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I am a results-driven marketing leader who builds and scales teams from the ground up.

About

I am a results-driven marketing leader who builds and scales teams from the ground up. I launched ZenaTech’s first in-house marketing department and led the full stack of digital acquisition, growing our customer base to over 1,000 new software customers in just four months while managing a $20k monthly budget. I thrive in fast-paced, high-growth SaaS environments and enjoy turning business goals into measurable revenue growth and scalable operations.

I translate business objectives into actionable marketing strategies across multiple channels, including brand development, content production, and performance marketing. I’m collaborative, data-driven, and hands-on—from campaign design to budget optimization—consistently delivering ROI and operational scale.

  • 3 years' experience
  • Joined April 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Education
  • Government

Work experience· 8 roles

Director of Marketing · ZenaTech, Inc.Nov 2024 – Present · 2 yrs 1 mo

Built and launched ZenaTech’s first in-house marketing department and office to support national expansion and digital transformation. Solo Marketing Lead: built and managed the entire marketing infrastructure for a rapid-growth SaaS environment with zero direct reports. Personally designed and deployed all performance-focused digital campaigns, acquiring 1,000+ new software customers in the first four months. Full budget ownership: managed a $20,000 monthly marketing budget to maximize ROI across digital advertising and content production. Developed holistic multi-channel marketing plans aligned to sales and business objectives. Led brand development, including design and production of service vehicle wraps and uniforms to enhance professional visibility.

Marketing Communications Contractor · Quick Hire (Freelance)Sep 2024 – Nov 2024 · 3 mos

Leveraged a diverse set of digital marketing skills to provide high-value, flexible consulting services to clients. Executed social media marketing and graphic design projects to boost client engagement and brand presence.

Marketing Communications Contractor · Quickly Hire (Freelance)Sep 2024 – Nov 2024 · 3 mos

Provided flexible consulting across social media marketing and graphic design to boost client engagement and brand presence. Executed targeted social content and visuals for multiple clients, accelerating time-to-market and audience interaction.

Marketing Communications Manager · Habitat for HumanityOct 2023 – Nov 2023 · 2 mos
Marketing Lead · NIITDec 2022 – Jun 2023 · 7 mos
Digital Marketing Content Specialist · Eclipse FoundationFeb 2022 – Aug 2022 · 7 mos
Digital Marketing Specialist - Future Proof Program · Digital Main St. (Contract Full-time)Sep 2020 – Mar 2021 · 7 mos
Digital Marketing Specialist - Future Proof Program · Digital Main St.Sep 2020 – Mar 2021 · 7 mos

Education· 9

Post-graduate Certificate in Public Relations - Corporate Communications · Sheridan College2019 – 2020
Graduate Certificate Program in Journalism & New Media, Broadcast Journalism · Sheridan College2012 – 2013
Bachelor of Arts (B.A.) in Political Science · McMaster University2008 – 2012
Public Relations - Corporate Communications · Sheridan College2019 – 2020

Certifications and awards

Google Project Management Professional Certificate2024 – 2026
6 Digital Marketing Certifications (Google)2024 – 2026
Google Project Management Professional Certificate (Coursera/Google)2024 – 2026
6 Digital Marketing Certifications (Google)2024 – 2026

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