Passionate luxury marketing strategist with over 20 years of experience driving business results and creating meaningful connections with discerning consumers. I specialize in global brand strategy, creative storytelling, and strategic partnerships across wine, spirits, and luxury lifestyle brands.
I’ve led global teams at LVMH and Moët & Chandon, delivered double-digit volume growth, forged groundbreaking partnerships (NBA global spirits partnership, pan-African Basketball League), and built award-winning campaigns. Today I focus on strategy consultancy and interim leadership to help brands accelerate growth in new markets while staying authentic to their heritage.
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