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Hi, I’m Megan—an marketing and brand strategy professional with over 16 years of experience helping luxury and consumer brands grow awareness and revenue. I thrive on turning insights into engaging campaigns that span branding, digital marketing, PR, events, and partnerships. My approach combines creative storytelling with practical ROI-driven tactics to elevate brand presence across multiple channels. I’ve led marketing teams across markets including Dubai, Halifax, and Toronto, shaping brand identities, standards, and loyalty programs while keeping the client needs at the forefront. I’m passionate about building cohesive brand experiences and delivering measurable results for ambitious brands.…Hi, I’m Megan—an marketing and brand strategy professional with over 16 years of experience helping luxury and consumer brands grow awareness and revenue. I thrive on turning insights into engaging campaigns that span branding, digital marketing, PR, events, and partnerships. My approach combines creative storytelling with practical ROI-driven tactics to elevate brand presence across multiple channels. I’ve led marketing teams across markets including Dubai, Halifax, and Toronto, shaping brand identities, standards, and loyalty programs while keeping the client needs at the forefront. I’m passionate about building cohesive brand experiences and delivering measurable results for ambitious brands.

Megan J Smith

Marketing Consultant, Brand Strategist, Brand Designer

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Hi, I’m Megan—an marketing and brand strategy professional with over 16 years of experience helping luxury and consumer brands grow awareness and revenue. I thrive on turning insights into engaging campaigns that span branding, digital marketing, PR, events, and partnerships. My approach combines creative storytelling with practical ROI-driven tactics to elevate brand presence across multiple channels. I’ve led marketing teams across markets including Dubai, Halifax, and Toronto, shaping brand identities, standards, and loyalty programs while keeping the client needs at the forefront. I’m passionate about building cohesive brand experiences and delivering measurable results for ambitious brands.…Hi, I’m Megan—an marketing and brand strategy professional with over 16 years of experience helping luxury and consumer brands grow awareness and revenue. I thrive on turning insights into engaging campaigns that span branding, digital marketing, PR, events, and partnerships. My approach combines creative storytelling with practical ROI-driven tactics to elevate brand presence across multiple channels. I’ve led marketing teams across markets including Dubai, Halifax, and Toronto, shaping brand identities, standards, and loyalty programs while keeping the client needs at the forefront. I’m passionate about building cohesive brand experiences and delivering measurable results for ambitious brands.

Available to hire

Hi, I’m Megan—an marketing and brand strategy professional with over 16 years of experience helping luxury and consumer brands grow awareness and revenue. I thrive on turning insights into engaging campaigns that span branding, digital marketing, PR, events, and partnerships. My approach combines creative storytelling with practical ROI-driven tactics to elevate brand presence across multiple channels.

I’ve led marketing teams across markets including Dubai, Halifax, and Toronto, shaping brand identities, standards, and loyalty programs while keeping the client needs at the forefront. I’m passionate about building cohesive brand experiences and delivering measurable results for ambitious brands.

Skills

Branding

Brand Identity

CRM

Experience Level

Branding

Expert

Brand Identity

Expert

CRM

Expert

Language

English

Fluent

Arabic

Beginner

French

Beginner

Work Experience

Marketing and Business Development Consultant at Various clients (Multiply Marketing Consultancy; Mouratoglou Tennis Center Jumeirah; Health Bay; Berexia Digital)

January 1, 2021 - Present

Marketing consultant for multiple local and international clients, providing strategy development and execution across branding, digital marketing, events, and communications to drive awareness and revenue.

Marketing Director at NStyle International

January 1, 2018 - April 1, 2020

Developed and oversaw all marketing plans and initiatives for the group (NStyle Beauty Lounge, Urban Male Lounge, Sapori Restaurant Group, Bice Mare). Led branding, digital, social, PR, events, graphic design, and direct marketing; created brand standards; managed budgets and ROI; aligned internal and external communications.

Marketing Manager & Brand Development at Bedashing Beauty Lounge, LLC

July 1, 2017 - January 31, 2018

Created new brand strategy and identity; developed franchising materials; standardized brand guidelines; planned external/internal communications and branding; explored new markets with feasibility studies; built partnerships and PR plans; managed budgets.

Marketing Manager at Sisters Beauty Lounge, LLC

March 1, 2016 - June 30, 2017

Formulated and implemented external/internal branding, managed the annual marketing plan for seven locations, built media/influencer relationships, organized launch events, oversaw social media, PR, and loyalty programs; controlled budgets and ROI.

Marketing Manager at Cosmos Properties

March 1, 2012 - September 30, 2015

Developed marketing strategy for Cosmos Properties’ restaurant and hotel; conducted market research; managed yearly marketing plan and PR; nurtured customer relationships and social media presence; prepared monthly performance reports.

Senior Account Executive at Young & Rubicam

May 1, 2008 - March 31, 2012

Coordinated Canada’s $10M+ Ford account; planned media and integrated marketing strategies; managed budget control and forecasts; maintained executive relationships; oversaw production and online content; conducted competitive analysis and client meetings.

Marketing & Events at Mills Brothers

October 1, 2007 - July 31, 2012

Hosted VIP events and launches, built a Noir Loyalty Program, and leveraged loyalty through events and personalized activity; managed brand events and in-store promotions.

Intern – Store Management at Nordstrom

May 1, 2006 - September 30, 2006

Tracked weekly sales, identified opportunities to improve sales and store profitability, assisted stylists, merchandised floor, and supported seasonal buys.

Marketing Coordinator (Intern) at Bell Aliant

September 1, 2005 - December 31, 2005

Organized weekly sales reports, developed marketing proposals, managed print ads and shoots, analyzed local market competition, and supported marketing campaigns.