Marketing&Media d a t a m a n a g e m e n t Tiktok(Living and home) 1. Manage the entire process of live broadcast operations and plan and execute live broadcast activities: coordinate the division of labor among
10/2024—07/2025
anchors, assistants and field control teams, formulate live broadcast scripts, product scheduling strategies and promotional plans (such as limited-
time discounts and gift bundling), complete more than 30 live broadcasts in a single month, and increase the average audience interaction rate by
35%.2. Newcomer training and process standardization: develop live broadcast training courses (speech design, camera performance), guide 6+ new
anchors to take up their posts, and establish SOP manuals to reduce team preparation time by 20%.
3. Data-based marketing and account growth:(Account data analysis:)use Google Analytics to monitor audience behavior, adjust live
broadcast time and product selection strategies, increase the number of fans from 0 to 1K+ in half a month, and increase the profit rate by 38%.
4. Competitive products and market research: analyze the trend of hot-selling products on the Tiktok platform, assist the procurement team in
screening potential products, and achieve a sales target rate of more than 90% for new products in the first week.5…Warehousing management and supply chain
support:Inventory optimization: Manage SKU data through the ERP system, regularly check and adjust the safety inventory level, and reduce the inventory of
unsalable products by 30%.6…Creative content production and brand communication:(Video production) Independently complete product short video editing
(Premiere Pro/CapCut), produce 200+ traffic-generating materials, the highest single video playback volume is 20W+(new account), and the average
daily traffic for live broadcast activities is 1K+ people.
7.Live broadcast room scene design: Lead the live broadcast room scene construction and equipment debugging (lighting/green screen/OBS push
streaming), cost control within the budget, and the visual effect is well
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