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I’m Mel Ho, a Sydney-based marketing and content specialist with over a decade of experience across digital, social and content. I’ve led teams and built brands that genuinely connect with Australian culture. In the past year I’ve moved into freelance work, partnering with publishers and brands on influencer campaigns, team restructuring, commercial development, content creation and creative strategy. I’m known for my instinctive sense of trends and my ability to build strong relationships, delivering work that cuts through while keeping teams collaborative, agile and focused on results.…I’m Mel Ho, a Sydney-based marketing and content specialist with over a decade of experience across digital, social and content. I’ve led teams and built brands that genuinely connect with Australian culture. In the past year I’ve moved into freelance work, partnering with publishers and brands on influencer campaigns, team restructuring, commercial development, content creation and creative strategy. I’m known for my instinctive sense of trends and my ability to build strong relationships, delivering work that cuts through while keeping teams collaborative, agile and focused on results.

Mel Ho

Content Creator, Content Producer, Creative Director, +2

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I’m Mel Ho, a Sydney-based marketing and content specialist with over a decade of experience across digital, social and content. I’ve led teams and built brands that genuinely connect with Australian culture. In the past year I’ve moved into freelance work, partnering with publishers and brands on influencer campaigns, team restructuring, commercial development, content creation and creative strategy. I’m known for my instinctive sense of trends and my ability to build strong relationships, delivering work that cuts through while keeping teams collaborative, agile and focused on results.…I’m Mel Ho, a Sydney-based marketing and content specialist with over a decade of experience across digital, social and content. I’ve led teams and built brands that genuinely connect with Australian culture. In the past year I’ve moved into freelance work, partnering with publishers and brands on influencer campaigns, team restructuring, commercial development, content creation and creative strategy. I’m known for my instinctive sense of trends and my ability to build strong relationships, delivering work that cuts through while keeping teams collaborative, agile and focused on results.

Available to hire

I’m Mel Ho, a Sydney-based marketing and content specialist with over a decade of experience across digital, social and content. I’ve led teams and built brands that genuinely connect with Australian culture.

In the past year I’ve moved into freelance work, partnering with publishers and brands on influencer campaigns, team restructuring, commercial development, content creation and creative strategy. I’m known for my instinctive sense of trends and my ability to build strong relationships, delivering work that cuts through while keeping teams collaborative, agile and focused on results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Sole Trader at Mel Ho

January 1, 2025 - Present

Conceptualised and pitched Australia’s first B2B influencer campaign for Commonwealth Bank Australia, leveraging original content, events and strategic partnerships; directed fan-experience content for the Illawarra Hawks to boost live experience and drive ticket sales; partnered with Omni Merch Group to deliver official band merchandise across D2C and key retail partners including Culture Kings, and directed a premium AC/DC denim capsule for the national tour; led a website refresh for Brand Licensing Group to shift toward an editorial, content-led experience while improving SEO; coached and restructured the editorial team at Boss Hunting to improve content performance and efficiency; partnered with Common Entertainment to roll out international influencer briefs, sourcing talent across Russia, Japan, South Korea, Singapore, Thailand, the UK, USA and Dubai.

Marketing Director at Love Tilly Group

July 1, 2024 - January 1, 2025

Led brand growth as the group's first marketing leader; established Love Tilly Group’s first influencer roster to boost venue awareness, generating over $100K in earned media value; spearheaded the Fabbrica pasta home kits launch with national Woolworths Metro distribution, including market positioning, product messaging, shoots, sampling and influencer partnerships; developed new creative direction and led all content production; designed internal communications strategy and mentored a marketing team of three.

Head of Content at LADbible Group

February 1, 2021 - January 31, 2024

Led a 35-person multidisciplinary team and steered creative direction and brand tone for LADbible Australia's social channels, achieving 1.1 billion video views in 2023. Managed high-impact content projects including the official launch of LADbible Social agency and retainers with Prime Video and V Energy, contributing to roughly $2 million in annual revenue. Served on the senior leadership team, drove cross-department initiatives, and supervised content budgets and vendor contracts.

Associate Creative Director at LADbible Group

March 1, 2019 - February 1, 2021

Established the Australian market content launch for LADbible, growing the Australian audience and achieving one million followers on TikTok within 12 months and top five engagement on Facebook and Instagram in Australia. Collaborated with the commercial sales team to craft go-to-market strategies, securing partnerships with Netflix, Disney+, McDonald’s, Subway and the NRL. Maintained staff retention during the COVID-19 pandemic.

Partnerships Manager at Allure Media

June 1, 2017 - December 31, 2018

Fostered client partnerships and drove cross-functional execution across commercial, editorial and operations, delivering partnership activations and media events including the Younger season 5 premiere for Stan; continued to contribute as Women’s Lifestyle Commercial Editor to build on commercial success and client relationships.

Women’s Lifestyle Commercial Editor at Allure Media

January 1, 2017 - December 31, 2018

Developed and created engaging commercial content featured on women’s lifestyle publications (POPSUGAR, Who What Wear, MyDomaine, Byrdie Australia); provided creative ideation and direction for photo and video shoots with luxury clients such as Tiffany & Co, Maybelline, Marc Jacobs Beauty and Estée Lauder; managed relationships with social creators aligned with the brand portfolio.

Studio Producer at Yahoo7

February 1, 2015 - December 31, 2016

Led creative ideation and production of commercial campaigns for global brands including Revlon, P&G, Toyota and AirAsia; developed commercial content and ad product offerings, driving creative strategies and revenue opportunities; launched processes to strengthen collaboration between commercial and editorial teams.

Digital Media Strategist at Hypoxi

July 1, 2014 - February 28, 2015

Managed national marketing initiatives including in-studio promotions, radio advertising, digital and social media; launched Zoe Foster Blake as Hypoxi’s first national brand ambassador, leading to a 32% increase in new client sign-ups; launched Hypoxi’s national social media presence and provided social media guidance to franchise owners.

Client Relations Associate at Isabel Marant

March 1, 2013 - March 31, 2014

Moved to New York City to gain experience in luxury fashion retail sales, account management, communications and PR; managed high-profile clients and leveraged relationships to drive spend; collaborated with Isabel Marant’s Paris head office and US media to showcase the brand.

Digital Producer at Foxtel

January 1, 2011 - December 31, 2012

Ideated, curated and managed commercial content initiatives across The LifeStyle Channel properties; oversaw social communities and adhered to social media best practices; managed editorial and social calendars while producing engaging content for social and site platforms.