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I'm a Demand Generation and Marketing Automation leader with 6+ years of experience driving measurable growth across B2B and B2C organizations. I’ve consistently increased marketing-qualified leads YoY and improved marketing ROI through data-driven demand generation, ABM, and full-funnel optimization. I thrive on cross-functional collaboration with C-suite stakeholders to align marketing with revenue goals. I bring full-stack marketing expertise spanning RevOps, CRM, marketing automation (Pardot, Marketo, HubSpot), paid media, and analytics, plus hands-on HTML/CSS/JavaScript for email and web optimization.…I'm a Demand Generation and Marketing Automation leader with 6+ years of experience driving measurable growth across B2B and B2C organizations. I’ve consistently increased marketing-qualified leads YoY and improved marketing ROI through data-driven demand generation, ABM, and full-funnel optimization. I thrive on cross-functional collaboration with C-suite stakeholders to align marketing with revenue goals. I bring full-stack marketing expertise spanning RevOps, CRM, marketing automation (Pardot, Marketo, HubSpot), paid media, and analytics, plus hands-on HTML/CSS/JavaScript for email and web optimization.

Daniel Gallarda

Marketing Automation Specialist, Growth Marketer, Product Marketer, +2

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I'm a Demand Generation and Marketing Automation leader with 6+ years of experience driving measurable growth across B2B and B2C organizations. I’ve consistently increased marketing-qualified leads YoY and improved marketing ROI through data-driven demand generation, ABM, and full-funnel optimization. I thrive on cross-functional collaboration with C-suite stakeholders to align marketing with revenue goals. I bring full-stack marketing expertise spanning RevOps, CRM, marketing automation (Pardot, Marketo, HubSpot), paid media, and analytics, plus hands-on HTML/CSS/JavaScript for email and web optimization.…I'm a Demand Generation and Marketing Automation leader with 6+ years of experience driving measurable growth across B2B and B2C organizations. I’ve consistently increased marketing-qualified leads YoY and improved marketing ROI through data-driven demand generation, ABM, and full-funnel optimization. I thrive on cross-functional collaboration with C-suite stakeholders to align marketing with revenue goals. I bring full-stack marketing expertise spanning RevOps, CRM, marketing automation (Pardot, Marketo, HubSpot), paid media, and analytics, plus hands-on HTML/CSS/JavaScript for email and web optimization.

Available to hire

I’m a Demand Generation and Marketing Automation leader with 6+ years of experience driving measurable growth across B2B and B2C organizations. I’ve consistently increased marketing-qualified leads YoY and improved marketing ROI through data-driven demand generation, ABM, and full-funnel optimization. I thrive on cross-functional collaboration with C-suite stakeholders to align marketing with revenue goals.

I bring full-stack marketing expertise spanning RevOps, CRM, marketing automation (Pardot, Marketo, HubSpot), paid media, and analytics, plus hands-on HTML/CSS/JavaScript for email and web optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Japanese

Intermediate

Work Experience

Demand Generation Specialist at OpenEye

May 1, 2022 - Present

Drove demand generation and paid media programs, launching Google Ads and LinkedIn campaigns to expand top-of-funnel pipeline and improve ROI by 25%. Built and scaled Salesforce Pardot email programs, increasing marketing-influenced pipeline and engagement; developed automated nurture journeys improving conversion across lifecycle stages; led SEO strategy for website relaunch; implemented LLM search optimization strategies to future-proof discoverability; enhanced trade show lead tracking and attribution to boost post-event conversion rates.

RevOps / AdOps Specialist at Ignitium

February 1, 2021 - May 1, 2022

Led ABM programs using 6sense and Demandbase, driving pipeline growth and multi-channel engagement. Executed ABM campaigns across LinkedIn and Meta; built KPI dashboards in Salesforce, DOMO, and Demandbase; standardized CRM reporting and attribution; partnered with CMOs and CEOs on go-to-market strategies and revenue forecasting.

Project Manager (Marketing) at EBQuickstart

January 1, 2019 - February 1, 2021

Managed multi-client B2B and B2C marketing initiatives, delivering growth strategies and measurable ROI; executed integrated campaigns across email, paid media, and automation; trained and managed a team of marketing specialists; led cross-functional collaboration between creative, technical, and marketing teams.

Marketing Specialist (Volunteer) at American Marketing Association

June 1, 2018 - January 1, 2019

Optimized website UX and content, increasing conversion rates; supported nonprofit marketing initiatives and awareness-building efforts.