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Hi, I'm Somin Kapoor, a results-driven B2B marketing specialist based in Toronto. I design and execute integrated campaigns, build Shopify and WordPress assets, and partner with sales to drive growth across Canada and the U.S. With 5+ years in B2B marketing, I thrive on turning insights into engaging content, AI-powered presentations, and data-driven optimization. I love collaborating with cross-functional teams to launch new product campaigns and improve engagement across email, social, and paid channels.…Hi, I'm Somin Kapoor, a results-driven B2B marketing specialist based in Toronto. I design and execute integrated campaigns, build Shopify and WordPress assets, and partner with sales to drive growth across Canada and the U.S. With 5+ years in B2B marketing, I thrive on turning insights into engaging content, AI-powered presentations, and data-driven optimization. I love collaborating with cross-functional teams to launch new product campaigns and improve engagement across email, social, and paid channels.

Somin Kapoor

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Somin Kapoor, a results-driven B2B marketing specialist based in Toronto. I design and execute integrated campaigns, build Shopify and WordPress assets, and partner with sales to drive growth across Canada and the U.S. With 5+ years in B2B marketing, I thrive on turning insights into engaging content, AI-powered presentations, and data-driven optimization. I love collaborating with cross-functional teams to launch new product campaigns and improve engagement across email, social, and paid channels.…Hi, I'm Somin Kapoor, a results-driven B2B marketing specialist based in Toronto. I design and execute integrated campaigns, build Shopify and WordPress assets, and partner with sales to drive growth across Canada and the U.S. With 5+ years in B2B marketing, I thrive on turning insights into engaging content, AI-powered presentations, and data-driven optimization. I love collaborating with cross-functional teams to launch new product campaigns and improve engagement across email, social, and paid channels.

Available to hire

Hi, I’m Somin Kapoor, a results-driven B2B marketing specialist based in Toronto. I design and execute integrated campaigns, build Shopify and WordPress assets, and partner with sales to drive growth across Canada and the U.S.

With 5+ years in B2B marketing, I thrive on turning insights into engaging content, AI-powered presentations, and data-driven optimization. I love collaborating with cross-functional teams to launch new product campaigns and improve engagement across email, social, and paid channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at CWI Lighting

May 1, 2024 - Present

Led end-to-end website development for cwilighting.com, defining UX/UI strategy, content, visuals, and SEO optimization to boost engagement. Conducted monthly audits to identify outdated content, SEO gaps, and broken links to enhance user experience. Collaborated with 400+ sales representatives and the VP of Sales to implement integrated email marketing campaigns for Canadian and U.S. clients. Supported the Business Development Manager in achieving 18% growth in the past year. Implemented CRM strategies that increased LinkedIn engagement by 448% (paid & organic) and Meta engagement by 285% in the last 12 months. Contributed to B2B product launches for the 2026 lighting collection across multiple platforms, expanding reach by 248% in February 2026. Created presentations, mock-ups, and marketing materials using Canva and AI tools (Creatify, Microsoft Copilot). Analyzed campaign performance using GA4, Meta Business Suite, and LinkedIn Insights, tracking CTR, CPC, and CPM to optimize ROI.

E-commerce Coordinator at Mosaic North America

August 1, 2022 - April 1, 2024

Managed a portfolio of 20+ clients and developed 250+ brand assets for digital campaigns to drive sales. Collaborated with a cross-functional team of 25 designers, copywriters, and digital specialists, producing campaign assets and increasing content output by 40% every month. Held weekly client meetings to present campaign strategies and develop tailored client solutions. Used HubSpot, Monday.com, and Jira to track project timelines and keep the team lead updated. Created reports and presentations to summarise campaign results, leveraging strong presentation skills.

Digital Sales Strategy Manager at Sitecook Enterprises

October 1, 2020 - February 1, 2021

Managed digital media campaigns for B2B and B2C clients, generating over 5,000 leads and engaging more than 4,000+ monthly website visitors. Managed and optimised digital PPC and display campaigns using Google Ad Manager. Optimized PPC campaigns, achieving over 1,000 ad clicks while reducing spend per click by $0.20. Collaborated with marketing, product, and partner teams to ensure campaigns aligned with business goals and client priorities. Created content calendars and campaign assets across multiple platforms, keeping messaging consistent and improving overall campaign performance. Tracked campaign performance using Google Analytics and dashboards, providing insights that helped sales teams improve targeting and engagement. Monitored competitors and industry trends to identify opportunities and inform campaign strategies. Addressed workflow and campaign challenges, improving team efficiency and speeding up campaign delivery by over 15%.