Available to hire
Hi, I’m Laura Vittoria Weinhofer, an Art Director and Graphic Designer with over a decade of experience shaping brand identities, campaigns and multimedia visuals across Europe. I enjoy turning bold ideas into cohesive visuals, leading projects from concept to delivery with a strong focus on branding, editorial design and packaging. thrive in collaborative teams, embrace new technologies like AI-assisted image and content optimization, and always aim to create work that is not only beautiful but also effective for clients such as Orell Füssli, PET-Recycling Schweiz, ETH Zürich and beyond.
Skills
Experience Level
Expert
Expert
Language
Italian
Fluent
German
Fluent
English
Advanced
Work Experience
Art Director at Rosarot Ideennetz
January 1, 2023 - January 1, 2025Art Director with a focus on campaigns, online and offline advertising, web and social presence, branding/CI/CD, editorial design & packaging, shooting and video. Responsibilities included concept development, execution, client presentations, and applying AI tools for image generation and optimization. Led projects for clients such as Orell Füssli, PET-Recycling Schweiz and ETH Zürich; collaborated with teams to deliver pitches and campaigns that won awards and strengthened client relationships.
Art Director at Serviceplan
January 1, 2022 - January 1, 2023Campaign ideation and execution, concepting and production of online and offline advertising materials, management of web and social media presence, branding/CI/CD, editorial design and packaging, as well as shooting and video work; prepared client presentations and contributed to award-winning work.
Art Director at Freelance
January 1, 2019 - January 1, 2022Freelance Art Director delivering end-to-end campaign visuals, concept development, and production across multiple clients; responsible for campaign visuals, media planning and client liaison.
Art Director at PKP BBDO
January 1, 2017 - January 1, 2018Art Director creating campaigns and visual identities; collaborated with copywriters and designers to deliver integrated campaigns for diverse clients.
Graphic Designer at PKP BBDO
January 1, 2015 - January 1, 2017Graphic Designer responsible for visual design across print and digital materials, ensuring brand consistency and high-quality layouts.
Graphic Designer at Giorgio Rizzotto Studio
January 1, 2011 - January 1, 2015Graphic Designer in Milan contributing to branding, layout and print/digital campaigns for Italian clients.
Education
Bachelor Graphic Design & Visual Communication at I.E.D
January 1, 2011 - January 1, 2014Fashion Design & Textile Design at I.E.D
January 1, 2009 - January 1, 2011Diplom Graphic Design at IPSC Maragliano
January 1, 2003 - January 1, 2008Qualifications
SDV Award Silber - PET-Recycling Kampagne
January 11, 2030 - April 15, 2026SDV Award Bronze - PET-Recycling Kampagne
January 11, 2030 - April 15, 2026Gold, Progress-Out-of-Home Jahrestrophy, Kategorie: Plakat - Stiegl Bier
January 11, 2030 - April 15, 2026Silver, CCA Austria / Die Welt mit anderen Augen sehen - Licht für die Welt
January 11, 2030 - April 15, 20261 Preis, Rolling Board Creative Trophy - Austrian Airlines
January 11, 2030 - April 15, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
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