive interfaces, data-driven experiences, and personalized content. Conducted usability testing for traditional and AI-driven features to improve user experience and trust. Developed Information Architecture (IA), wireframes, prototypes, and high-fidelity UI in Figma using scalable design systems. Maintained design systems and reusable components for consistency and scalability across products. Ensured accessibility compliance (Section 508, WCAG 2.1 AA) and inclusive design standards. Designed and laid out web-facing interfaces in Figma, including headers, visual hierarchies, and page flow optimized for usability and performance. Translated AI capabilities into intuitive, user-friendly interfaces. Produced Agile design artifacts

UX Designer at Labor IQ

April 1, 2024 - May 1, 2025

Designed enterprise dashboards and internal tools focused on data visualization, clarity, and usability. Executed user-centered research methodologies including surveys, interviews, A/B testing, and heatmap analysis. Translated research insights into visual solutions that supported business decision-making and operational efficiency. Leveraged and evolved a scalable design system, balancing consistency with innovation to meet product goals. Developed intuitive, accessible interfaces from wireframes to high-fidelity prototypes, ensuring usability and scalability. Maintained and evolved visual standards across web platforms, ensuring brand consistency in typography, iconography, and UI components. Partnered with product managers, engineers, UX researchers, and designers in cross-functional Agile teams. Produced journey maps, usability findings, prototypes, and executive-ready presentations to support stakeholder alignment.

UI/UX Designer at Imeg Techsol

January 1, 2019 - October 1, 2023

Worked on end-to-end product design for a B2B enterprise platform, delivering multiple shipped digital products. Supported web page design and SEO optimization in collaboration with marketing, applying best practices for page structure, visual hierarchy, and cross-browser performance. Applied Design Thinking and Human-Centered Design (HCD) to solve complex user problems and business challenges. Built and scaled design systems in Figma, ensuring consistency, scalability, and efficiency across products. Collaborated with developers using HTML/CSS-aware designs, ensuring feasibility and high-quality implementation. Supported marketing-driven UI and SEO optimization, strengthening product adoption and visibility.