Passionate luxury marketing strategist with over 20 years of experience driving business results and creating meaningful connections with discerning consumers. I specialize in global brand strategy, creative storytelling, and strategic partnerships across wine, spirits, and luxury lifestyle brands. I've led global teams at LVMH and Moët & Chandon, delivered double-digit volume growth, forged groundbreaking partnerships (NBA global spirits partnership, pan-African Basketball League), and built award-winning campaigns. Today I focus on strategy consultancy and interim leadership to help brands accelerate growth in new markets while staying authentic to their heritage.

Amanda Hawk

Passionate luxury marketing strategist with over 20 years of experience driving business results and creating meaningful connections with discerning consumers. I specialize in global brand strategy, creative storytelling, and strategic partnerships across wine, spirits, and luxury lifestyle brands. I've led global teams at LVMH and Moët & Chandon, delivered double-digit volume growth, forged groundbreaking partnerships (NBA global spirits partnership, pan-African Basketball League), and built award-winning campaigns. Today I focus on strategy consultancy and interim leadership to help brands accelerate growth in new markets while staying authentic to their heritage.

Available to hire

Passionate luxury marketing strategist with over 20 years of experience driving business results and creating meaningful connections with discerning consumers. I specialize in global brand strategy, creative storytelling, and strategic partnerships across wine, spirits, and luxury lifestyle brands.

I’ve led global teams at LVMH and Moët & Chandon, delivered double-digit volume growth, forged groundbreaking partnerships (NBA global spirits partnership, pan-African Basketball League), and built award-winning campaigns. Today I focus on strategy consultancy and interim leadership to help brands accelerate growth in new markets while staying authentic to their heritage.

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Language

English
Fluent
French
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Founder | Strategy Consultant at Freelance/Strategy Consulting
January 1, 2023 - Present
Strategic advisor/interim CMO to FMCG, wine & spirits producers and creative startups. Solutions-driven, focused on brand positioning, commercial strategy and global market expansion.
Global VP Marketing, Hennessy V.S Cognac at LVMH
January 1, 2015 - December 31, 2022
Led global strategy and execution for Hennessy V.S Cognac, delivering industry-leading volume and profit growth, award-winning ad campaigns, new product development, media and strategic partnerships.
Brand Director at Moët & Chandon
January 1, 2012 - December 31, 2015
Directed US marketing and commercial strategy, 360° programs, luxury partnerships, and media planning.
Brand Director at Amstel | Heineken, USA
January 1, 2010 - December 31, 2012
Managed brand repositioning in US, 360° programs, advertising, media, and new product innovation.
Senior Brand Manager at Bacardi USA
January 1, 2005 - December 31, 2010
Led 360° marketing for Dewar’s, tequilas and aged rum; oversaw integrated marketing across all channels.

Education

MBA at Thunderbird School of Global Management
January 11, 2030 - January 1, 2005
BA at Brown University
January 11, 2030 - January 1, 1997

Qualifications

WSET Level III with Distinction
January 11, 2030 - April 15, 2026
Member, Guild of Sommeliers
January 11, 2030 - April 15, 2026
Executive Coach, Barefoot Coaching
January 11, 2030 - April 15, 2026
Member, Intl Coaching Federation
January 11, 2030 - April 15, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality