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Hi, I'm Joei Lim Yang Qin, a results-driven marketing professional who loves turning ideas into fast-paced campaigns that move the needle. With a background spanning business management and hands-on experience in performance and digital marketing, I thrive on strategy, execution, and data-driven optimization to boost brand awareness and revenue. Over the years I've led end-to-end campaigns across SEA markets, and partnered with product, design, and sales to launch compelling content and scalable processes. I’m energized by challenges, continuous learning, and delivering measurable outcomes that help brands stand out.…Hi, I'm Joei Lim Yang Qin, a results-driven marketing professional who loves turning ideas into fast-paced campaigns that move the needle. With a background spanning business management and hands-on experience in performance and digital marketing, I thrive on strategy, execution, and data-driven optimization to boost brand awareness and revenue. Over the years I've led end-to-end campaigns across SEA markets, and partnered with product, design, and sales to launch compelling content and scalable processes. I’m energized by challenges, continuous learning, and delivering measurable outcomes that help brands stand out.

JOEI LIM YANG QIN

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I'm Joei Lim Yang Qin, a results-driven marketing professional who loves turning ideas into fast-paced campaigns that move the needle. With a background spanning business management and hands-on experience in performance and digital marketing, I thrive on strategy, execution, and data-driven optimization to boost brand awareness and revenue. Over the years I've led end-to-end campaigns across SEA markets, and partnered with product, design, and sales to launch compelling content and scalable processes. I’m energized by challenges, continuous learning, and delivering measurable outcomes that help brands stand out.…Hi, I'm Joei Lim Yang Qin, a results-driven marketing professional who loves turning ideas into fast-paced campaigns that move the needle. With a background spanning business management and hands-on experience in performance and digital marketing, I thrive on strategy, execution, and data-driven optimization to boost brand awareness and revenue. Over the years I've led end-to-end campaigns across SEA markets, and partnered with product, design, and sales to launch compelling content and scalable processes. I’m energized by challenges, continuous learning, and delivering measurable outcomes that help brands stand out.

Available to hire

Hi, I’m Joei Lim Yang Qin, a results-driven marketing professional who loves turning ideas into fast-paced campaigns that move the needle. With a background spanning business management and hands-on experience in performance and digital marketing, I thrive on strategy, execution, and data-driven optimization to boost brand awareness and revenue.
Over the years I’ve led end-to-end campaigns across SEA markets, and partnered with product, design, and sales to launch compelling content and scalable processes. I’m energized by challenges, continuous learning, and delivering measurable outcomes that help brands stand out.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Lead at DrinkAid LLP

November 1, 2023 - July 1, 2024

Led end-to-end performance marketing campaigns across channels, including planning, execution, and optimization. Restructured all ad campaigns, increased efficiency, and drove revenue growth; achieved notable ROAS improvements, built testing frameworks, and enhanced email and social media engagement while maintaining budget controls.

Overseas Digital Marketing Executive at PRISM+ Tech Pte Ltd

October 1, 2024 - Present

Directed overseas digital marketing initiatives, including planning and executing campaigns to support international markets, optimize landing pages, and coordinate with agency teams to drive multi-platform reach and conversions.

Senior Digital Marketing & E-commerce Executive at Diamond2

October 1, 2024 - Present

Led end-to-end website planning and launch, owning information architecture and layout planning in collaboration with UI/UX designers to deliver a premium experience. Planned and executed content strategy for all digital and physical collaterals as the main jewellery sponsor for ICON Ball. Initiated and optimized ads across platforms, achieving 1.4M reach in 4 months with 0.10 CPC for upper-funnel awareness campaigns. Marketing highlights include 40% revenue growth, 1.4M reach, and improved ROAS through asset optimization and multi-channel campaigns.