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Hi, I’m Natalie Novak, a strategist focused on foresight, research, service design, and market positioning, currently leading JPMorgan Chase’s futures-focused initiatives in New York. I built Chase’s foresight lab and led product initiatives across the firm to identify emerging opportunities, de-risk initiatives, and craft resilient strategy through scenario planning, trend research, and cross-functional collaboration. I’ve advised brands on growth, innovation, and experience design at Ipsos, contributed as a tech and culture writer, and enjoy turning data-driven insights into actionable strategy. I’m passionate about AI ethics, governance, and shaping customer-centric journeys across banking, travel, and digital experiences.…Hi, I’m Natalie Novak, a strategist focused on foresight, research, service design, and market positioning, currently leading JPMorgan Chase’s futures-focused initiatives in New York. I built Chase’s foresight lab and led product initiatives across the firm to identify emerging opportunities, de-risk initiatives, and craft resilient strategy through scenario planning, trend research, and cross-functional collaboration. I’ve advised brands on growth, innovation, and experience design at Ipsos, contributed as a tech and culture writer, and enjoy turning data-driven insights into actionable strategy. I’m passionate about AI ethics, governance, and shaping customer-centric journeys across banking, travel, and digital experiences.

Natalie Novak

Brand Strategist, Marketing Strategist, Product Designer, +2

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Hi, I’m Natalie Novak, a strategist focused on foresight, research, service design, and market positioning, currently leading JPMorgan Chase’s futures-focused initiatives in New York. I built Chase’s foresight lab and led product initiatives across the firm to identify emerging opportunities, de-risk initiatives, and craft resilient strategy through scenario planning, trend research, and cross-functional collaboration. I’ve advised brands on growth, innovation, and experience design at Ipsos, contributed as a tech and culture writer, and enjoy turning data-driven insights into actionable strategy. I’m passionate about AI ethics, governance, and shaping customer-centric journeys across banking, travel, and digital experiences.…Hi, I’m Natalie Novak, a strategist focused on foresight, research, service design, and market positioning, currently leading JPMorgan Chase’s futures-focused initiatives in New York. I built Chase’s foresight lab and led product initiatives across the firm to identify emerging opportunities, de-risk initiatives, and craft resilient strategy through scenario planning, trend research, and cross-functional collaboration. I’ve advised brands on growth, innovation, and experience design at Ipsos, contributed as a tech and culture writer, and enjoy turning data-driven insights into actionable strategy. I’m passionate about AI ethics, governance, and shaping customer-centric journeys across banking, travel, and digital experiences.

Available to hire

Hi, I’m Natalie Novak, a strategist focused on foresight, research, service design, and market positioning, currently leading JPMorgan Chase’s futures-focused initiatives in New York. I built Chase’s foresight lab and led product initiatives across the firm to identify emerging opportunities, de-risk initiatives, and craft resilient strategy through scenario planning, trend research, and cross-functional collaboration.

I’ve advised brands on growth, innovation, and experience design at Ipsos, contributed as a tech and culture writer, and enjoy turning data-driven insights into actionable strategy. I’m passionate about AI ethics, governance, and shaping customer-centric journeys across banking, travel, and digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

Work Experience

Vice President, Strategy & Foresight at JPMorgan Chase

January 1, 2025 - Present

Founded Chase Futures Lab: a 130-person community spanning product, design, engineering, and data; driving firm-wide adoption of foresight to build resilient strategy when identifying emerging opportunities and de-risking initiatives through scenario planning, product innovation, and trend research. Leading the Future of Payments, a multi-phase initiative informing long-range strategy and product roadmaps across digital assets, agentic commerce, and smart contracts on a 10-year time horizon. Designing new governance for initiating and scaling organizational change; building an AI ethics toolkit to help product teams integrate AI responsibly into development workflows.

Senior Associate, Product & Growth Strategy at JPMorgan Chase

October 1, 2022 - January 1, 2025

Unlocked ~$36M in potential NPV from new account acquisition by designing, testing, and launching an agentic AI chatbot with the acquisition team to match customers to the right credit card. Authored reports on social, economic, and tech trends; presented to 700+ stakeholders, resulting in a hackathon for AI-powered investment tools and a firm-wide shift toward life-stage customer segmentation. Produced a personalization framework for 6M+ affluent clients by leading cross-institutional service design on high-net-worth client experience across Chase and JPMorgan products, apps, and digital touchpoints. Led Future of Travel collaboration with Chase Travel, United Airlines, and Marriott; drove cross-industry ideation and concept prioritization.

Consultant at Ipsos Strategy

April 1, 2022 - October 1, 2022

Led end-to-end innovation across three appliance categories for Midea to inform R&D prioritization with 20 advanced concepts; mapped the competitive landscape, developed customer segmentation, and led a two-day workshop with engineering and product generating 50+ concepts tested across desirability/feasibility/viability. Identified no/low-alcoholic beverages as a priority growth category ahead of mass adoption and built opportunity paths for Anheuser-Busch; synthesized insights from 5M+ data points across datasets spanning 100+ countries. Conducted a six-country segmentation of premium motor oil purchasers via ethnographic research to build full customer journey maps to strengthen premium brand positioning and GTM messaging.

Associate Consultant at Ipsos Strategy

September 1, 2020 - April 1, 2022

Mapped emerging sustainability opportunity areas for Colgate to inform long-term innovation strategy. Surfaced SMB technology need gaps as remote work redefined personal computing and reshaped HP’s market. Built a brand architecture framework to rationalize Avon’s product hierarchy across divergent global markets.