Led backend development for insurance eligibility checks by integrating 3 third-party APIs (UnitedHealthcare, Davis Vision, Blue Cross Blue Shield) in Python to enable real-time benefits lookup, increasing insurance penetration on e-commerce orders and generating incremental revenue. Architected core checkout logic for PayPal integration via Braintree SDK across web and iOS, driving on-site conversion. Orchestrated WMS migration to a microservices architecture with end-to-end lens-related workflows and SQS-based communication between WMS, LMS, and Oracle Integration Cloud. Drove migration from monolithic TMS to ProShip, optimizing carrier selection and saving substantial shipping costs. Migrated carrier event tracking to EasyPost webhooks, enabling proactive notifications and marketing triggers. Coordinated cross-functional lens product launches across labs and ecommerce teams, contributing to incremental revenue.

Senior Product Marketing Manager at CasperLabs, Fleek, ConsenSys

February 1, 2018 - October 1, 2020

Architected comprehensive community growth and developer engagement GTM plans across CasorLabs, Fleek, and ConsenSys, resulting in 336% growth in overall community size. Created HTML email templates and led content strategy for developer outreach. Built marketing systems for Fleek, including responsive landing pages and lead capture integrated with Salesforce. Executed a 3-month GTM plan for beta launch focusing on paid and organic acquisition, SEO, content, PR, social, engagement, and retention.

Marketing Analyst at Chef Handler, Alpine Data, Capco

July 1, 2014 - February 1, 2018

Implemented online marketing programs (paid social, display ads, retargeting, SEO/SEM) and managed content and social channels, driving a 90% increase in brand traffic. Built Alpine’s demand generation structure across verticals including integrated lead programs, webinars, and events, resulting in several new opportunities and renewals. Managed data visualization dashboards to track KPIs, risks, and issues across client engagements.