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Consumer-focused Senior Marketing Manager with 15+ years of experience leading integrated marketing strategy, omnichannel campaigns, brand growth, digital activation, and performance optimisation across education, consumer, and service-led sectors. Proven track record of driving brand awareness, lead generation, customer engagement, and commercial growth through data-driven campaign planning, digital-first execution, and cross-functional collaboration. Experienced in translating customer insights into compelling, audience-centric messaging across digital, social media, website, CRM, content, and partnership channels. Strong capability in leading go-to-market initiatives, lifecycle campaigns, stakeholder alignment, budget management, and campaign performance tracking to improve business outcomes. Delivered measurable impact including 300% increase in lead volume and 35% reduction in cost-per-lead through optimisation of media, messaging, and conversion journeys. Brings a strong blend of strategic brand leadership and hands-on execution, with the ability to work effectively across marketing, sales, creative, digital, and leadership teams to drive adoption, engagement, and long-term brand equity.…Consumer-focused Senior Marketing Manager with 15+ years of experience leading integrated marketing strategy, omnichannel campaigns, brand growth, digital activation, and performance optimisation across education, consumer, and service-led sectors. Proven track record of driving brand awareness, lead generation, customer engagement, and commercial growth through data-driven campaign planning, digital-first execution, and cross-functional collaboration. Experienced in translating customer insights into compelling, audience-centric messaging across digital, social media, website, CRM, content, and partnership channels. Strong capability in leading go-to-market initiatives, lifecycle campaigns, stakeholder alignment, budget management, and campaign performance tracking to improve business outcomes. Delivered measurable impact including 300% increase in lead volume and 35% reduction in cost-per-lead through optimisation of media, messaging, and conversion journeys. Brings a strong blend of strategic brand leadership and hands-on execution, with the ability to work effectively across marketing, sales, creative, digital, and leadership teams to drive adoption, engagement, and long-term brand equity.

Jasmine Huan

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Consumer-focused Senior Marketing Manager with 15+ years of experience leading integrated marketing strategy, omnichannel campaigns, brand growth, digital activation, and performance optimisation across education, consumer, and service-led sectors. Proven track record of driving brand awareness, lead generation, customer engagement, and commercial growth through data-driven campaign planning, digital-first execution, and cross-functional collaboration. Experienced in translating customer insights into compelling, audience-centric messaging across digital, social media, website, CRM, content, and partnership channels. Strong capability in leading go-to-market initiatives, lifecycle campaigns, stakeholder alignment, budget management, and campaign performance tracking to improve business outcomes. Delivered measurable impact including 300% increase in lead volume and 35% reduction in cost-per-lead through optimisation of media, messaging, and conversion journeys. Brings a strong blend of strategic brand leadership and hands-on execution, with the ability to work effectively across marketing, sales, creative, digital, and leadership teams to drive adoption, engagement, and long-term brand equity.…Consumer-focused Senior Marketing Manager with 15+ years of experience leading integrated marketing strategy, omnichannel campaigns, brand growth, digital activation, and performance optimisation across education, consumer, and service-led sectors. Proven track record of driving brand awareness, lead generation, customer engagement, and commercial growth through data-driven campaign planning, digital-first execution, and cross-functional collaboration. Experienced in translating customer insights into compelling, audience-centric messaging across digital, social media, website, CRM, content, and partnership channels. Strong capability in leading go-to-market initiatives, lifecycle campaigns, stakeholder alignment, budget management, and campaign performance tracking to improve business outcomes. Delivered measurable impact including 300% increase in lead volume and 35% reduction in cost-per-lead through optimisation of media, messaging, and conversion journeys. Brings a strong blend of strategic brand leadership and hands-on execution, with the ability to work effectively across marketing, sales, creative, digital, and leadership teams to drive adoption, engagement, and long-term brand equity.

Available to hire

Consumer-focused Senior Marketing Manager with 15+ years of experience leading integrated marketing strategy, omnichannel campaigns, brand growth, digital activation, and performance optimisation across education, consumer, and service-led sectors. Proven track record of driving brand awareness, lead generation, customer engagement, and commercial growth through data-driven campaign planning, digital-first execution, and cross-functional collaboration. Experienced in translating customer insights into compelling, audience-centric messaging across digital, social media, website, CRM, content, and partnership channels. Strong capability in leading go-to-market initiatives, lifecycle campaigns, stakeholder alignment, budget management, and campaign performance tracking to improve business outcomes. Delivered measurable impact including 300% increase in lead volume and 35% reduction in cost-per-lead through optimisation of media, messaging, and conversion journeys. Brings a strong blend of strategic brand leadership and hands-on execution, with the ability to work effectively across marketing, sales, creative, digital, and leadership teams to drive adoption, engagement, and long-term brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Marketing Manager at The Singapore Mint Pte Ltd

September 1, 2008 - June 30, 2014

Strategic Planning: Developed comprehensive strategy proposals and media plans to increase revenue and drive business growth. Media Campaigns: Designed and analyzed media plans to raise brand visibility and generate high-quality leads. Performance Tracking: Monitored lead generation and conversion rates in partnership with the sales team to ensure optimal performance. Campaign Messaging: Crafted compelling messaging for events and campaigns to attract parents and drive lead generation. Creative Development: Worked closely with in-house designers to produce high-quality campaign assets and ensure timely delivery. SEO Strategy: Partnered with media agencies to optimize website rankings via SEO strategies. Team Leadership: Led a dedicated team of three to oversee marketing initiatives. Budget Management: Managed marketing budgets for cost-effective allocation. Digital Performance Optimization: Analyzed and optimized digital advertising for ROI.