I am a dynamic professional with a proven track record in audience engagement across multiple digital platforms. My experience managing SMS campaigns on Echo Mobile and Mteja, as well as engaging audiences on social media channels, has allowed me to build meaningful connections and enhance brand visibility. I specialize in crafting engaging content, monitoring interactions, and analyzing campaign performance to optimize audience retention and community growth. I have a strong ability to adapt to brand voices and foster real-time connections. I am passionate about creating authentic, impactful interactions that strengthen community bonds, drive engagement, and build the organization's brand.

Faith Khaindi Wabola

I am a dynamic professional with a proven track record in audience engagement across multiple digital platforms. My experience managing SMS campaigns on Echo Mobile and Mteja, as well as engaging audiences on social media channels, has allowed me to build meaningful connections and enhance brand visibility. I specialize in crafting engaging content, monitoring interactions, and analyzing campaign performance to optimize audience retention and community growth. I have a strong ability to adapt to brand voices and foster real-time connections. I am passionate about creating authentic, impactful interactions that strengthen community bonds, drive engagement, and build the organization's brand.

Available to hire

I am a dynamic professional with a proven track record in audience engagement across multiple digital platforms. My experience managing SMS campaigns on Echo Mobile and Mteja, as well as engaging audiences on social media channels, has allowed me to build meaningful connections and enhance brand visibility.

I specialize in crafting engaging content, monitoring interactions, and analyzing campaign performance to optimize audience retention and community growth. I have a strong ability to adapt to brand voices and foster real-time connections. I am passionate about creating authentic, impactful interactions that strengthen community bonds, drive engagement, and build the organization’s brand.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Social Media Manager at Inform Team Ltd
June 1, 2025 - Present
Led content creation and planning across multiple platforms (Instagram, TikTok, Facebook, X, LinkedIn); managed accounts and community engagement; tracked performance across reach, engagement, and conversions; monitored trends and platform updates; supported paid advertising; maintained brand reputation online. Achievements include building Inform Team Ltd social media presence from 0 to an engaged audience and defining the first social media strategy with brand voice, content pillars, and posting schedules.
SMS Intern at Shujaaz Inc.
April 1, 2024 - September 30, 2024
Managed SMS platforms Echo Mobile and Mteja; engaged audience and addressed inquiries; monitored responses; facilitated live audience engagement on Shujaaz radio and TV; supported WhatsApp channels; tracked and analyzed campaign performance; contributed to content scripting for social media; aided in the platform transition from Echo Mobile to Mteja.
Research Assistant / Marketing Intern (Volunteer) at The Confidence Queen
July 1, 2022 - April 30, 2024
Supported lead researcher in field logistics and participant recruitment; transcribed and translated KIIs, IDIs, and FGDs; moderated FGDs; conducted in-depth interviews and follow-up calls; supported report writing; performed quantitative interviews; documented success stories; contributed to marketing of menstrual health resources.
Research Assistant / Marketing Intern (Volunteer) at The Confidence Queen
January 1, 2021 - Present
Provided transcription and translation services for various organizations; produced accurate written transcriptions from audio, edited content generated by speech recognition software; delivered timely to clients including DOT, One South, Shujaaz Inc., 60 Decibels, Save the Children, and The Confidence Queen.
Front Office Manager at Tassia Integrated Academy
August 1, 2021 - December 31, 2021
Greeted and directed visitors; managed incoming calls and emails; maintained the school database; performed administrative tasks; managed confidential files; organized the reception area to ensure a professional environment.

Education

Certificate in Digital Marketing at Zetech University
May 1, 2025 - December 1, 2025
Diploma in Secretarial Duties and Single Studies at Rift Valley Institute of Science and Technology (RVIST)
January 1, 2022 - December 31, 2023
Certificate in Secretarial Duties and Single Studies at Rift Valley Institute of Science and Technology (RVIST)
January 1, 2020 - December 31, 2021
Certificate in Information and Communication Technology at Karatina Institute of Technology (KIT)
January 1, 2019 - December 31, 2019

Qualifications

Certificate in Digital Marketing
May 1, 2025 - December 1, 2025
Diploma in Secretarial Duties and Single Studies
January 1, 2022 - December 31, 2023
Certificate in Secretarial Duties and Single Studies
January 1, 2020 - December 31, 2021
Certificate in Information and Communication Technology
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other