Available to hire
Hi, I’m Ẹkúndayọ̀ Samson, a Senior Media Buyer with 5+ years of experience scaling high-ticket B2B SaaS, e-commerce, and fintech brands across US and EMEA markets. I excel at managing large-scale Meta Ads ecosystems and full-funnel optimization to lower CPA and maximize ROAS, while leveraging my direct-response copywriting background to craft high-converting ad creatives and customer journeys. I bring a proven ability to align paid media with backend sales metrics to drive predictable revenue growth.
My approach combines data-driven insights, rigorous testing, and CRM-backed performance tracking to optimize funnels, measure LTV/CAC, and lift conversions across multi-channel campaigns. I’ve led campaigns that deliver tangible results such as increased CTR, improved lead quality, and stronger ROI across diverse portfolios.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Yoruba
Advanced
Work Experience
Senior Media Buyer (E-commerce) at Droid Media
August 1, 2025 - PresentEngineered and scaled high-impact Meta and TikTok campaigns for diverse e-commerce portfolios, managing seven-figure monthly budgets while maintaining a 4.5x ROAS. Reduced CPA through full-funnel retargeting and advanced bidding; partnered with creative teams to develop data-backed hooks and video assets.
Senior Media Buyer at Droid Media
February 1, 2025 - March 1, 2026Scaled high-ticket B2B SaaS, e-commerce, and fintech campaigns across Meta, Google, and TikTok. Managed multi-million-pound budgets with a consistent 4.5x ROAS across a diverse e-commerce portfolio; reduced average CPA by 32% through advanced bidding strategies and consolidated account structures; collaborated with creative teams to develop data-backed hooks and video assets, driving a 22% uplift in CTR; implemented high-precision testing environments and ensured 100% tracking accuracy via Pixels, CAPI, and UTM tracking.
Lead Copywriter & Performance Strategist at Manchester, UK (Remote)
January 1, 2024 - PresentDeveloped high-converting video ad scripts and storyboards, boosting engagement and view-through rates. Identified winning creative patterns through rigorous data analysis, contributing to increased overall campaign performance and fintech offer conversions.
Lead Copywriter & Performance Strategist
January 1, 2024 - PresentLead end-to-end paid media campaigns for SaaS marketing, aligning ad performance with lead scoring metrics to ensure high-intent conversions. CRO: Increased landing page conversion rates by 25% by redesigning user journeys using direct-response copywriting principles. Engagement: Developed high-converting video ad scripts and storyboards, boosting user engagement and view-through rates by 40%.
Copy Chief & Performance Strategist
January 1, 2024 - PresentLead Quality: Managed end-to-end paid media campaigns for SaaS marketing, aligning ad performance with lead-scoring metrics to ensure high-intent conversions. CRO: Increased landing page conversion rates by 25% by redesigning user journeys using direct-response copywriting principles. Engagement: Developed high-converting video ad scripts and storyboards, boosting view-through rates by 40%. Fintech Performance: Identified winning creative patterns through rigorous data analysis, lifting First-Time Deposits by 18% for fintech offers.
Media Buyer at Micro Monitor
January 1, 2024 - February 1, 2025Revenue Generation: Spearheaded lead generation and paid media strategy for high-ticket B2B coaching programs, driving over $500k in attributed revenue. ROI Management: Maintained a consistent 3.8x ROI by pivoting strategies based on real-time audience behavior data and CRM backend performance. Scaling: Doubled ad spend within 30-day windows without fatigue through aggressive creative diversification and audience expansion. Funnel Alignment: Optimized the transition from ad click to sales call for US-based sales team funnels and copy.
Funnel Copy & Media Buyer & Performance Strategist (SaaS focus)
January 1, 2024 - December 31, 2024Managed end-to-end paid media campaigns for a SaaS-focused brand, aligning ad performance with funnel metrics to ensure quality leads and pipeline growth. Optimized DTC and B2B funnels, increasing landing page conversion rates by applying direct-response principles to user journeys. Developed high-converting ad scripts and storyboards for short-form video content, boosting engagement by 40%. Analyzed cross-channel performance data to uncover winning patterns.
