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Brand strategist and copywriter with a Master's in Journalism, over 20 years of writing experience, and a decade of digital marketing. I specialise in brand messaging, website copy, email marketing, and content strategy for service-based businesses in the health, wellness, and personal development space. I've managed global campaigns reaching 10,000+ participants, collaborated with international thought leaders, and written across every format: websites, email sequences, blog posts, social media, and long-form editorial. I understand not just how to write, but how people think, decide, and connect. Available for part-time, freelance, and contract work, remote, flexible hours.…Brand strategist and copywriter with a Master's in Journalism, over 20 years of writing experience, and a decade of digital marketing. I specialise in brand messaging, website copy, email marketing, and content strategy for service-based businesses in the health, wellness, and personal development space. I've managed global campaigns reaching 10,000+ participants, collaborated with international thought leaders, and written across every format: websites, email sequences, blog posts, social media, and long-form editorial. I understand not just how to write, but how people think, decide, and connect. Available for part-time, freelance, and contract work, remote, flexible hours.

Ly Aunapu

Brand Strategist, Copywriter, Writer, +2

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Brand strategist and copywriter with a Master's in Journalism, over 20 years of writing experience, and a decade of digital marketing. I specialise in brand messaging, website copy, email marketing, and content strategy for service-based businesses in the health, wellness, and personal development space. I've managed global campaigns reaching 10,000+ participants, collaborated with international thought leaders, and written across every format: websites, email sequences, blog posts, social media, and long-form editorial. I understand not just how to write, but how people think, decide, and connect. Available for part-time, freelance, and contract work, remote, flexible hours.…Brand strategist and copywriter with a Master's in Journalism, over 20 years of writing experience, and a decade of digital marketing. I specialise in brand messaging, website copy, email marketing, and content strategy for service-based businesses in the health, wellness, and personal development space. I've managed global campaigns reaching 10,000+ participants, collaborated with international thought leaders, and written across every format: websites, email sequences, blog posts, social media, and long-form editorial. I understand not just how to write, but how people think, decide, and connect. Available for part-time, freelance, and contract work, remote, flexible hours.

Available to hire

Brand strategist and copywriter with a Master’s in Journalism, over 20 years of writing experience, and a decade of digital marketing. I specialise in brand messaging, website copy, email marketing, and content strategy for service-based businesses in the health, wellness, and personal development space.

I’ve managed global campaigns reaching 10,000+ participants, collaborated with international thought leaders, and written across every format: websites, email sequences, blog posts, social media, and long-form editorial. I understand not just how to write, but how people think, decide, and connect.

Available for part-time, freelance, and contract work, remote, flexible hours.

Skills

Copywriting

Brand Identity

Email Marketing

Experience Level

Copywriting

Expert

Brand Identity

Expert

Email Marketing

Expert

Language

English

Fluent

Estonian

Fluent

Work Experience

Editor-in-Chief & Brand Narrative Strategist at Bangs & Ginger

September 1, 2020 - Present

Creative studio specialising in brand narrative, editorial copywriting, and content strategy for coaches, wellness brands, and service-based businesses. Responsibilities include writing website copy, brand messaging, email sequences, and editorial content; developing messaging frameworks, brand positioning, and voice guidelines; publishing weekly personal essays; and showcasing work at lyaunapu.com.

Writer, Speaker & Workshop Facilitator at Independent

June 1, 2017 - September 1, 2020

Writing, speaking, and facilitation work across Sydney, Berlin, and Tallinn. Published in Elephant Journal, Thrive Global, and other publications. Delivered talks and workshops at Commonwealth Bank, Westpac, CrossFit Active, and Oski Yoga. Facilitated Women’s Circles and community events; built an engaged international community of 600 women. 1,000+ hours of one-on-one coaching requiring deep listening and clear communication.

Online Marketing Manager at EnHansen Performance Pty Ltd

April 1, 2019 - May 1, 2020

Content strategy, copywriting, and editorial management for a neuroscience-based leadership firm. Wrote website copy, email campaigns, and launch content. Managed product launches including the webinar series “Brain Ready for Change.” Led website relaunch and content strategy for the mobile app.

Brand Strategist & Copywriter at Catherine Plano Brand

April 1, 2017 - August 1, 2017

Brand messaging, copywriting, and launch strategy for an international keynote speaker and executive coach. Wrote all copy for the “Radical Shifts” global online summit featuring Danielle LaPorte, Dr. Bruce Lipton, and Dr. John Demartini; created email sequences, landing pages, and campaign messaging.

Online Marketing Manager at The Journey Ltd

March 1, 2013 - February 1, 2017

Content strategy, copywriting, and campaign management for a global personal transformation organisation with 48-country presence. Managed end-to-end launches including the 10,000-participant “Celebrating Her” online summit; collaborating with international authors and speakers; produced copy across sales emails, newsletters, blog posts, squeeze pages, sales pages, e-books, social content, and program materials.

Communications and Marketing Intern at Blinkist

November 1, 2012 - March 1, 2013

Researched and evaluated books for library inclusion; contributed to social media strategy and PR for market launch.

Project Manager at Äripäev

January 1, 2011 - October 1, 2011

Event management for Estonia’s largest business news corporation. Organized conferences, seminars, and workshops for up to 600 attendees across business, marketing, and leadership.

Freelance Journalist and Intern at Various media outlets

December 1, 2003 - October 1, 2010

Published journalist across Estonian Public TV, regional and national newspapers, and radio. Interviews, feature writing, and news reporting.