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I’m a freelance Brand Designer with 15+ years’ experience creating brand systems, sales materials and pitch decks for finance, corporate and agency clients. I specialise in translating complex financial and technical content into clear, persuasive visual stories — from data visualisations and investor decks to motion edits and environmental branding. My recent roles at MLC/Acenda, NAB and freelance work for Commonwealth Bank demonstrate experience working with regulated content, tight timelines and distributed teams.…I’m a freelance Brand Designer with 15+ years’ experience creating brand systems, sales materials and pitch decks for finance, corporate and agency clients. I specialise in translating complex financial and technical content into clear, persuasive visual stories — from data visualisations and investor decks to motion edits and environmental branding. My recent roles at MLC/Acenda, NAB and freelance work for Commonwealth Bank demonstrate experience working with regulated content, tight timelines and distributed teams.

Belinda Jane O'Connor

Brand Designer, Designer, Graphic Designer, +2

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I’m a freelance Brand Designer with 15+ years’ experience creating brand systems, sales materials and pitch decks for finance, corporate and agency clients. I specialise in translating complex financial and technical content into clear, persuasive visual stories — from data visualisations and investor decks to motion edits and environmental branding. My recent roles at MLC/Acenda, NAB and freelance work for Commonwealth Bank demonstrate experience working with regulated content, tight timelines and distributed teams.…I’m a freelance Brand Designer with 15+ years’ experience creating brand systems, sales materials and pitch decks for finance, corporate and agency clients. I specialise in translating complex financial and technical content into clear, persuasive visual stories — from data visualisations and investor decks to motion edits and environmental branding. My recent roles at MLC/Acenda, NAB and freelance work for Commonwealth Bank demonstrate experience working with regulated content, tight timelines and distributed teams.

Available to hire

I’m a freelance Brand Designer with 15+ years’ experience creating brand systems, sales materials and pitch decks for finance, corporate and agency clients. I specialise in translating complex financial and technical content into clear, persuasive visual stories — from data visualisations and investor decks to motion edits and environmental branding. My recent roles at MLC/Acenda, NAB and freelance work for Commonwealth Bank demonstrate experience working with regulated content, tight timelines and distributed teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand and Senior Designer at Acenda (MLC Life Insurance + RLA Insurance merger)

September 1, 2019 - Present

Key contributions included leading brand transformation post‑merger, embedding and safeguarding brand integrity, and developing templates and tools for internal teams. Also produced and remediated video content, and led the rollout of large‑scale graphics across state offices with stakeholder workshops to ensure compliant, customer‑first creative solutions.

Freelance Senior Designer at Design Studios and Agencies (Armstrong Q; Broadspectrum/Ventia; Run Partners; Design Suite Group; Holy Cow! Milk Made; Imagination Australia; Headmark; Rifle Media; Equation Corporate Design)

April 1, 2017 - September 1, 2019

Delivered creative design and production across brand, marketing and corporate communications for agency and studio clients; led concept development and look‑and‑feel systems; designed infographics and data visualisation; created reusable InDesign templates and rollout documentation; produced print collateral and managed video production for marketing and internal communications.

Senior Designer — Brand and Digital at MLC Insurance / NAB Wealth

February 1, 2014 - November 1, 2016

Managed design across MLC, NAB and 20+ sub‑brands, ensuring strict brand compliance. Led end‑to‑end identity design for London‑based Intermede; updated and rolled out refreshed MLC Insurance brand guidelines; created iconography, animations and EDMs; mentored junior designers and supported agile delivery.

Senior Designer — Business and Social Marketing, Brand Experience at NAB

October 1, 2016 - March 1, 2017

Produced content and creative for content marketing and social channels, aligning assets to NAB’s brand and objectives. Designed a library of infographics and motion graphics to support campaigns and drive engagement.

Brand and Design Consultant at MLC Centre, Martin Place (now 25 Martin Place)

October 1, 2013 - December 1, 2013

Worked with visual artist Matthew Johnson to design, print and oversee installation of public art supergraphics; concepts endorsed by First Nations Elders; staged rollout for a prominent environment.

Freelance Brand and Design Consultant at Minale Tattersfield (now Minale Gerber)

January 1, 2012 - January 1, 2013

Instrumental in methodology and visual approach for major branding projects, including environmental graphics and client presentations with strategic rationale.

Brand and Design Consultant at City of Sydney

January 1, 2012 - January 1, 2013

Delivered collateral and campaign materials under strict brand governance; conducted visual audits for city‑wide wayfinding systems; managed multiple high‑profile projects with tight deadlines.

Founder / Principal Designer at Berlin Design

January 1, 2006 - January 1, 2011

Established independent consultancy delivering brand, environmental and corporate communications work across various high‑profile clients.