Senior Media Buyer (SaaS focus) at Micro Mentor
January 1, 2024 - January 1, 2026Engineered and scaled high-impact Meta & TikTok campaigns for a SaaS-focused portfolio, managing 7-figure monthly budgets while maintaining a 4.5x ROAS. Reduced CPA by 32% through full-funnel retargeting and rigorous optimization. Collaborated with creative teams to develop data-backed hooks and video assets, resulting in higher CTR and conversions. Analyzed cross-channel performance to identify winning creative patterns and improved first-time deposits for fintech-related offers.
Media Buyer (B2B & High-Ticket Coaching) at Micro Mentor
January 1, 2024 - December 31, 2026Led lead generation and paid media strategy for a B2B mentorship platform, focusing on high-ticket coaching programs in the US. Generated over $500k in attributed revenue and maintained a consistent 3.8x ROI by optimizing multi-channel campaigns.
Funnel & Copy | Media Buyer & Performance Strategist (SaaS focus) at Independent / SaaS-focused campaigns
January 1, 2024 - December 31, 2024Managed end-to-end paid media campaigns for a SaaS brand, optimizing DTC and B2B funnels, and aligning ad performance with funnel metrics to ensure lead quality and scalable growth.
Marketing Manager & Paid Media Lead at KOP Travel Consulting
January 1, 2023 - December 31, 2025Led paid media strategy for a travel platform, managing end-to-end campaigns across Meta, Google, and TikTok. Aligned ad performance with funnel metrics to improve lead quality and revenue growth across US and international markets; planned budgets and reported on ROI.
Education
Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Bachelor of Arts (BA) in English at Obafemi Awolowo University
January 11, 2030 - January 1, 2019Qualifications
Meta Certified Media Buying Professional (Blueprint)
January 11, 2030 - April 16, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 16, 2026Google Ads Search & Video Certification
January 11, 2030 - April 16, 2026HubSpot Performance Marketing (DTC & E-commerce focus)
January 11, 2030 - April 16, 2026AppsFlyer Essentials: Measurement & Attribution Modeling
January 11, 2030 - April 16, 2026Meta Certified Media Buying Professional (Blueprint)
January 11, 2030 - April 16, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 16, 2026Google Ads Certification (Search & Video)
January 11, 2030 - April 16, 2026HubSpot Performance Marketing (DTC & E-commerce focus)
January 11, 2030 - April 16, 2026AppsFlyer Essentials: Measurement & Attribution Modeling
January 11, 2030 - April 16, 2026Meta Certified Media Buying Professional (Blueprint)
January 11, 2030 - April 16, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 16, 2026Google Ads Certification (Search & Video)
January 11, 2030 - April 16, 2026HubSpot Performance Marketing (DTC & E-commerce focus)
January 11, 2030 - April 16, 2026AppsFlyer Essentials: Measurement & Attribution Modeling
January 11, 2030 - April 16, 2026Meta Certified Media Buying Professional (Blueprint)
January 11, 2030 - April 27, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 27, 2026Google Ads Certification
January 11, 2030 - April 27, 2026HubSpot Certification
January 11, 2030 - April 27, 2026AppsFlyer Essentials
January 11, 2030 - April 27, 2026Google Analytics Certification
January 11, 2030 - April 27, 2026Meta Certified Media Buying Professional (BluePrint)
January 11, 2030 - April 27, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 27, 2026Google Ads Certification (Search & Video)
January 11, 2030 - April 27, 2026HubSpot Certification
January 11, 2030 - April 27, 2026Meta Certified Media Buying Professional (Blueprint)
January 11, 2030 - April 27, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 27, 2026Google Ads Search & Video Certification
January 11, 2030 - April 27, 2026HubSpot Performance Marketing (DTC & E-commerce focus)
January 11, 2030 - April 27, 2026AppsFlyer Essentials: Measurement & Attribution Model - Campaign results for High-Ticket e-commerce product
January 11, 2030 - April 27, 2026Meta Certified Media Buying Professional
January 11, 2030 - April 27, 2026TikTok Academy: Creative Excellence & Performance Marketing
January 11, 2030 - April 27, 2026Google Ads Certification
January 11, 2030 - April 27, 2026HubSpot Performance Marketing (DTC & E-commerce focus)
January 11, 2030 - April 27, 2026AppsFlyer Essentials: Measurement & Attribution Model
January 11, 2030 - April 27, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Other, Travel & Hospitality, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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