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Hi, I’m Victoria Alba. I’m a Paid Media & Performance Marketing Specialist based in Barcelona, with a strong track record managing Google Ads and ecommerce campaigns. I design and optimize PPC and performance campaigns to maximize ROAS, conversions, and overall business impact. I enjoy turning data into actionable insights and collaborating with cross-functional teams to drive growth. In my work, I cover Google Ads, Merchant Center feeds, email marketing, and ecommerce analytics, always aiming to improve efficiency, retention, and results through data-driven decision making and best practices in SEM, CRO, and content optimization.…Hi, I’m Victoria Alba. I’m a Paid Media & Performance Marketing Specialist based in Barcelona, with a strong track record managing Google Ads and ecommerce campaigns. I design and optimize PPC and performance campaigns to maximize ROAS, conversions, and overall business impact. I enjoy turning data into actionable insights and collaborating with cross-functional teams to drive growth. In my work, I cover Google Ads, Merchant Center feeds, email marketing, and ecommerce analytics, always aiming to improve efficiency, retention, and results through data-driven decision making and best practices in SEM, CRO, and content optimization.

Victoria Alba

Digital Marketer, PPC Manager, SEO Expert, +2

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Hi, I’m Victoria Alba. I’m a Paid Media & Performance Marketing Specialist based in Barcelona, with a strong track record managing Google Ads and ecommerce campaigns. I design and optimize PPC and performance campaigns to maximize ROAS, conversions, and overall business impact. I enjoy turning data into actionable insights and collaborating with cross-functional teams to drive growth. In my work, I cover Google Ads, Merchant Center feeds, email marketing, and ecommerce analytics, always aiming to improve efficiency, retention, and results through data-driven decision making and best practices in SEM, CRO, and content optimization.…Hi, I’m Victoria Alba. I’m a Paid Media & Performance Marketing Specialist based in Barcelona, with a strong track record managing Google Ads and ecommerce campaigns. I design and optimize PPC and performance campaigns to maximize ROAS, conversions, and overall business impact. I enjoy turning data into actionable insights and collaborating with cross-functional teams to drive growth. In my work, I cover Google Ads, Merchant Center feeds, email marketing, and ecommerce analytics, always aiming to improve efficiency, retention, and results through data-driven decision making and best practices in SEM, CRO, and content optimization.

Available to hire

Hi, I’m Victoria Alba. I’m a Paid Media & Performance Marketing Specialist based in Barcelona, with a strong track record managing Google Ads and ecommerce campaigns. I design and optimize PPC and performance campaigns to maximize ROAS, conversions, and overall business impact. I enjoy turning data into actionable insights and collaborating with cross-functional teams to drive growth.

In my work, I cover Google Ads, Merchant Center feeds, email marketing, and ecommerce analytics, always aiming to improve efficiency, retention, and results through data-driven decision making and best practices in SEM, CRO, and content optimization.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Paid Media & eCommerce Specialist at Google Ads (via Teleperformance)

January 1, 2023 - December 31, 2025

Managed Google Ads (Search & Shopping) campaigns with a focus on ROAS, conversions, and data-driven optimization. Performed performance analysis and produced monthly reports to support decision making. Optimized Google Merchant Center feeds, catalogs, and resolved issues. Executed email marketing campaigns and analyzed performance (open rate, CTR, CVR). Monitored Shopify ecommerce performance, analyzed sales and user behavior. Collaborated with external agencies on SEM on-page optimization and content improvements. Set up and optimized conversion tracking for Google Ads and ecommerce workflows.

AML Risk Specialist & Due Diligence

January 1, 2018 - January 1, 2021

Implemented anti-money laundering programs to ensure regulatory compliance and mitigate financial risks. Conducted due diligence and risk analyses to align with Know Your Customer (KYC) regulations. Prepared and filed Suspicious Activity Reports (SARs). Performed transaction monitoring to identify potential risks and implemented corrective actions to maintain compliance.