Marketing&Media d a t a m a n a g e m e n t Tiktok(Living and home) 1. Manage the entire process of live broadcast operations and plan and execute live broadcast activities: coordinate the division of labor among 10/2024—07/2025 anchors, assistants and field control teams, formulate live broadcast scripts, product scheduling strategies and promotional plans (such as limited- time discounts and gift bundling), complete more than 30 live broadcasts in a single month, and increase the average audience interaction rate by 35%.2. Newcomer training and process standardization: develop live broadcast training courses (speech design, camera performance), guide 6+ new anchors to take up their posts, and establish SOP manuals to reduce team preparation time by 20%. 3. Data-based marketing and account growth:(Account data analysis:)use Google Analytics to monitor audience behavior, adjust live broadcast time and product selection strategies, increase the number of fans from 0 to 1K+ in half a month, and increase the profit rate by 38%. 4. Competitive products and market research: analyze the trend of hot-selling products on the Tiktok platform, assist the procurement team in screening potential products, and achieve a sales target rate of more than 90% for new products in the first week.5..Warehousing management and supply chain support:Inventory optimization: Manage SKU data through the ERP system, regularly check and adjust the safety inventory level, and reduce the inventory of unsalable products by 30%.6..Creative content production and brand communication:(Video production) Independently complete product short video editing (Premiere Pro/CapCut), produce 200+ traffic-generating materials, the highest single video playback volume is 20W+(new account), and the average daily traffic for live broadcast activities is 1K+ people. 7.Live broadcast room scene design: Lead the live broadcast room scene construction and equipment debugging (lighting/green screen/OBS push streaming), cost control within the budget, and the visual effect is well

Liu Yuying

Marketing&Media d a t a m a n a g e m e n t Tiktok(Living and home) 1. Manage the entire process of live broadcast operations and plan and execute live broadcast activities: coordinate the division of labor among 10/2024—07/2025 anchors, assistants and field control teams, formulate live broadcast scripts, product scheduling strategies and promotional plans (such as limited- time discounts and gift bundling), complete more than 30 live broadcasts in a single month, and increase the average audience interaction rate by 35%.2. Newcomer training and process standardization: develop live broadcast training courses (speech design, camera performance), guide 6+ new anchors to take up their posts, and establish SOP manuals to reduce team preparation time by 20%. 3. Data-based marketing and account growth:(Account data analysis:)use Google Analytics to monitor audience behavior, adjust live broadcast time and product selection strategies, increase the number of fans from 0 to 1K+ in half a month, and increase the profit rate by 38%. 4. Competitive products and market research: analyze the trend of hot-selling products on the Tiktok platform, assist the procurement team in screening potential products, and achieve a sales target rate of more than 90% for new products in the first week.5..Warehousing management and supply chain support:Inventory optimization: Manage SKU data through the ERP system, regularly check and adjust the safety inventory level, and reduce the inventory of unsalable products by 30%.6..Creative content production and brand communication:(Video production) Independently complete product short video editing (Premiere Pro/CapCut), produce 200+ traffic-generating materials, the highest single video playback volume is 20W+(new account), and the average daily traffic for live broadcast activities is 1K+ people. 7.Live broadcast room scene design: Lead the live broadcast room scene construction and equipment debugging (lighting/green screen/OBS push streaming), cost control within the budget, and the visual effect is well

Available to hire

Marketing&Media d a t a m a n a g e m e n t Tiktok(Living and home) 1. Manage the entire process of live broadcast operations and plan and execute live broadcast activities: coordinate the division of labor among
10/2024—07/2025
anchors, assistants and field control teams, formulate live broadcast scripts, product scheduling strategies and promotional plans (such as limited-
time discounts and gift bundling), complete more than 30 live broadcasts in a single month, and increase the average audience interaction rate by
35%.2. Newcomer training and process standardization: develop live broadcast training courses (speech design, camera performance), guide 6+ new
anchors to take up their posts, and establish SOP manuals to reduce team preparation time by 20%.
3. Data-based marketing and account growth:(Account data analysis:)use Google Analytics to monitor audience behavior, adjust live
broadcast time and product selection strategies, increase the number of fans from 0 to 1K+ in half a month, and increase the profit rate by 38%.
4. Competitive products and market research: analyze the trend of hot-selling products on the Tiktok platform, assist the procurement team in
screening potential products, and achieve a sales target rate of more than 90% for new products in the first week.5…Warehousing management and supply chain
support:Inventory optimization: Manage SKU data through the ERP system, regularly check and adjust the safety inventory level, and reduce the inventory of
unsalable products by 30%.6…Creative content production and brand communication:(Video production) Independently complete product short video editing
(Premiere Pro/CapCut), produce 200+ traffic-generating materials, the highest single video playback volume is 20W+(new account), and the average
daily traffic for live broadcast activities is 1K+ people.
7.Live broadcast room scene design: Lead the live broadcast room scene construction and equipment debugging (lighting/green screen/OBS push
streaming), cost control within the budget, and the visual effect is well

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Marketing & Media Data Manager Intern at TikTok (Living and Home)
October 1, 2024 - July 1, 2025
Managed the end-to-end live broadcast operations, coordinated anchors, assistants and field control teams; drafted live broadcast scripts; developed product launch strategies and promotional plans (including limited-time discounts and gift bundling); executed more than 30 live broadcasts in one month and increased average audience interaction by 35%. Led onboarding for new accounts and established SOPs to reduce team prep time by 20%.
Marketing Data Analyst Intern at Shanghai Wanfeng Electronic Commerce Co., Ltd.
October 1, 2021 - April 1, 2022
Broug ht insights through data storytelling, monitored audience behavior using Google Analytics and visualization tools; adjusted live broadcast timing and product selections; increased fan base from 0 to 1K+ in half a month and boosted profitability by 38%. Analyzed and supported daily reports on live broadcasts, editing, shooting, post-processing capabilities and data writing.
Urban Planning Assistant at Poly Development Holdings Group Co. Ltd.
January 1, 2021 - March 1, 2021
As a planner assistant, studied 15 government policies, conducted field visits in 1 week, integrated 85 market and location factors to inform project positioning and objectives; contributed to Poly Medical Town development planning with an 85% design solution set including parks, residences, hospitals and other districts; performed sensitivity analyses to reduce costs.
Engineering Project Manager Assistant at Donghai Group
July 1, 2018 - September 1, 2019
Arranged 24 construction plans and monitored the implementation of these plans; supervised 45 tasks; prepared project management documentation; contributed to overall cost reductions and timely reporting.
External Liaison / Department Head at University Student Union
September 1, 2017 - June 1, 2019
Led the external relations department; planned and organized 10+ large internal activities; drafted business plans and profitability reports; represented the university in interviews and media coverage; built a broader network across campus.

Education

Master of Science in Planning at University of Manchester
September 1, 2021 - September 1, 2023
Bachelor of Engineering in Construction Management at Shandong Jianzhu University
September 1, 2017 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Real Estate & Construction, Manufacturing, Professional Services, Software & Internet

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

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