I am a content and digital marketing professional with a track record coordinating Hola! magazine content and editorial workflows across multiple markets, driving CMS management, production and online presence. I have led digital content initiatives from Madrid to London, crafting social media strategies, SEO, and CMS-driven content programs that increased reach, engagement and fundraising efforts.

Suzanne McCullagh

I am a content and digital marketing professional with a track record coordinating Hola! magazine content and editorial workflows across multiple markets, driving CMS management, production and online presence. I have led digital content initiatives from Madrid to London, crafting social media strategies, SEO, and CMS-driven content programs that increased reach, engagement and fundraising efforts.

Available to hire

I am a content and digital marketing professional with a track record coordinating Hola! magazine content and editorial workflows across multiple markets, driving CMS management, production and online presence.

I have led digital content initiatives from Madrid to London, crafting social media strategies, SEO, and CMS-driven content programs that increased reach, engagement and fundraising efforts.

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Skills

Experience Level

Expert

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Manager at Hola! Magazine
January 1, 2003 - January 1, 2015
Managed Hola! magazine content; editorial workflows; CMS troubleshooting; production coordination; enabled presentations at conferences in Madrid.
Production Manager at World Link
January 1, 1997 - January 1, 2000
Website development for one of the World Economic Forum's first online magazines; arranged CEO interviews; produced articles.
Digital Content Manager at Hola! (Madrid)
January 1, 2015 - January 1, 2020
Digital content leadership for a weekly Spanish-language magazine with 16 countries and 400k circulation; supported conference presentations in Madrid.
Freelance Web Designer / SEO / Social Media Curator at Self-employed (APUNE, Intercultural Understanding, mairi.es)
January 1, 2021 - Present
Website design, SEO, and social media curation for Study Abroad sites including apune.org, interculturalunderstanding.eu and mairi.es; managing CMS platforms.
Social Media Manager at AMPA (Colegio Nicolasiano and Colegio Publico de la Guindalera)
January 1, 2010 - January 1, 2020
Managed social media and fundraising activities for parent/teacher groups; coordinated communications across schools.
Social Media Manager at British Scouts Group of Madrid
January 1, 2018 - January 1, 2020
Social media management for Madrid-based scouting group.
Volunteer at Samaritans in Spain
October 1, 2021 - Present
Volunteer counsellor supporting wellbeing and crisis prevention.

Education

BA Honours in Latin American Studies at University of Liverpool
September 11, 1992 - January 1, 1996

Qualifications

NATO English Exam
September 1, 2020 - April 16, 2026

Industry Experience

Media & Entertainment, Education, Professional Services
    paper Comms Manager APUNE

    Redesigned https://www.twine.net/signin using Odoo.com, frequently update the site and makes sure it’s optimised from an SEO perspective. I create graphics, write and schedule social media posts on Instagram and Facebook. I also manage the APUNE LinkedIn page.