I lead marketing and influencer strategy for a multi-brand portfolio (La Senza, Les 100 Ciels, Panier des Sens, Dw ell, Simply Kitchen, etc.). I manage partnerships, campaigns, and budgets to drive engagement and ROI, oversee social media calendars and activations, and coordinate creative, retail, and e-commerce efforts. I track performance and optimize content while supporting brand and campaign planning. I am a Dynamic Marketing Manager and Arabic copywriter with a strong background in social media, influencer marketing, and brand strategy across fashion, beauty, and homeware sectors. I am bilingual in English and Arabic and have experience developing creative campaigns, managing multi-brand social platforms, and driving influencer collaborations across the GCC. Known for meticulous attention to detail, content excellence, and delivering measurable growth in engagement and brand visibility.

Afrodit Philip

I lead marketing and influencer strategy for a multi-brand portfolio (La Senza, Les 100 Ciels, Panier des Sens, Dw ell, Simply Kitchen, etc.). I manage partnerships, campaigns, and budgets to drive engagement and ROI, oversee social media calendars and activations, and coordinate creative, retail, and e-commerce efforts. I track performance and optimize content while supporting brand and campaign planning. I am a Dynamic Marketing Manager and Arabic copywriter with a strong background in social media, influencer marketing, and brand strategy across fashion, beauty, and homeware sectors. I am bilingual in English and Arabic and have experience developing creative campaigns, managing multi-brand social platforms, and driving influencer collaborations across the GCC. Known for meticulous attention to detail, content excellence, and delivering measurable growth in engagement and brand visibility.

Available to hire

I lead marketing and influencer strategy for a multi-brand portfolio (La Senza, Les 100 Ciels, Panier des Sens, Dw ell, Simply Kitchen, etc.). I manage partnerships, campaigns, and budgets to drive engagement and ROI, oversee social media calendars and activations, and coordinate creative, retail, and e-commerce efforts. I track performance and optimize content while supporting brand and campaign planning.

I am a Dynamic Marketing Manager and Arabic copywriter with a strong background in social media, influencer marketing, and brand strategy across fashion, beauty, and homeware sectors. I am bilingual in English and Arabic and have experience developing creative campaigns, managing multi-brand social platforms, and driving influencer collaborations across the GCC. Known for meticulous attention to detail, content excellence, and delivering measurable growth in engagement and brand visibility.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Lifestyle & Fashion Editor at Online Publication
January 1, 2014 - January 1, 2017
Wrote and edited lifestyle and fashion content for online publication; managed social media engagement and analytics for editorial campaigns.
Dynamic Marketing Manager & Arabic Copywriter
January 1, 2018 - December 31, 2020
Dynamic Marketing Manager and Arabic Copywriter with a strong background in social media, influencer marketing, and brand strategy across fashion, beauty, and homeware sectors. Bilingual in English and Arabic; developed creative campaigns and led multi-channel programs.
Marketing Manager & Arabic Copywriter
January 1, 2020 - January 1, 2023
Marketing Manager and Arabic Copywriter across fashion, beauty, and homeware sectors; managed multi-brand social platforms, influencer collaborations across the GCC; developed bilingual content and campaigns.
Lead Marketing & Influencer Strategist
January 1, 2023 - January 1, 2025
Lead marketing and influencer strategy for a multi-brand portfolio, including management of partnerships, campaigns, and budgets to drive engagement and ROI; oversaw social media calendars and activations.
Marketing Manager at Liwa Trading Enterprises LLC
August 1, 2025 - Present
Lead marketing and influencer strategy for multi-brand portfolio; coordinate bilingual content; oversee branding and campaigns.
Assistant Brand Manager at Liwa Trading Enterprises LLC
February 1, 2025 - August 1, 2025
Lead marketing and influencer strategy for multi-brand portfolio; supported partnerships, campaigns, and budgets; coordinated with creative, retail, and e-commerce teams to drive engagement and ROI; managed bilingual social media calendars; assisted brand and campaign planning; produced digital content.
Dynamic Marketing Manager & Arabic Copywriter
February 1, 2023 - February 1, 2025
Dynamic Marketing Manager and Arabic Copywriter with a strong background in social media, influencer marketing, and brand strategy across fashion, beauty, and homeware sectors. Bilingual in English and Arabic; developed creative campaigns, managed multi-brand social platforms, and drove influencer collaborations across the GCC; delivered measurable growth in engagement and brand visibility.
Content Writer/Editor at Orangerie Advertising DMCC
January 1, 2020 - February 1, 2023
Wrote and edited lifestyle and fashion content for online publication. Managed social media engagement and analytics for editorial campaigns.
Content Writer/Editor at Orangerie Advertising DMCC
January 1, 2018 - January 1, 2020
Wrote and edited lifestyle and fashion content for online publication. Managed social media engagement and analytics for editorial campaigns.
Content Editor
January 1, 2014 - January 1, 2017
Wrote and edited lifestyle and fashion content for online publication. Managed social media engagement and analytics for editorial campaigns.

Education

Bachelor's Degree in Media Science at International Academy for Engineering and Media Science, Egypt
January 1, 2008 - January 1, 2011
Bachelor's Degree in Media Science at International Academy for Engineering and Media Science, Egypt
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education, Professional Services