I am a results-driven marketing leader who builds and scales teams from the ground up. I launched ZenaTech’s first in-house marketing department and led the full stack of digital acquisition, growing our customer base to over 1,000 new software customers in just four months while managing a $20k monthly budget. I thrive in fast-paced, high-growth SaaS environments and enjoy turning business goals into measurable revenue growth and scalable operations. I translate business objectives into actionable marketing strategies across multiple channels, including brand development, content production, and performance marketing. I’m collaborative, data-driven, and hands-on—from campaign design to budget optimization—consistently delivering ROI and operational scale.

I am a results-driven marketing leader who builds and scales teams from the ground up. I launched ZenaTech’s first in-house marketing department and led the full stack of digital acquisition, growing our customer base to over 1,000 new software customers in just four months while managing a $20k monthly budget. I thrive in fast-paced, high-growth SaaS environments and enjoy turning business goals into measurable revenue growth and scalable operations. I translate business objectives into actionable marketing strategies across multiple channels, including brand development, content production, and performance marketing. I’m collaborative, data-driven, and hands-on—from campaign design to budget optimization—consistently delivering ROI and operational scale.

Available to hire

I am a results-driven marketing leader who builds and scales teams from the ground up. I launched ZenaTech’s first in-house marketing department and led the full stack of digital acquisition, growing our customer base to over 1,000 new software customers in just four months while managing a $20k monthly budget. I thrive in fast-paced, high-growth SaaS environments and enjoy turning business goals into measurable revenue growth and scalable operations.

I translate business objectives into actionable marketing strategies across multiple channels, including brand development, content production, and performance marketing. I’m collaborative, data-driven, and hands-on—from campaign design to budget optimization—consistently delivering ROI and operational scale.

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Language

English
Fluent

Work Experience

Director of Marketing at ZenaTech, Inc.
November 1, 2024 - Present
Built and launched ZenaTech’s first in-house marketing department and office to support national expansion and digital transformation. Solo Marketing Lead: built and managed the entire marketing infrastructure for a rapid-growth SaaS environment with zero direct reports. Personally designed and deployed all performance-focused digital campaigns, acquiring 1,000+ new software customers in the first four months. Full budget ownership: managed a $20,000 monthly marketing budget to maximize ROI across digital advertising and content production. Developed holistic multi-channel marketing plans aligned to sales and business objectives. Led brand development, including design and production of service vehicle wraps and uniforms to enhance professional visibility.
Marketing Communications Contractor at Quickly Hire (Freelance)
September 1, 2024 - November 1, 2024
Provided flexible consulting across social media marketing and graphic design to boost client engagement and brand presence. Executed targeted social content and visuals for multiple clients, accelerating time-to-market and audience interaction.
Marketing Communications Manager at Habitat for Humanity
October 1, 2023 - November 1, 2023
Managed promotional and digital marketing for a physical retail location, focusing on integrated marketing communications. Used digital marketing media and SEO to improve online visibility and content performance, supporting donor engagement and community impact.
Marketing Lead at NIIT
December 1, 2022 - June 1, 2023
Collaborated with associates to develop and execute integrated ad campaigns, email marketing initiatives, and web page updates. Managed the production of marketing videos and coordinated live/virtual events to drive lead generation and engagement.
Digital Marketing Content Specialist at Eclipse Foundation
February 1, 2022 - August 1, 2022
Developed and executed social media campaigns, created graphics, managed email surveys and newsletters, and executed digital advertising campaigns. Supported website updates and general digital presence management.
Digital Marketing Specialist - Future Proof Program at Digital Main St.
September 1, 2020 - March 1, 2021
Aided small to medium-sized businesses in adapting to the changing economic climate through digital transformation and marketing strategy development. Focused on applying critical thinking and digital marketing communications to develop actionable business solutions.
Marketing Communications Contractor at Quick Hire (Freelance)
September 1, 2024 - November 1, 2024
Leveraged a diverse set of digital marketing skills to provide high-value, flexible consulting services to clients. Executed social media marketing and graphic design projects to boost client engagement and brand presence.
Digital Marketing Specialist - Future Proof Program at Digital Main St. (Contract Full-time)
September 1, 2020 - March 1, 2021
Aided small to medium-sized businesses in adapting to the changing economic climate through digital transformation and marketing strategy development. Focused on applying critical thinking and digital marketing communications to develop actionable business solutions.

Education

Post-graduate Certificate in Public Relations - Corporate Communications at Sheridan College
January 1, 2019 - January 1, 2020
Graduate Certificate Program in Journalism & New Media, Broadcast Journalism at Sheridan College
January 1, 2012 - January 1, 2013
Bachelor of Arts (B.A.) in Political Science at McMaster University
January 1, 2008 - January 1, 2012
Public Relations - Corporate Communications at Sheridan College
January 1, 2019 - December 31, 2020
Journalism - New Media at Sheridan College
January 1, 2012 - January 1, 2013
Political Science at Sheridan College
January 1, 2008 - January 1, 2012
Post-graduate certificate in Public Relations - Corporate Communications at Sheridan College
January 1, 2019 - January 1, 2020
Graduate Certificate in Journalism & New Media at Sheridan College
January 1, 2012 - January 1, 2013
Bachelor of Arts (B.A.) in Political Science at McMaster University
January 1, 2008 - January 1, 2012

Qualifications

Google Project Management Professional Certificate
May 1, 2024 - April 15, 2026
6 Digital Marketing Certifications (Google)
May 1, 2024 - April 15, 2026
Google Project Management Professional Certificate (Coursera/Google)
May 1, 2024 - April 15, 2026
6 Digital Marketing Certifications (Google)
May 1, 2024 - April 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services, Education, Government