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Creative Designer with a background in executing comprehensive national rebrands and digital strategies. Expert in translating complex organizational goals into cohesive visual identities across print and digital platforms. I excel at collaborating with cross-functional teams to deliver clean, user-centered designs that drive brand authority and consistent experiences across channels.…

Emily Simpson

Designer, Graphic Designer, Web Designer, +4

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Creative Designer with a background in executing comprehensive national rebrands and digital strategies. Expert in translating complex organizational goals into cohesive visual identities across print and digital platforms. I excel at collaborating with cross-functional teams to deliver clean, user-centered designs that drive brand authority and consistent experiences across channels.…

Available to hire

Creative Designer with a background in executing comprehensive national rebrands and digital strategies. Expert in translating complex organizational goals into cohesive visual identities across print and digital platforms.

I excel at collaborating with cross-functional teams to deliver clean, user-centered designs that drive brand authority and consistent experiences across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Designer / Brand Designer at Wise

April 1, 2024 - Present

National rebranding for the Funeral Service Association of Canada (FSAC); transitioning from an aggressive red/white palette to a professional navy/purple scheme, to strengthen brand authority and national recognition. Digital design: orchestrated redesign and CMS launch of multiple high-traffic websites (fsac.ca, clra.ca) with a focus on clean, user-centered navigation. Event branding: designed and produced all print and digital collateral for large-scale national conferences (including CLRA Alberta). Multi-client management: maintained visual consistency for 13 simultaneous clients across diverse industries, ensuring high-quality output on tight deadlines.

Asset Creation & Web Maintenance at Alberta Motor Association

May 1, 2023 - September 30, 2023

Asset Creation: developed original social media graphics and internal marketing assets aligned with strict brand guidelines. Web Maintenance: assisted with app debugging and website content revisions to improve user experience.

Visual Impact Designer / Engagement at Pathway Health

January 1, 2023 - April 30, 2023

Visual Impact: designed nationwide referral forms and educational print materials for 14 clinics across Canada. Engagement: increased social media engagement by over 30% through refreshed visual strategy on Instagram and Facebook.

Creative Designer at Wise

April 1, 2024 - Present

Led the national rebranding for the Funeral Service Association of Canada (FSAC), transitioning brand identity from red/white to a navy/purple palette to improve authority and national recognition. Directed digital design and CMS launches for high-traffic sites including fsac.ca and clara.ca, ensuring clean, user-centered navigation. Produced print and digital collateral for large-scale events, including the CLRA Alberta conference, while maintaining visual consistency across 13 simultaneous client projects across diverse industries to meet tight deadlines.

Designer at Alberta Motor Association

May 1, 2023 - September 30, 2023

Asset Creation: developed original social media graphics and internal marketing assets aligned with strict corporate brand guidelines. Web Maintenance: assisted with app debugging and website content revisions to improve user experience.

Designer at Pathway Health

January 1, 2023 - April 1, 2023