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I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.…I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

Kimberly Ketcham

Content Strategist, Writer, Content Creator, +2

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I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.…I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

Available to hire

I’m Kimberly Ketcham, a content strategist and writer focused on midlife women’s wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching.

I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Student Job Coach & Vocational Skills Specialist

January 1, 2018 - January 1, 2024

Guided individuals in developing independence and workplace readiness; Translated complex expectations into clear, supportive communication; Built strong, trust-based relationships with students, families, and employers; Adapted coaching strategies based on emotional and behavioral needs; Collaborated with teams and documented measurable progress.

Exercise Physiologist (PRN)

January 1, 2016 - January 1, 2018

Educated patients on exercise, lifestyle change, and chronic disease management; Translated clinical information into clear, non-intimidating guidance; Supported behavior change through empathetic communication; Built rapport with adult and midlife populations.

Exercise Physiologist

January 1, 1994 - January 1, 2000

Designed individualized wellness and rehabilitation programs; Educated patients on risk factors and long-term health strategies; Communicated complex medical concepts to support adherence; Managed wellness programming and supervised trainees.