I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

Kimberly Ketcham

I'm Kimberly Ketcham, a content strategist and writer focused on midlife women's wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching. I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

Available to hire

I’m Kimberly Ketcham, a content strategist and writer focused on midlife women’s wellness. I translate complex, sensitive topics into clear, relatable, and trust-building messaging, drawing on a background in clinical exercise physiology and behavior-based coaching.

I create Instagram-ready Reels, captions, and short-form scripts, guiding content direction with empathy, realism, and emotionally intelligent storytelling. My work helps midlife women navigate wellness with clarity and humor while staying steady.

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Experience Level

Work Experience

Student Job Coach & Vocational Skills Specialist
January 1, 2018 - January 1, 2024
Guided individuals in developing independence and workplace readiness; Translated complex expectations into clear, supportive communication; Built strong, trust-based relationships with students, families, and employers; Adapted coaching strategies based on emotional and behavioral needs; Collaborated with teams and documented measurable progress.
Exercise Physiologist (PRN)
January 1, 2016 - January 1, 2018
Educated patients on exercise, lifestyle change, and chronic disease management; Translated clinical information into clear, non-intimidating guidance; Supported behavior change through empathetic communication; Built rapport with adult and midlife populations.
Exercise Physiologist
January 1, 1994 - January 1, 2000
Designed individualized wellness and rehabilitation programs; Educated patients on risk factors and long-term health strategies; Communicated complex medical concepts to support adherence; Managed wellness programming and supervised trainees.

Education

Bachelor of Science in Exercise Science at Ball State University
August 1, 1988 - May 1, 1992
Master of Science in Exercise Physiology at Northeastern Illinois University
January 11, 2030 - April 15, 2026
Master of Science Exercise Physiology at Northeastern Illinois University
August 1, 1992 - May 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services