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I'm a results-driven digital marketing and brand-building professional based in Melbourne, Australia, with a track record of driving revenue through SEO, Google Ads, social media, and email campaigns. I design and execute data-informed strategies across e-commerce and service-based industries, focusing on growth, brand visibility, and compelling customer experiences. I thrive in fast-paced environments, lead cross-functional teams, and excel at solving problems with creative, measurable campaigns. My expertise spans performance marketing, campaign optimization, and end-to-end project management, with a passion for collaborating with designers, influencers, and stakeholders to launch high-impact initiatives.…I'm a results-driven digital marketing and brand-building professional based in Melbourne, Australia, with a track record of driving revenue through SEO, Google Ads, social media, and email campaigns. I design and execute data-informed strategies across e-commerce and service-based industries, focusing on growth, brand visibility, and compelling customer experiences. I thrive in fast-paced environments, lead cross-functional teams, and excel at solving problems with creative, measurable campaigns. My expertise spans performance marketing, campaign optimization, and end-to-end project management, with a passion for collaborating with designers, influencers, and stakeholders to launch high-impact initiatives.

Harleen Kaur Lamba

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I'm a results-driven digital marketing and brand-building professional based in Melbourne, Australia, with a track record of driving revenue through SEO, Google Ads, social media, and email campaigns. I design and execute data-informed strategies across e-commerce and service-based industries, focusing on growth, brand visibility, and compelling customer experiences. I thrive in fast-paced environments, lead cross-functional teams, and excel at solving problems with creative, measurable campaigns. My expertise spans performance marketing, campaign optimization, and end-to-end project management, with a passion for collaborating with designers, influencers, and stakeholders to launch high-impact initiatives.…I'm a results-driven digital marketing and brand-building professional based in Melbourne, Australia, with a track record of driving revenue through SEO, Google Ads, social media, and email campaigns. I design and execute data-informed strategies across e-commerce and service-based industries, focusing on growth, brand visibility, and compelling customer experiences. I thrive in fast-paced environments, lead cross-functional teams, and excel at solving problems with creative, measurable campaigns. My expertise spans performance marketing, campaign optimization, and end-to-end project management, with a passion for collaborating with designers, influencers, and stakeholders to launch high-impact initiatives.

Available to hire

I’m a results-driven digital marketing and brand-building professional based in Melbourne, Australia, with a track record of driving revenue through SEO, Google Ads, social media, and email campaigns. I design and execute data-informed strategies across e-commerce and service-based industries, focusing on growth, brand visibility, and compelling customer experiences.

I thrive in fast-paced environments, lead cross-functional teams, and excel at solving problems with creative, measurable campaigns. My expertise spans performance marketing, campaign optimization, and end-to-end project management, with a passion for collaborating with designers, influencers, and stakeholders to launch high-impact initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sales & Marketing Head at Karegar Pty Ltd

October 1, 2024 - December 1, 2025

Planned and executed Meta campaigns (Facebook & Instagram), driving a 30% increase in brand visibility and customer acquisition. Managed audience targeting, budget allocation, and campaign optimization to drive outcomes across the Australian market. Led creative ad asset development with designers and influencers for product launches, contributing to a 20% increase in new customer growth. Led paid social strategy across funnels; conducted A/B testing and performance insights to boost engagement by 40% and extend reach in Australia. Analyzed campaign performance (CPA, ROAS, CTR) and implemented data-driven changes to improve overall customer experience. Collaborated with cross-functional teams to align with business goals and marketing plans.

Finance Intern at NCM Labs

May 1, 2022 - July 1, 2022

Supported budgeting, forecasting, and financial analysis; improved accuracy in quarterly planning. Managed accounts receivable/payable, processed 100+ invoices with 100% accuracy and timely vendor payments. Conducted revenue and cost analysis across testing services, identifying cost optimization opportunities and improving profitability. Prepared financial reports and dashboards, streamlining reporting and enabling management to make faster data-driven decisions. Ensured regulatory compliance in financial processes.