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I’m a strategic and commercially driven Marketing, Communications, and Events leader with over 20 years of international experience across the UK and UAE. I specialise in delivering high-impact brand strategies, luxury experiences, and integrated campaigns that drive engagement, revenue, and long-term growth. With an MBA (First-Class Distinction), I combine creative thinking with strong business acumen, enabling me to transform concepts into market-leading experiences. My expertise spans luxury, lifestyle, hospitality, and entertainment, where I’ve led large-scale events, brand activations, and multi-channel communications that elevate brand presence and performance. I’m a natural storyteller and collaborative leader, known for building strong stakeholder relationships and leading high-performing teams in fast-paced, multicultural environments. Bilingual in English and German, I bring a global perspective and a deep understanding of the UAE market. I’m passionate about creating standout, memorable experiences that differentiate brands and deliver measurable impact.…I’m a strategic and commercially driven Marketing, Communications, and Events leader with over 20 years of international experience across the UK and UAE. I specialise in delivering high-impact brand strategies, luxury experiences, and integrated campaigns that drive engagement, revenue, and long-term growth. With an MBA (First-Class Distinction), I combine creative thinking with strong business acumen, enabling me to transform concepts into market-leading experiences. My expertise spans luxury, lifestyle, hospitality, and entertainment, where I’ve led large-scale events, brand activations, and multi-channel communications that elevate brand presence and performance. I’m a natural storyteller and collaborative leader, known for building strong stakeholder relationships and leading high-performing teams in fast-paced, multicultural environments. Bilingual in English and German, I bring a global perspective and a deep understanding of the UAE market. I’m passionate about creating standout, memorable experiences that differentiate brands and deliver measurable impact.

Sophie Robertson

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I’m a strategic and commercially driven Marketing, Communications, and Events leader with over 20 years of international experience across the UK and UAE. I specialise in delivering high-impact brand strategies, luxury experiences, and integrated campaigns that drive engagement, revenue, and long-term growth. With an MBA (First-Class Distinction), I combine creative thinking with strong business acumen, enabling me to transform concepts into market-leading experiences. My expertise spans luxury, lifestyle, hospitality, and entertainment, where I’ve led large-scale events, brand activations, and multi-channel communications that elevate brand presence and performance. I’m a natural storyteller and collaborative leader, known for building strong stakeholder relationships and leading high-performing teams in fast-paced, multicultural environments. Bilingual in English and German, I bring a global perspective and a deep understanding of the UAE market. I’m passionate about creating standout, memorable experiences that differentiate brands and deliver measurable impact.…I’m a strategic and commercially driven Marketing, Communications, and Events leader with over 20 years of international experience across the UK and UAE. I specialise in delivering high-impact brand strategies, luxury experiences, and integrated campaigns that drive engagement, revenue, and long-term growth. With an MBA (First-Class Distinction), I combine creative thinking with strong business acumen, enabling me to transform concepts into market-leading experiences. My expertise spans luxury, lifestyle, hospitality, and entertainment, where I’ve led large-scale events, brand activations, and multi-channel communications that elevate brand presence and performance. I’m a natural storyteller and collaborative leader, known for building strong stakeholder relationships and leading high-performing teams in fast-paced, multicultural environments. Bilingual in English and German, I bring a global perspective and a deep understanding of the UAE market. I’m passionate about creating standout, memorable experiences that differentiate brands and deliver measurable impact.

Available to hire

I’m a strategic and commercially driven Marketing, Communications, and Events leader with over 20 years of international experience across the UK and UAE. I specialise in delivering high-impact brand strategies, luxury experiences, and integrated campaigns that drive engagement, revenue, and long-term growth.

With an MBA (First-Class Distinction), I combine creative thinking with strong business acumen, enabling me to transform concepts into market-leading experiences. My expertise spans luxury, lifestyle, hospitality, and entertainment, where I’ve led large-scale events, brand activations, and multi-channel communications that elevate brand presence and performance.

I’m a natural storyteller and collaborative leader, known for building strong stakeholder relationships and leading high-performing teams in fast-paced, multicultural environments. Bilingual in English and German, I bring a global perspective and a deep understanding of the UAE market.

I’m passionate about creating standout, memorable experiences that differentiate brands and deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Work Experience

Senior Communications Consultant at ADNOC

September 1, 2024 - September 1, 2025

Led end-to-end communications strategy for ADNOC’s CSR division. Delivered integrated internal and external communications across digital, social, and executive channels. Produced high-impact content including executive messaging, press materials, and social campaigns to enhance brand visibility, engagement, and revenue. Built structured content ecosystem (newsletters, internal platforms, campaigns) to improve employee engagement. Created scripts and content for flagship events including ADNOC Marathon initiatives.

Head of Marketing & Events at Odgers Berndtson

November 1, 2019 - March 1, 2021

Led global brand marketing and events strategy across UAE, London, Singapore and Australia; aligned with senior leadership; developed campaigns and identity frameworks; drove brand visibility and stakeholder engagement.

Dubai Global Marketing Manager at McGettigan’s Group

March 1, 2021 - December 1, 2021

Led global marketing efforts for Dubai-based luxury hospitality brand; built multi-market marketing strategy; developed partnerships and PR; executed high-profile campaigns and events.

Independent Consultant at Dubai

April 1, 2022 - October 1, 2023

Led brand marketing & communications strategy for major giga-projects including NeoM; developed naming, narrative, and identity frameworks; facilitated alignment across luxury, lifestyle, and corporate sectors; managed agencies and built content ecosystems; delivered integrated campaigns across PR, digital, and events.